#AR not #VR excites Apple - much more relevant to their 'smart' devices.
Quote "I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance."
A key way #VR dribbles into mainstream - The 10 Best Virtual Reality Marketing Campaigns — YouVisit
Quote "In order to promote The North Face brand to its adventure-seeker audience, the company launched several VR experiences in 2015 at store locations in San Francisco, New York, and London. Its “The North Face: Climb” experience took users to new heights in Yosemite National Park and Moab, while “The North Face: Nepal” allowed users to experience winter in Nepal. The brand garnered lots of recognition as a leader in VR for the retail market."
Tourism 4.0: Try before you Fly - How About a Virtual ‘Test Drive’? #VR #vegas #australia
Quote "In January 2016, Tourism Australia introduced a series of 360-degree films depicting aquatic and coastal travel experiences there, including snorkeling in the great barrier reef and watching the sun set over Sydney Harbor. “We have a very competitive landscape in destination marketing, with national tourist offices spending a lot of money,” said Lisa Ronson, the group’s chief marketing officer. “We need to be able to tell the story of Australia in new and engaging ways.”"
Lara for the 21st Century - Horizon Zero Dawn – the feminist action game we've been waiting for
Quote "The complexities of our heroine and her narrative are signalled early on in the game with dialogue options and flashpoint decisions. It’s up to you how Aloy reacts in certain situations, with these decisions rippling out to events later in the game. Should you check up on Rost’s well-being before The Proving? When Aloy is a child, should she throw a rock back at a young Nora boy? It’s not quite the level of cause and effect you’d see in Mass Effect or a Telltale adventure, but Guerrilla assures us that these moments will have consequences to the point that characters live or die by your choices – and we’re certainly given the impression that we have some control over the kind of heroine Aloy becomes."