Persuasive Copywriting
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The Top 20 Copywriters in Australia

The Top 20 Copywriters in Australia | Persuasive Copywriting | Scoop.it
Australia has no shortage of talent when it comes to top level copywriters. The role of the copywriter is to describe and promote their clients. Unfortunately this quite often means that professional copywriters are simply too damned busy to toot their own horns. I thought I would take the opportunity to toot the proverbial horn on their behalves. Who are these masters of the written word? What do they do and how do they do it? This article introduces you to 20 of the best copywriters working today in Australia.
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The Do’s and Don’ts of Online Copywriting – How to Write Effective Website Content

The Do’s and Don’ts of Online Copywriting – How to Write Effective Website Content | Persuasive Copywriting | Scoop.it
In this article my focus is on sharing some simple tips and best-practice guidelines for writing website text that’s effective from a marketing point of view (RT @ruhanirabin: The Do’s and Don’ts of Online Copywriting – How to Write...
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7 Scientifically-Backed Copywriting Tips

7 Scientifically-Backed Copywriting Tips | Persuasive Copywriting | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.
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Why We Overestimate Technology and Underestimate the Power of Words

Why We Overestimate Technology and Underestimate the Power of Words | Persuasive Copywriting | Scoop.it
Many experts assume that Amazon's social recommender system is its killer feature. But what exactly about this feature makes it a killer? What -- in fact (Why We Overestimate Technology and Underestimate the Power of Words ...
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15 copywriting [story] formulas that sell like gangbusters

15 copywriting [story] formulas that sell like gangbusters | Persuasive Copywriting | Scoop.it

In the world of copywriting, there are plenty of arcane formulas. Some are useful. Some are absurd. But all of them are interesting. I’ve collected copywriting formulas over the years and would like to share 15 of the very best.

 

Now here's a list of writing formulas that could easily be used to structure your biz stories, or used to structure marketing pieces where you add a series of mini-stories!

 

What a great post to get our creative juices flowing.  And I like that these are proven formulas. I'm taking this post with me to my 2012 biz planning session and will pick a few to use in next year's marketing & story campaigns!


Via Karen Dietz
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33 Phenomenal Content Marketing and Copywriting Guides and Tips

33 Phenomenal Content Marketing and Copywriting Guides and Tips | Persuasive Copywriting | Scoop.it

Learn how to efficiently create a steady stream of new content, optimize it, measure it, and more here in 33 expert content marketing articles and blog posts.

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Michlin Metals, Inc's curator insight, April 27, 2013 2:40 PM

Great Content Marketers and Amazing Content Marketing Info

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Persuasion Tactics

Persuasion Tactics | Persuasive Copywriting | Scoop.it

Download your free copy of Persuasion Tactics and discover how to write with influence and power. Simply enter your name and email address in the form above to receive your guide instantly.

This guide provides full details on many of today’s most powerful and effective methods of persuasion. Top advertising executives, leading politicians and corporate marketing pros use these methods for their advantage and now you can too.

The persuasion tactics used by the world’s leaders for the last 2000 years.What you need to establish first and foremost in order to persuade.How simply reminding readers why something is important is so effectiveThe one trait that is more persuasive than almost everything else.Provide your readers this and they will lose any objections to your offerA simple but powerful path that leads your readers to take actionHow targeting a reader’s higher self can have a massive impact on influence.Plus -  A 20 Point checklist for persuasive writing
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How to Make Your Content Go Viral

How to Make Your Content Go Viral | Persuasive Copywriting | Scoop.it
What makes content go viral? Real case studies from people who already did it (hint: it's about compelling content PLUS these 3 things.
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Techniques Of Persuasion

The Language of Persuasion The goal of most media messages is to persuade the audience to believe or do something. There are ways that people and media try t...
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Common Copywriting Mistakes

Common Copywriting Mistakes | Persuasive Copywriting | Scoop.it

Are you making any of these mistakes in your copywriting?

Focusing on features not benefits: The product or service that you are promoting may have many excellent features which you can discuss at certain points in your writing: but don’t make them your main focal point. Instead highlight the benefits that your product offers the readers. How does it make their lives easier? What’s in it for them? Answer these questions then discuss the features.

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The Rise of Humanism in Advertising, Copywriting and Journalism | Freelance Writers Resources

The Rise of Humanism in Advertising, Copywriting and Journalism | Freelance Writers Resources | Persuasive Copywriting | Scoop.it
The rise of humanism in advertising, copywriting and journalism can be attributed to a public that no longer falls for behaviorism's manipulative tricks. (Is social media making advertisers rethink behaviorism and embrace humanism?
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SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com | Persuasive Copywriting | Scoop.it
Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.

Via marketingIO
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marketingIO's curator insight, April 30, 2013 6:43 AM
  • See the article at contentverve.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Klemen Lorber's curator insight, August 7, 2015 7:01 AM
See the article at contentverve.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Persuasion and the Power of Story

Persuasion and the Power of Story | Persuasive Copywriting | Scoop.it
A.W.E.S.O.M.E @cahyatamaconsul --> Persuasion and the Power of Story - http://t.co/j8HAA4mSkW
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60 Copywriting Tips for Beginners :Magnetic Copywriting

60 Copywriting Tips for Beginners :Magnetic Copywriting | Persuasive Copywriting | Scoop.it

Whether you are just starting out as a copywriter, have been at it for awhile or considering copywriting as a career, this article is chock full of informational goodness that is sure to please.

