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Claves del éxito de las infografías como herramienta de marketing

Seguro que tú también eres un arduo consumidor de infografías, te sientes atraído por ellas, no puedes resistir la tentación de observarlas cada vez que tienes una a tu alcance. No...
Nacho Vega's insight:

Las imágenes se asimilan instantaneamente, 60.000 veces más rápido que el texto.

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Second Life founder creates Glass Brain, a system that lets you explore your brain in real-time

Second Life founder creates Glass Brain, a system that lets you explore your brain in real-time | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Researchers have developed a new way to explore the human brain in virtual reality. The system, called Glass Brain, which is developed by Philip Rosedale, creator ...

Via Fernando José Cassola Marques
Nacho Vega's insight:

Gazzaley: “We have never been able to step inside the structures of the #brain and see it in this way. It is biofeedback on the next level..."

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Henrik Safegaard - Cloneartist's curator insight, April 13, 7:27 AM

Researchers have developed a new way to explore the human brain in virtual reality. The system, called Glass Brain, which is developed by Philip Rosedale, creator of the famous game Second Life, and Adam Gazzaley, a neuroscientist at the University of California San Francisco, combines brain scanning, brain recording and virtual reality to allow a user to journey through a person’s brain in real-time.


Click to watch video.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Nacho Vega's insight:

"Remember that your customers might have very different priorities than what you expect."

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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
Nacho Vega's insight:

Read it... or not... :)

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Martin (Marty) Smith's curator insight, March 29, 5:07 AM

I love the 92% of companies who blog multiple times a day have acquired a customer from their blog stat. You might wonder how that could work. How can a company blog multiple times a day?

Shorten up your blog posts and widen your content curation and creation path and creating multiple post a day is possible. Each post has a unique URL so they shouldn't step on each other too badly (and that is another good reason to create a wide swath of content).

Brain Pickings is a great example of the power of intense blogging for long periods. Maria Popova's blog has almost 11,000 pages in Google, a PageRank of 7 and almost 11,000 inbound links. Smart content distributed across a wide swath with multiple posts a day can create a powerful SEO position.

My blog writing tips:

* Write in present tense verbs (sounds FAST).
* Short sentences without connections (and, but, so hurt more than they help online).

* Bullet points are good, great visual support is better.
* Match written content to visual support.

* Avoid "stop words" like "him, her, it, they".

* Be specific (use keywords whenever possible).
* Don't sweat grammar but watch the spelling.

JordiMarínba's curator insight, April 6, 6:37 PM

Excellent infografic to bear in mind when writing blogs.

MCLibrarianRMIT's curator insight, April 13, 1:12 AM

Common grammar errors and how to fix them.  Applicable to more than just blog posts.

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Mejora el rendimiento de tu terminal Android con este ajuste tan sencillo

Mejora el rendimiento de tu terminal Android con este ajuste tan sencillo | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Gracias a estos sencillos ajustes es posible mejorar sensiblemente el rendimiento de nuestro dispositivo Android y conseguir así que funcione más rápido.

Via Aguilera, Sonia C. Alonso
Nacho Vega's insight:

Android power!

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Five Ways to Use Your Brain to Build a Better Business

Five Ways to Use Your Brain to Build a Better Business | Personas 2.0: #SocialMedia #Strategist | Scoop.it

Via Daniel Watson
Nacho Vega's insight:

"This excellent article, suggests that business owners can better use their brains to understand what employees need psychologically in order to excel and perform, and it recommends the adoption of five neural leadership practices to help them work better with their teams to solve problems and make more-informed strategic decisions."

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Jeanne Legare's curator insight, March 25, 2:31 PM

Very interesting article! A must read!

Jeff's curator insight, March 26, 3:20 PM

visit www.AffiliatesApps.com

Melita Valcich's curator insight, March 27, 7:02 PM

This is worth a read.

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Desconolonizar el saber, reinventar el poder. Boaventura de Sousa Santos

Desconolonizar el saber, reinventar el poder. Boaventura de Sousa Santos. Teoría crítica en educación.

Via Cristina Villalonga Gómez
Nacho Vega's insight:

Lectura interesante.

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Minerva Bueno's curator insight, March 24, 8:38 AM

AÑADA do visión ...

Ignasi Alcalde's curator insight, March 25, 4:32 AM

Revelador.

Javier Antonio Bellina's curator insight, March 25, 3:23 PM

Para descargar-.-->>

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Instagram Testing Facebook Places Integration To Replace Foursquare

Instagram Testing Facebook Places Integration To Replace Foursquare | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Foursquare's expansive venue database has long powered Instagram's location services--but the photo-sharing service has started testing integration...
Nacho Vega's insight:

"The question now is how Facebook Places' location database compares with Foursquare's." vía FastCompany.com

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Empoderar a la ciudadania mediática desde la educomunicación

Empoderar a la ciudadania mediática desde la educomunicación | Personas 2.0: #SocialMedia #Strategist | Scoop.it

En el presente artículo se analiza el concepto de ciudadanía en sus diferentes significaciones (ciudadanía política, jurídica, social, conómica, ecológica e intercultural), con el fin de justificar la actualidad del concepto de ciudadanía mediática, sobre todo por su validez en el ámbito de la educomunicación.

