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13 Essential SEO Power Tools

13 Essential SEO Power Tools | Perspectives on Emotions | Scoop.it

Excerpted from article by Search Engine Watch:

"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.

 

Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.

 

1. Your Eyes
2. IIS SEO Toolkit
3. Screaming Frog
4. Majestic SEO
5. Adobe Site Catalyst
6. Google Analytics
7. SEMrush
8. Google Webmaster Tools
9. Bing Webmaster Tools
10. SEO Tool Set
11. Google Trends
12. HitWise
13. You Get Signal."

Each tool is analyzed with more information and external links.
Read full article here:
http://searchenginewatch.com/article/2199683/13-Essential-SEO-Power-Tools


Via Giuseppe Mauriello
Ali Anani's insight:

A relevant and timely post highlighting the benefits of many new tools

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Elsie Whitelock's curator insight, April 6, 2013 7:10 AM

Very useful info to help you with your website.

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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Perspectives on Emotions | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
Ali Anani's insight:

Quite interesting. I advise exploring the ten tools as they are educational and of interest

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Katerina Diamantaki's curator insight, October 10, 2013 3:43 AM

New tools and platforms of content creation and content management to experiment with.

 

Shelley Kotzé's curator insight, October 10, 2013 4:57 AM

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

malek's curator insight, October 10, 2013 6:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

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Emotions movement

The presentation introduces new concepts of emotions. These include emotions isotopes, emotions risk grid and emotions investment curve.
Ali Anani's insight:

Visual mapping of emotions, how they move and their impact on businesses

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How Vine is Changing the Face of Online Journalism | Social Media Today

How Vine is Changing the Face of Online Journalism | Social Media Today | Perspectives on Emotions | Scoop.it

Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media. In fact, Vine users have already made a start – in February, a Turkish journalist used the app to document the aftermath of a suicide bombing outside the U.S. embassy, barely a week after the app was launched. More recently, Vine user Doug Lorman shared a clip of the explosions at the finish line of the Boston Marathon. Timeliness played a part – the video was shared thirty minutes after the explosion, and was quickly disseminated online with over 100 RTs on Twitter alone....


Via Jeff Domansky
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Well worth your reading time

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Jeff Domansky's curator insight, May 12, 2013 4:41 PM

Vine is starting to take hold with journalists.

Jeff Domansky's comment, May 13, 2013 7:16 PM
Ali, glad the article was interesting for you.
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Using Social Media as a Customer Service Tool [INFOGRAPHIC] | Social Media Today

Using Social Media as a Customer Service Tool [INFOGRAPHIC] | Social Media Today | Perspectives on Emotions | Scoop.it
Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line,” they want to be heard!

Via Khaled El Ahmad
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Social networks are a great source for venting out the customers' sentiments.

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Social media marketing: What is the ROI?

Social media marketing: What is the ROI? | Perspectives on Emotions | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment?

Via David Blundell, Khaled El Ahmad
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David Blundell's curator insight, May 6, 2013 12:23 AM

This question is comes up time and time again but is it actually the right question? . . .

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | Perspectives on Emotions | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
Ali Anani's insight:

A timely post on new trends of collecting literature and curate it.

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MyKLogica's comment, May 7, 2013 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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12 Principles of Collaboration

12 Principles of Collaboration | Perspectives on Emotions | Scoop.it

Twelve collaboration principles that successful organizations follow.


Via Kenneth Mikkelsen
Ali Anani's insight:

Tweleve principles show the complexity of collaboration. Worthy of reading

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Paul Thoresen's curator insight, April 21, 2013 10:03 AM

Simple concepts often overlooked. From WIIFM to putting strategy before tech.

Tony Brugman (Bright & Company)'s curator insight, April 22, 2013 5:54 AM

Simple, easy to read, colorful inforgraphic on the 'Principles of Collaboration'. Nice!

Scott Span, MSOD's curator insight, May 6, 2013 11:31 AM

How are you collaborating?

