Persuasion Project
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Lea Michele's Dove Commercial

Lea Michele in Dove Commercial. All right reserved. :)
Esha Bittner's insight:

This commercial to me kind of pertains to the narraction aspect. She shows how she uses dove and shows a song pertaining to using the product. I think that could be kind of a story taking a song and pertaining it to a product that the girl had just used.

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Capsiplex Weight Loss Pills - Commercial

http://www.slimmingtoday.com/reviews/capsiplex-fat-burner/ Look who's using capsiplex and try on your own.
Esha Bittner's insight:

This would show the stacking the evidence fallacy. In that I mean this casiplex advertisement is showing only one side of the outcome to using this. Which is that this girl lost weight and a good turn out by using this weightloss pill. It doesn't show how someone else used it and didn't have the outcome that they were looking for. This could be also an expample of a rheotrical strategy such as example or illustration. The product showed how it impacted this girls life by helping her loose weight.

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David Beckham Ad for Rolex Watches

David Beckham Ad for Rolex Watches | Persuasion Project | Scoop.it
Esha Bittner's insight:

In this adverstisement the ethos appeal would be how David Beckham is presented. It shows him looking successful, and also as an athlete. Which both show his profession. Also, the Rolex shows that it is a brand. The logos appeal would be how they give the name brand of Rolex. In the adverstisemnt the little blurb about David, it states facts about him, which shows how he has been successful. So that could be taken into a logos appeal too. Pathos, is the main appeal that this advertisement shows.One way is that Rolex is using that David Beckham is well known athlete so it helps the purchases of these watches.Also, with all of his achievements it could lead people to think that since he bought a Rolex watch that they should too, becuase maybe they can become successful by wearing it. This ad could als have a cum hoc fallacy. People may think oh well since David Beckham is a successful athlete he probably wore is rolex while playing. Thinking more into this ad I think it has alittle but of an analogy to it. Too me someone could take this as if I buy the rolex watch then I could be just as successful as David Beckham, since he wears it.

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taylor-swift-cover-girl-ad.jpg (500x667 pixels)

taylor-swift-cover-girl-ad.jpg (500x667 pixels) | Persuasion Project | Scoop.it
Esha Bittner's insight:

The pathos appeal would be that this advertisement uses a popular, pretty, and celeberity, Taylor Swift to model. Also, in this advertisement is that Taylor Swifts perfect skin that is shown makes the aduience thinks that she uses the product. So if they see how her skin turns out that there skin will too, which makes them want to buy the product. Logos shows in the description that is given in the advertisement for the product. Ethos appeal, would be found in the credibility of the product in the bottom of the advertisement. The advertisement could pertain to stacking the evidence. They are only showing this product on one person. Also showing that it worked for Taylor Swift. Its only showing a one sided view point. This product could also not work on some other celeberity that had tried this.

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Lindsay Lohan ProActiv Commercial

http://blog.lide.cz/nahalkovabarbora/ new ad for ProActiv uploaded by Cute Spot you online source for celebrity news
Esha Bittner's insight:

This commerical shows the rhetorical strategie of definition. It is clarifying the purpose of proactive. The purpose of it was to use to get rid your acne. Also, it could be cause and effect also, by using this you will have a more clear face.

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Sleep Number - Ritual :120

DW created this spot for the Sleep Number bed by Select Comfort. It's compelling copy and strong cast contributed to the success of this spot.
Esha Bittner's insight:

I feel like this would be the post hoc fallacy, becuase these people couldn't sleep now since they bought a bed they can sleep all the sudden.This ad could also pertain to a rhetorical strategy cause and effect by it showing how the sleep number bed helped them sleep better as opposed to the bed that they had before they got the sleep number bed. This ad also could pertain to the hasty generalization because just cause its a sleep number bed doesn't mean you are going to be able to sleep perfectly the next night after you buy it. It doesn't work like that for everyone.

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The Force: Volkswagen Commercial

A pint-sized Darth Vader uses the Force when he discovers the all-new 2012 Passat in the driveway. This award-winning commercial first aired during the 2011 ...
Esha Bittner's insight:

The ethos appeal would be the little kid who thinks he can make great things happen moving an object like darth vader.Which make him the main ethical appeal becaues he shows how great that is by turning on the engine and how great the music is in one part of the commercial.  The pathos part of it is when the kids sees the new car, it makes him happy. The logos appeal is when he turns on the car and shows how much power the car has. This could also pertain to desciption too, by showing the specifications of the volkswagen.

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Woman walking barefoot over cars in traffic (Extended version)

Magnum Ice Cream commercial. (Extended version)
Esha Bittner's insight:

This commercial has a logos, pathos, and ethos appeal. Pathos in this commericial is using an attractive, popular, and celeberity in this commerical. Also, the scenery that this commercial is presented in.It grabs the audience to pay attention to it. The logos appeal is the message of this commercial. The ice cream is so irrestible that the girl is willing to jump across the cars to get one. The ethos appeal would be that this commerical is directed towards all people.

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