Persuasive Communication
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The latest on how communication (and design) can influence behaviour
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Are Games Really That Persuasive? - TechCrunch

Are Games Really That Persuasive? - TechCrunch | Persuasive Communication | Scoop.it
TechCrunchAre Games Really That Persuasive?TechCrunchThe root of the persuasive-game idea is that interactivity is better than passivity, and so by encouraging users to do stuff you likely imprint them with an idea more successfully.
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MOOCS as innovations E-Ducation for Dummies Open Academia:Hacking E-Ducation Updates in Marketing and Marketing Communication Science Psychology of Social Media
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E-Learning and Online Teaching 21st Century Concepts-Technology in the Classroom Networked Learning - MOOCs and more Massively MOOC OERemix: create, share, e-learn, curate: offene E-Learning-Module kuratieren barcamps, educamps. opencourses, moocs
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Persuasion Science on Facebook from the National Academy of Sciences

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Prof. Steve Booth-Butterfield doesn't agee with article. And in no uncertain terms as well :)

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Try these great persuasion techniques

Try these great persuasion techniques | Persuasive Communication | Scoop.it
Learn new and useful persuasion techniques. You can get them here - for free!
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SocialBlaster.com - Post to all social sites at once.

SocialBlaster.com - Post to all social sites at once. | Persuasive Communication | Scoop.it
Principle Of Social Proof Cialdini - http://t.co/0j4HlHeAUE
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Copywriters: Know your audience and be crystal-clear - Chris Arksey - This is Hull and East Riding

Copywriters: Know your audience and be crystal-clear - Chris Arksey - This is Hull and East Riding | Persuasive Communication | Scoop.it
Copywriters: Know your audience and be crystal-clear - Chris Arksey
This is Hull and East Riding
And that's the first step to persuasion – using language that really resonates with your audience.
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The thin line between Entertainment and Persuasion: Anil Dua - Pitch (blog)

The thin line between Entertainment and Persuasion: Anil Dua - Pitch (blog) | Persuasive Communication | Scoop.it
Pitch (blog)
The thin line between Entertainment and Persuasion: Anil Dua
Pitch (blog)
Can entertainment lead to persuasive outcomes? Are the lines between entertainment and persuasion blurring?
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7 Scientifically-Backed Persuasive Copywriting Tips

7 Scientifically-Backed Persuasive Copywriting Tips | Persuasive Communication | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
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Which is more persuasive: scaring someone or encouraging them?

Which is more persuasive: scaring someone or encouraging them? | Persuasive Communication | Scoop.it
Looks like there's a persuasive edge for telling people what they stand to gain versus what they might lose: Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and event...
Ronald Voorn & Piet Kommers's insight:

Also depends on sort of behaviour to influence, see for instance: 

Garcia-Retamero, R., & Cokely, E. T. (in press). Effective communication of risks to young adults: Using message framing and
visual aids to increase condom use and STD screening. Journal of Experimental Psychology: Applied. doi:10.1037/
a0023677

Gain framing enhanced using condoms and Loss framing the screening for STI's

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Five Disruptive Innovations Not to be Missed in 2013

Five Disruptive Innovations Not to be Missed in 2013 | Persuasive Communication | Scoop.it
ShareTweetBuffer TweetBuffer Either by choice or chance, as business analysts we get involved in sustaining innovation – Innovation that helps companies improve the performance of existing products and services along the dimensions that the...
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Artificially intelligent exam engine ; cannot wait.