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The Great Disruption: The Future of Personal Tech [INFOGRAPHIC]

The Great Disruption: The Future of Personal Tech [INFOGRAPHIC] | Perspectives on Emotions | Scoop.it

We are a long way from being done with dirsuption. In fac, your internet mareting better disrupt if it wants to win these days:||

 

http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html


Via Martin (Marty) Smith, Khaled El Ahmad
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Social Branding: How To Create The Perfect LinkedIn Profile Blueprint

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint | Perspectives on Emotions | Scoop.it
linkedin profile, linkedin profile summary, linkedin character limits, social brand, social branding

Via Noland Hoshino, Alessandro Rea, Diaa Thaher, Khaled El Ahmad
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Powerful post

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David G Boyes's curator insight, April 9, 2013 4:38 AM

LinkedIn is a key social platform but it can be a little bit confusing for the uninitiated. Those seeking to establish or to maximise their presence on LinkedIn will find this guide usefeul. 

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Perspectives on Emotions | Scoop.it

Via Robin Good, Khaled El Ahmad
Ali Anani's insight:

Very interesting

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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 10:24 PM

Free tools which will help you create your own images with quotes.

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StumbleUpon: A Beginner's Guide

StumbleUpon: A Beginner's Guide | Perspectives on Emotions | Scoop.it
StumbleUpon is a content discovery tool tailored to your interests. It's a great way to drive traffic to your site, but do you know how to navigate it?

Via Khaled El Ahmad
Ali Anani's insight:

A lovely work

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Five Key Tips For Facebook Page Marketers - AllFacebook

Five Key Tips For Facebook Page Marketers - AllFacebook | Perspectives on Emotions | Scoop.it
Let's keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.

Via Khaled El Ahmad
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The chemistry of story telling

Story telling such as of brand is analogous to chemical reactions. The presentation covers five lessons from this analogy
Ali Anani's insight:

This applies to branding as well

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EID ADHAA MUBARAK

EID ADHAA MUBARAK | Perspectives on Emotions | Scoop.it
Ali Anani's insight:

Happy EID to all my friends

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Beyond Collecting and Sharing: Twitter as a Curation Tool

Beyond Collecting and Sharing: Twitter as a Curation Tool | Perspectives on Emotions | Scoop.it

 

 


Via Robin Good
Ali Anani's insight:

Collect and distil

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Andreas Kuswara's comment, June 11, 2013 9:22 PM
I supposed twitter can be used or any tool can be used for anything,but some tools are made with certain intended affordance by the creator that would make the tool less effective for certain functions. curation in a way is capturing things void of time (i probably drawing too much from museum), while twitter is fast pace timeline of interactive (or one way) discourse.... they seems to be inherently different.

i'm just automatically sceptical when 'one tool can be use for all' theme appear. but it is an interesting suggestion.
Bonnie Bracey Sutton's comment, June 11, 2013 9:33 PM
Many people learn one tool and then move on to others. I like to analyze each and use the best features of that particular 2.0 project. I use twitter as a push tool to share info for the most part.
Ali Anani's curator insight, June 29, 2013 12:18 AM
The right way to write
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So who's making money publishing on the web? - Fortune Tech

So who's making money publishing on the web? - Fortune Tech | Perspectives on Emotions | Scoop.it

New media companies -- from Gawker to Buzzfeed -- have sprung up to feed every niche (and then some). Which are actually profitable?

 

FORTUNE -- The web has given rise to a number of notable digital publishers serving almost everyone's tastes, from straightforward news to guilty pleasures. For every Pulitzer-winning 10-part series on wounded war veterans, there are just as many frothy posts like the "10 funniest cat GIFs of the week." What about earnings? Some like The Awl have been profitable from the outset; others like Vox Media predict they'll be in the black soon. Here's a snapshot of just several new media businesses and how they're doing....


Via Jeff Domansky
Ali Anani's insight:

Lovely reading

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Jeff Domansky's curator insight, May 12, 2013 4:33 PM

Good overview of digital media and profitability.

Jeff Domansky's comment, May 13, 2013 3:19 PM
Glad it was of interest Ali.
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The best Prezi presentation ever!

When the CEO's presentation is approaching or a company's event is occurring, and if you think power point is boring... Take a look at our Prezi presentation...

Via Eric Van Camp
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Margje Van Der Lei's curator insight, October 10, 2013 3:50 AM

Leuk om ideeën te krijgen en te creëren.

Bronwyn Desjardins's curator insight, October 31, 2013 3:43 PM

Great example of what Prezi can do.

