Persuasion Project Example
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Subaru: Best Friend

Subaru owners are a loyal breed, and so are their cars. This commercial follows a young man over the course of many changes in his life, his trusty Subaru an...
David Taylor's insight:

This commercial presents examples of the following strategy and appeal:

 

Narration strategy in the ad uses narrative/story structure to promote their product.

 

Pathos appeal in that the music and narrator create a nostalgic tone throughout the commercial. 

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weightlossphotos1.jpg (584x503 pixels)

weightlossphotos1.jpg (584x503 pixels) | Persuasion Project Example | Scoop.it
David Taylor's insight:

This ad presents an example of the cause and effect strategy in that the audience is shown the “before” and “after” of using the diet pill.

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Hannity: Do Black Conservatives have freedom of speech in America?

Tavis Smiley on Fox News Show
David Taylor's insight:

This clip presents examples of:

 

Cum hoc fallacy in that Sean Hannity argues that black conservatives are being criticized because they are conservative rather than examining (or ruling out) other possible reasons.

 

Stacking the evidence in that Sean Hannity presents his argument but does not include specific examples and focuses only on criticizes the liberal perspective.

 

Ethos appeal in that Sean Hannity is using his character to support his argument rather than providing examples or evidence.

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jennifer-aniston-new-smartwater-ads-03.jpg (900x1222 pixels)

jennifer-aniston-new-smartwater-ads-03.jpg (900x1222 pixels) | Persuasion Project Example | Scoop.it
David Taylor's insight:

This ad presents an example of the ethos appeal in that the popularity and celebrity status of Jennifer Aniston is used to promote the product.

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Dove® isn't soap.

This test paper shows how Dove is different. After a few minutes, soap strips the paper similar to how it strips your skin's moisture*. With ¼ moisturizing c...
David Taylor's insight:

This commercial presents examples of the following persuasive strategies:

 

Comparison-contrast in that the commercial compares Dove soap to other soaps.

 

Analogy in that the commercial shows paper strips that represent skin to demonstrate the impact the soaps have. 

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