Australia has no shortage of talent when it comes to top level copywriters. The role of the copywriter is to describe and promote their clients. Unfortunately this quite often means that professional copywriters are simply too damned busy to toot their own horns. I thought I would take the opportunity to toot the proverbial horn on their behalves. Who are these masters of the written word? What do they do and how do they do it? This article introduces you to 20 of the best copywriters working today in Australia.
In this article my focus is on sharing some simple tips and best-practice guidelines for writing website text that’s effective from a marketing point of view (RT @ruhanirabin: The Do’s and Don’ts of Online Copywriting – How to Write...
Many experts assume that Amazon's social recommender system is its killer feature. But what exactly about this feature makes it a killer? What -- in fact (Why We Overestimate Technology and Underestimate the Power of Words ...
In the world of copywriting, there are plenty of arcane formulas. Some are useful. Some are absurd. But all of them are interesting. I’ve collected copywriting formulas over the years and would like to share 15 of the very best.
Now here's a list of writing formulas that could easily be used to structure your biz stories, or used to structure marketing pieces where you add a series of mini-stories!
What a great post to get our creative juices flowing. And I like that these are proven formulas. I'm taking this post with me to my 2012 biz planning session and will pick a few to use in next year's marketing & story campaigns!
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This guide provides full details on many of today’s most powerful and effective methods of persuasion. Top advertising executives, leading politicians and corporate marketing pros use these methods for their advantage and now you can too.
The persuasion tactics used by the world’s leaders for the last 2000 years.What you need to establish first and foremost in order to persuade.How simply reminding readers why something is important is so effectiveThe one trait that is more persuasive than almost everything else.Provide your readers this and they will lose any objections to your offerA simple but powerful path that leads your readers to take actionHow targeting a reader’s higher self can have a massive impact on influence.Plus - A 20 Point checklist for persuasive writing
Are you making any of these mistakes in your copywriting?
Focusing on features not benefits: The product or service that you are promoting may have many excellent features which you can discuss at certain points in your writing: but don’t make them your main focal point. Instead highlight the benefits that your product offers the readers. How does it make their lives easier? What’s in it for them? Answer these questions then discuss the features.
The rise of humanism in advertising, copywriting and journalism can be attributed to a public that no longer falls for behaviorism's manipulative tricks. (Is social media making advertisers rethink behaviorism and embrace humanism?
The general consensus is that guest blogging is an excellent idea for you as a business owner. If you use guest bloggers (on occasion), it says several different things about you. All of those things are positive and people will pay attention.
Let’s face it. Marketers and business owners are obsessed with website traffic. Every year, they are spending millions (if not billions) of dollars and are constantly trying to “crack the code” on ways to drive more traffic to their websites.
Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....There are some marketing pros out there who think that influencer marketing is a game-changer. Social media has leveled the playing field so that it’s not just the Lady Gagas and Justin Biebers of the world that can influence a gaggle of girls to buy a new perfume – now everyone has the potential to become an influencer in his or her own career. Consumers trust their friends, family and advocates far more than they trust banner and TV ads, and they’re more likely to make a purchase because of a recommendation than a billboard.As a brand champion for talent, I think it’s important to understand how influencer marketing is reshaping the way businesses market and sell their products and create brand ambassadors, so I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....
If your goal is write content that drives sales, the most powerful thing you can do is connect with your reader. You connect with your reader by clearly communicating how they benefit from using the product that you are promoting. Notice that I said benefits of the product and not the features of the product.
One of the most common mistakes that copywriters make when promoting a product or service is focusing on the many great and wonderful features of the product and failing to highlight the benefits to the user. Features focus on the product, benefits focus on the user. Your audience doesn’t really care about features; they care about how those features make their lives, simpler, easier or solve problems.
Does your headline motivate your readers? Does it capture their interest and leave them wanting to read more? A good headline does just that, it’s the “hook” that elicits a response from your audience. A good headline doesn’t just announce what your copy is all about, hell it might not even have much to do with your copy at all or perhaps just superficially.
Copywriting should be considered the most important aspect of your online marketing success. Effective copy or the lack of it can make or break your sales and marketing efforts as quickly as your potential clients can mutter, “This really, really sucks.” Your copy serves as the symbolic substitute of your voice and presence.
What does your writing say about you?
Here are a few messages that poorly written material communicates to your audience:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.