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The Influence of Guest Blogging and Guest Posting

The Influence of Guest Blogging and Guest Posting | Persuasive Copywriting | Scoop.it
The general consensus is that guest blogging is an excellent idea for you as a business owner. If you use guest bloggers (on occasion), it says several different things about you. All of those things are positive and people will pay attention.

Via Thomas Faltin
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Glenn Murray on using Mockups for Copywriting

Glenn Murray on using Mockups for Copywriting | Persuasive Copywriting | Scoop.it

Via Alessandro Rea, Lynnette Van Dyke
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Copywriting Lessons from David Ogilvy

Copywriting Lessons from David Ogilvy | Persuasive Copywriting | Scoop.it
Scan through these nine tips on copywriting, content writing, and general advertising, straight from the master, David Ogilvy.

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147 Copywriting & Storytelling Resources

147 Copywriting & Storytelling Resources | Persuasive Copywriting | Scoop.it
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.

 

Read the full article for an extensive list of essential reading and resources from categories like:

- Articles/Links

- ooks

- Courses and other Products

- Audio/Podcasts


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's curator insight, March 14, 2013 8:54 PM

Fellow curator Kim Zinke for How To Find And Tell Your Story here at Scoop.it found this piece and I thought you all might want to have this list to explore too.


Some of the articles in the list I've curated. Some books I've referenced. Some pieces are new to me. I'm not sure of the quality of all of them but I think they are worth checking out. A bunch are from the screenwriting or fiction world, but hey -- those can be really useful in biz storytelling.


So we will have fun exploring. 


I've seen some posts lately from other curators that I'm going to bring your way in the next day or too. Still trying to catch up after a death in the family on top of work and teaching. My apologies for being so far behind.


And thank you to Kim for this article!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Debby McKinney's comment, March 15, 2013 9:01 PM
We all need to tell our story in a compelling way ... looking forward to reviewing the info ... Coach Debby McKinney
Karen Dietz's comment, March 16, 2013 7:47 PM
Hope you find some goodies Debby! Have a great weekend.
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Copywriting that Converts Readers into Buyers

Copywriting that Converts Readers into Buyers | Persuasive Copywriting | Scoop.it
Let’s face it. Marketers and business owners are obsessed with website traffic. Every year, they are spending millions (if not billions) of dollars and are constantly trying to “crack the code” on ways to drive more traffic to their websites.

Via Thomas Faltin
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15 Copywriting and Content Marketing Blogs that Will Make You More Money

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Persuasive Copywriting | Scoop.it

Sonia Simone of Copyblogger: "We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters.

 

So today I put together a list of 15 writing blogs I think you’ll get a lot out of."


Via Liz Wilson, Jeff Domansky
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Liz Wilson's curator insight, January 6, 2013 2:22 PM

I enjoyed this selection of copywriters' blogs - you may not always like their style but they'll make you think outside your own ideas. 

Jeff Domansky's curator insight, January 6, 2013 5:26 PM

Lots of new resources to check out in this list.

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5 Things Every Copywriter Needs to Know About Their Prospects | Copyblogger

Visit @copyblogger to find quality #CopywriterPortfolios. http://t.co/kH3s5FxaVx
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5 Lessons On Influencer Marketing And Brand Transparency

5 Lessons On Influencer Marketing And Brand Transparency | Persuasive Copywriting | Scoop.it
Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....There are some marketing pros out there who think that influencer marketing is a game-changer. Social media has leveled the playing field so that it’s not just the Lady Gagas and Justin Biebers of the world that can influence a gaggle of girls to buy a new perfume – now everyone has the potential to become an influencer in his or her own career. Consumers trust their friends, family and advocates far more than they trust banner and TV ads, and they’re more likely to make a purchase because of a recommendation than a billboard.As a brand champion for talent, I think it’s important to understand how influencer marketing is reshaping the way businesses market and sell their products and create brand ambassadors, so I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....
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Copywriting – Benefits Not Features

Copywriting – Benefits Not Features | Persuasive Copywriting | Scoop.it

If your goal is write content that drives sales, the most powerful thing you can do is connect with your reader. You connect with your reader by clearly communicating how they benefit from using the product that you are promoting. Notice that I said benefits of the product and not the features of the product.

 

One of the most common mistakes that copywriters make when promoting a product or service is focusing on the many great and wonderful features of the product and failing to highlight the benefits to the user. Features focus on the product, benefits focus on the user. Your audience doesn’t really care about features; they care about how those features make their lives, simpler, easier or solve problems.

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Copywriting Tips – Writing Better Headlines

Copywriting Tips – Writing Better Headlines | Persuasive Copywriting | Scoop.it

Does your headline motivate your readers? Does it capture their interest and leave them wanting to read more? A good headline does just that, it’s the “hook” that elicits a response from your audience. A good headline doesn’t just announce what your copy is all about, hell it might not even have much to do with your copy at all or perhaps just superficially.

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Copywriting – Owning Your Voice

Copywriting – Owning Your Voice | Persuasive Copywriting | Scoop.it

Copywriting should be considered the most important aspect of your online marketing success. Effective copy or the lack of it can make or break your sales and marketing efforts as quickly as your potential clients can mutter, “This really, really sucks.” Your copy serves as the symbolic substitute of your voice and presence.

What does your writing say about you?

Here are a few messages that poorly written material communicates to your audience:

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