Ian Korman's curator insight, February 3, 3:19 AM

Prezi isn't new but it is still pretty innovative. I recommend using just to stick out from the PowerPoint crowd. You will really stick out if you use it as creatively as they did in this video.

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Twitter CEO to the University of Michigan’s graduating class: Be bold, courageous, and in this moment

Twitter CEO to the University of Michigan’s graduating class: Be bold, courageous, and in this moment | Perspectives on Emotions | Scoop.it
Twitter's CEO Dick Costolo addressed the University of Michigan's Spring 2013 graduating class on Saturday. It was during this talk where he shared insights into his life following ...

Via Khaled El Ahmad
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Notice and in this moment

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[Infografía] Why mobile learning is the future of workplace learning

[Infografía] Why mobile learning is the future of workplace learning | Perspectives on Emotions | Scoop.it

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The DNA of Collaboration

The DNA of Collaboration | Perspectives on Emotions | Scoop.it

The need for collaboration is everywhere. We often don’t see how it shapes our lives, on a global scale and in our most intimate interactions. But the challenges we face today and tomorrow demand that more people work together more effectively than ever before.


Via Kenneth Mikkelsen, HR Trend Institute, David Hain, Khaled El Ahmad
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A must read
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Ivon Prefontaine's curator insight, April 9, 2013 7:06 PM

This looks like a great article that sees community and collaboration as inseperable

Tony Brugman (Bright & Company)'s curator insight, April 15, 2013 10:03 AM

This very good article describes the history, foundations, mindset and obstacles of 'Collaboration'. Must read!

Mark Gregory , Programme Innovator @Transformation Coach's curator insight, April 18, 2013 2:43 PM

You'll never achieve a customer centric organisation wthout engaged employees that will need to constantly collaborate.

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13 Essential SEO Power Tools

13 Essential SEO Power Tools | Perspectives on Emotions | Scoop.it

Excerpted from article by Search Engine Watch:

"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.

 

Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.

 

1. Your Eyes
2. IIS SEO Toolkit
3. Screaming Frog
4. Majestic SEO
5. Adobe Site Catalyst
6. Google Analytics
7. SEMrush
8. Google Webmaster Tools
9. Bing Webmaster Tools
10. SEO Tool Set
11. Google Trends
12. HitWise
13. You Get Signal."

Each tool is analyzed with more information and external links.
Read full article here:
http://searchenginewatch.com/article/2199683/13-Essential-SEO-Power-Tools


Via Giuseppe Mauriello
Ali Anani's insight:

A relevant and timely post highlighting the benefits of many new tools

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Elsie Whitelock's curator insight, April 6, 2013 7:10 AM

Very useful info to help you with your website.

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Andrew Hoyer | Simple Fractals

Andrew Hoyer | Simple Fractals | Perspectives on Emotions | Scoop.it
Really simple fractals implemented in JS

Via Laura Morera
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Great

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Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC] | Social Media Today

Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC] | Social Media Today | Perspectives on Emotions | Scoop.it
With all that has changed in the face of the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money.

Via David Hain, Khaled El Ahmad
Ali Anani's insight:

Interesting thoughts

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David Hain's curator insight, March 26, 2013 12:21 PM

Useful infographic and nice article.

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Create Your Own Information-Based Visual Display with One of these 20+ Tools

Create Your Own Information-Based Visual Display with One of these 20+ Tools | Perspectives on Emotions | Scoop.it

Via Steve Yuen, Let's Learn IT, Robin Good, ABroaderView, Khaled El Ahmad
Ali Anani's insight:

Quite interesting

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Two Pens's curator insight, May 13, 2013 1:14 PM

Piktochart is easy to work with and creates a fair Infographic. I still prefer to hire an art director. It's worth the money to have an intelligent designer with you :-)

Eddie Thornton's curator insight, May 13, 2013 3:29 PM

Don't forget to add your perspecitve, your insight as to why this infographic add up to more than just numbers and figures on a chart.

Ness Crouch's curator insight, May 14, 2013 4:09 PM

Another great link to help create infographics. I'd like to get more time to create these for class...

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Perspectives on Emotions | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler, Khaled El Ahmad
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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html