Persuasion Project
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Verizon Vs. AT&T - "There's a Map For That" Commercial

Awesome new commercial by VZW using a play off Apple's "There's an app for that" advertising campaign. Genius!
Emily and Abby's insight:

In this commerical, the Either-or Argument is the main logical fallacy. Logos is used when the company uses maps as a way of showing the distance their products can reach. They connect to their audience by giving facts about their products. Towards the end of the video, the commerical shows two men, one using AT&T and the other Verison. Verison Wireless is demonstrating to their audience how although people have a choice over which cell phone company to purchase, they give examples as to why people should choose their phone company over AT&T. From this comparison, Verison Wireless hopes that more people will lean towards purchasing their products instead of AT&T. 

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Quaker Chewy Bars

Quaker Chewy Bars | Persuasion Project | Scoop.it
Emily and Abby's insight:

This advertisement for Quaker Chewy Bars uses the analogy that eating their product will give their child energy to play like twisting a wind-up toy provides instant power for the toy. This appeals to pathos because parents want their children to be energized. The ad uses the logical fallacy of the post hoc fallacy by claiming feeding their children Chewy bars will help them grow. Children will probably grow after eating Quaker products, but the cause of growth will not be directly from eating a Chewy bar.

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Seinfeld: Elaine's Circular Reasoning

Seinfeld Episode The Maid, Elaine attempts to fight the phone company with circular reasoning
Emily and Abby's insight:

In this clip from Seinfeld, Elaine tries to explain that her phone number is not a new number by arguing that it is only a "changed number." Since a phone number is not the same, if only one of the numbers are changed, her number would be a new number. Her argument is illogical because it begs the question, using the argument as evidence itself.

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Abercrombie and Fitch

Abercrombie and Fitch | Persuasion Project | Scoop.it
Emily and Abby's insight:

Abercrombie and Fitch uses illustration and pathos in their advertisement. Today, there is much pressure upon teenagers to look a certain way. This picture uses illustration as their rhetorical strategy, showing their audience that their clothing will have an impact on their lives by looking "young and sexy." This illustration emotionally connects to their audience because of the constant desires teenagers have to acheive this image. With this emotional connection and showing how this clothing impacts lives, teenagers will purchase this merchandise. 

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Asics Athletic Shoe Ad

Asics Athletic Shoe Ad | Persuasion Project | Scoop.it
Emily and Abby's insight:

This Asics althletic shoe advertisement illustrates how the shoes can be used by showing an image of a person running with their dog. The words on the advertisement also use cause and effect by implying the shoes will allow you to run, therefore improving the life of your dog. Including the dog in the advertisement appeals to pathos, creating a personal connection between the advertisement and the person looking at it. This also uses the cum hoc fallacy, interpreting correlation as causation, by suggesting that "if the whole world ran dogs would lead fuller lives." There is not any proof that dogs would lead fuller lives if everyone ran.

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Apple Siri Parody Windows 8 Less talking, more doing Commercial

Microsoft's latest Windows 8 tablet ad bashes the Apple iPad with the help of Siri
Emily and Abby's insight:

This commercial for the Windows 8 tablet uses the comparison-contrast rhetorical strategy in order to make a point that it is a better product than the iPad. This appeals to logos because it is rational that people would want the best product that can do more than the other product. In the end, it shows the price of the tablets, showing that people can spend less, but do more with their Windows 8 tablet.

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