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Beyond the hype: big behavioural data

Beyond the hype: big behavioural data | Persuasive Communication | Scoop.it
Although almost no one can tell you when data is "big" or not, we all want do “something” with big data.
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Profiling & Predictive Personalization with Sitecore DMS | Lars Birkholm Petersen

Profiling & Predictive Personalization with Sitecore DMS | Lars Birkholm Petersen | Persuasive Communication | Scoop.it
Learn how to use Sitecore Digital Marketing System Profiling and Predictive Personalization, to make your site respond to visitors onsite implicit behavior.
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The art of digital profiling

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For Customer Experience, "Just OK" Is Not OK - Fast Company

For Customer Experience, "Just OK" Is Not OK - Fast Company | Persuasive Communication | Scoop.it
Fast CompanyFor Customer Experience, "Just OK" Is Not OKFast CompanyBuilding blocks can be content, tools, community participation, or an invitation to take a peek behind the scene--just a sampling of artifacts or techniques designed to invite...
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Six Steps to Persuasive Design with Dr. Eric Schaffer - HFI Connect

Six Steps to Persuasive Design with Dr. Eric Schaffer - HFI Connect | Persuasive Communication | Scoop.it
Dr. Eric Schaffer takes us through six steps of the process of creating a persuasive design. Download a poster of this animation and a free white paper on PET… ([animated video] Six Steps to Persuasive #Design with Dr.
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The 50 Best Social Psychology Books

The 50 Best Social Psychology Books | Persuasive Communication | Scoop.it
A list of all of the best social psychology books on persuasion, influence, and understanding your brain.
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Persuasion blog links

Persuasion blog links | Persuasive Communication | Scoop.it
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3 Ways to Use Persuasion to Get What You Need - Management Tip of the Day - March 15, 2013 - Harvard Business Review

3 Ways to Use Persuasion to Get What You Need - Management Tip of the Day - March 15, 2013 - Harvard Business Review | Persuasive Communication | Scoop.it
In today’s organizations, persuasion trumps formal power. To get things done, you need to be able to sway the undecided and convert opponents. Here are three ways to do that:Give what you...
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Avant-Garde Persuasion' on view | Greenwich Post

Avant-Garde Persuasion' on view | Greenwich Post | Persuasive Communication | Scoop.it
Harold Haliday Costain, a 1935 Gelatin silver print, will be part of the collection on display through May. Avant-Garde Persuasion: The Photographs of.
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Persuasive Litigator: Account for Social Media Distortion

Persuasive Litigator: Account for Social Media Distortion | Persuasive Communication | Scoop.it
By Dr. Ken Broda-Bahm: The way we create, locate, and measure public opinion is changing, and fast. It used to be that we treated the body public as a passive audience waiting to be canvased, surveyed, or focus-grouped.
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Persuasion or Manipulation: Thinking About Advertising

Persuasive Words (Persuasion or Manipulation: Thinking About Advertising: PhotoStory project for TL 5141 Video Rating: 4 / 5 http://t.co/YftjjWyoxR)...
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Onbewuste invloeden op gedrag

In opdracht van het Ministerie van Infrastructuur & Milieu verzamelde XTNT een aantal kansrijke voorbeelden van onbewuste invloeden op gedrag. Voor meer info...
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The 12 cognitive biases that prevent you from being rational

The 12 cognitive biases that prevent you from being rational | Persuasive Communication | Scoop.it
The human brain is capable of 1016 processes per second, which makes it far more powerful than any computer currently in existence. But that doesn't mean our brains don't have major limitations.
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Boekrecensie: De Digitale Verleiding door Maurits Kaptein

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The psychology of online reviews

The psychology of online reviews | Persuasive Communication | Scoop.it
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TrackBack - Persuasive Litigator

TrackBack - Persuasive Litigator | Persuasive Communication | Scoop.it
By Dr. Ken Broda-Bahm: Take a look at the picture above. See the duck (looking to the left)? Now, see the rabbit (looking to the right)? Now try to see them both at the same time. If you're like most people, you can't.
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Brain Activity Predicts Population Behaviour – Study « True Impact ...

Brain Activity Predicts Population Behaviour – Study « True Impact ... | Persuasive Communication | Scoop.it
A neuromarketing study proves that the neural activity of a pilot study may accurately predict the behaviour and activity of larger populations in response to marketing campaigns. - True Impact Marketing Toronto Canada.
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Video 3 - 5 Persuasion Techniques To Boast Your Sales

http://persuasionskillsreviews.net- Here are 5 persusasion techniques to boast your sales: 1. Know your product well, 2. Doing roleplay, 3. Managing customer...
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