Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....
When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.
The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....
Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media. In fact, Vine users have already made a start – in February, a Turkish journalist used the app to document the aftermath of a suicide bombing outside the U.S. embassy, barely a week after the app was launched. More recently, Vine user Doug Lorman shared a clip of the explosions at the finish line of the Boston Marathon. Timeliness played a part – the video was shared thirty minutes after the explosion, and was quickly disseminated online with over 100 RTs on Twitter alone....
Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line,” they want to be heard!
Excerpted from article by Pawan Deshpande, CEO at Curata: "By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:
1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content?
2.The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?
3.The Venue – How and where can I share the content once I have decided to curate it?
In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.
- Microsite. What is it? A dedicated microsite or section of a website populated primarily with curated content. Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue. Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate. Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.
- Personalized Page. What is it? A personalized page is a lightweight, single page microsite filled with curated content. Pro’s: Easy to get up and running and are indexed by search engines. Usually free. Con’s: Only one page is indexed by search engines. Who should use it? Individuals or cost conscious non-profits who want to create an information resource.
- Email Newsletters. What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval. Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail. Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time. Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.
- Twitter & Social Media Channels. What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets. Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium. Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal. Who should use it? Curators who have topics with a sufficient throughput of content. Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.
- Feeds. What is it? Content that’s shared through RSS feeds or other data feeds. Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds. Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context. Who should use it? Curators with an audience that prefers this medium.
So what’s the right answer? Which venue should you choose as you evaluate content curation tools? A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."
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New media companies -- from Gawker to Buzzfeed -- have sprung up to feed every niche (and then some). Which are actually profitable?
FORTUNE -- The web has given rise to a number of notable digital publishers serving almost everyone's tastes, from straightforward news to guilty pleasures. For every Pulitzer-winning 10-part series on wounded war veterans, there are just as many frothy posts like the "10 funniest cat GIFs of the week." What about earnings? Some like The Awl have been profitable from the outset; others like Vox Media predict they'll be in the black soon. Here's a snapshot of just several new media businesses and how they're doing....
The need for collaboration is everywhere. We often don’t see how it shapes our lives, on a global scale and in our most intimate interactions. But the challenges we face today and tomorrow demand that more people work together more effectively than ever before.
"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes 2. IIS SEO Toolkit 3. Screaming Frog 4. Majestic SEO 5. Adobe Site Catalyst 6. Google Analytics 7. SEMrush 8. Google Webmaster Tools 9. Bing Webmaster Tools 10. SEO Tool Set 11. Google Trends 12. HitWise 13. You Get Signal."
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money.