Persuasion Project
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The Big Bang Theory

Samantha Fisher's insight:

This is an example of Post Hoc fallacy.The character's mom asks if he could feel her church group praying for his safety, but the fact that he made it home safely is not due solely to the fact that her church group prayed. 

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Friends: Joey's Refrigerator

Samantha Fisher's insight:

In the popular sitcom, Friends, Joey's refrigerator breaking is an example of a Cum Hoc fallacy. He states that the refrigerator was bought when he was born, but it's because the fact that Rachel is his new roommate that it's no longer working. This is a cum hoc fallacy because he doesn't take into consideration that the refrigerator is just old. There is a misinterpretation between correlation and causation. 

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Phoenix Activewear Commercial

Samantha Fisher's insight:

This particular commercial/ad uses the persuasive appeal of logos. It states 3 statistics about how eighty percent of women aren't happy with their body by age seventeen, one half of women want to lose weight at any given time, and ninety percent of women stop a workout routine before a habit's even reached. Pheonix Activewear effectively utilizes this because it makes people, specifially the female population, want to get out there and workout because they probably can relate to the stated statistics. 

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2013 Volkswagen Jetta Safety Commercial | Baby

Samantha Fisher's insight:

This ad utilizes the rhetorical strategy of narration in partner with a pathos appeal. It's an example of narration by telling a story about the family just coming out of the hospital with a newborn. It's pathos appeal is effective because babys bring out the sensitive, happy, "aww," side to everyone. Volkswagen is effective in using this strategy and appeal because if you want your newborn baby to be safe, you can do so in a Jetta. 

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Acura RDX commercial

The new 2013 Acura RDX commercial. No one offers more standard luxury in a compact SUV than the RDX.
Samantha Fisher's insight:

This is an example of the compare and contrast rhetorical strategy. Although they don't come out and say the brands they are comparing the Acura to, and one must simply be able to recognize BMW, Audi, and Lexus, the ad succesfully compares the new RDX's features to those of other luxury crossovers that lack what the RDX possesses(pandora internet radio, standard leather, keyless access, etc.)

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Chaos or Order

Chaos or Order | Persuasion Project | Scoop.it
Samantha Fisher's insight:

This palm ad shows the Either/Or fallacy. It tries to sell you this particular product by giving you an option between either having a chaotic or an organized life. In buying this product, it will help keep your life more organized than if you didn't own this product. 

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Taco Bell Commercial

Samantha Fisher's insight:

This particular Taco Bell commerical is an example of a Hasty Generalizaton  fallacy. It's generalizing that all guys love bacon and that if she has the scent of bacon near her, she will be able to get guys in a social setting. 

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Heinz

Heinz | Persuasion Project | Scoop.it
Samantha Fisher's insight:

Heinz applies the rhetorical strategy of illustration by creating their ketchup bottle out of tomatoes. The ad is in a vibrant red color, illustrating that their ketchup is nothing short of the best since it's manufactured straight from grown tomatoes. 

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DON'T Use AXE FACE? Watch What Happens.

Samantha Fisher's insight:

AXE's commerical is an example of the cause and effect rhetorical strategy. It's implying that if you don't chose to use AXE's face products in the morning, you won't have a great day (your soda will explode, girls will ignore you, etc.) So, if a man wants to have a great day, it's due to using AXE's facial products. 

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