 

El objetivo último es reconstruir la dimensión social, ética y política de la educomunicación a partir de un fundamento filosófico práctico. En esta tarea de fundamentación, cabe apelar a dos enfoques muy potentes en la actualidad como son la ética dialógica y el enfoque de las capacidades, por su vinculación con el ámbito comunicativo y por su contribución a la noción del desarrollo humano, presente en los programas de educación mediática de organismos internacionales como la UNESCO o la Comisión Europea.

 

A partir de la fundamentación filosófica ofrecida, los criterios para evaluar y reconstruir la dimensión práctica de la educomunicación son la participación cívica, la libertad como desarrollo y la autonomía crítica, consideradas asimismo como fines de los sistemas educativos en  sociedades plurales y democráticas, sobre todo desde un modelo deliberativo y participativo de democracia.

 

Tras esta argumentación, el artículo concluye a favor de la interdisciplinariedad en el estudio de la educación mediática, un proyecto educativo que es crucial para la reactivación de la sociedad civil y el empoderamiento de la ciudadanía en el actual contexto comunicativo.


Via Alejandro Sarbach
Nacho Vega's insight:

"la dimensión práctica de la educomunicación son laparticipación cívica, la libertad como desarrollo y la autonomía crítica"

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Alejandro Sarbach's curator insight, March 20, 5:47 AM

Vicent Gozálvez y Paloma Contreras; Empoderar a la ciudadanía mediática desde la educomnicación, Comunicar, Vol. XXI, nº 42, enero 2014.

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10 Simple Tips to Double your LinkedIn Connections - Jeffbullas's Blog

10 Simple Tips to Double your LinkedIn Connections - Jeffbullas's Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections
Nacho Vega's insight:

So what are some simple tips to be more effective on #LinkedIn and make use of its global #network of movers and shakers?

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Why Cognitive Load Theory Needs to be Applied to Every Presentation

Why Cognitive Load Theory Needs to be Applied to Every Presentation | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nacho Vega's insight:

"Simplicity and your information will be remembered."

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Rescooped by Nacho Vega from Content Marketing, Curation, Social Media & SEO
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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Personas 2.0: #SocialMedia #Strategist | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer
Nacho Vega's insight:

"Keeping this in mind for content marketing can lead to some great visual storytelling"

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Karen Ostenried's curator insight, March 12, 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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[Infografía] 10 cosas que están pasando o pasarán en el mercado laboral

[Infografía] 10 cosas que están pasando o pasarán en el mercado laboral | Personas 2.0: #SocialMedia #Strategist | Scoop.it

Infografía con 10 cosas que están pasando o pasarán en el mercado laboral. Una realidad que hemos comenzado a experimentar en el mundo difuso, evolutivo, incierto y caótico en el que nos encontramos actualmente... 


Via Edumorfosis
Nacho Vega's insight:

Para no estar #parado hay que estar en "movimiento" Si quieres saber en que dirección, esta #infografía te interesa...

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Carina Ruiz Diaz's curator insight, March 9, 5:15 PM

el futuro laboral 

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11 Tips to Double Your Twitter Followers - Jeffbullas's Blog

11 Tips to Double Your Twitter Followers - Jeffbullas's Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Increasing your Twitter followers has some distinct benefits for business and brands. So how do you double your Twitter followers? Here are 11 simple tips.
Nacho Vega's insight:

11 Tips to Double Your #Twitter Followers - Jeffbullas's Blog

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8 Common #Thinking Mistakes Our #Brains Make Every Day and How to Prevent Them - - The Buffer Blog

8 Common #Thinking Mistakes Our #Brains Make Every Day and How to Prevent Them - - The Buffer Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
What are the biggest thinking mistakes all of us do nearly every day? We've collected the 8 biggest thinking mistakes here today for you:
Nacho Vega's insight:

it’s fascinating to learn more about how we think and make decisions every day, so let’s take a look at some of these thinking habits we didn’t know we had.

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15 #Storytelling #Techniques for Writing a Better Brand #Story | Inbound & #ContentMarketing Hub

15 #Storytelling #Techniques for Writing a Better Brand #Story | Inbound & #ContentMarketing Hub | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
Nacho Vega's insight:

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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Minna Kilpeläinen's curator insight, March 20, 4:07 PM

Learning from Aristotle. The Hero´s Journey captivates always.

Marta Torán's curator insight, April 3, 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

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Toshiba’s Imaginary #Wearable #Computing Gloves Win April Fools’ Day | @TechCrunch

Toshiba’s Imaginary #Wearable #Computing Gloves Win April Fools’ Day | @TechCrunch | Personas 2.0: #SocialMedia #Strategist | Scoop.it
If there was some over-arching, governing body that handed out awards to April Fools' Day prankers, I should hope that Toshiba would get one. The company..
Nacho Vega's insight:

"It has a “two-hand gestural user interface,” as well as a 32-megapixel camera, a 4K Ultra HD video camera, and a 4K Virtual Retina display. To use the screen, you literally cover your face with the gloves like the monkey who saw no evil. To use the phone, you hold your hand up to your face like a child pretending to be on the telephone. To listen to music, just stick your thumbs in your ears."

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The new #bionics that let us run, climb and #dance vía @TEDTALK

The new #bionics that let us run, climb and #dance vía @TEDTALK | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Hugh Herr is building the next generation of bionic limbs, robotic prosthetics inspired by nature's own designs. Herr lost both legs in a climbing accident 30 years ago; now, as the head of the MIT Media Lab’s Biomechatronics group, he shows his incredible technology in a talk that's both technical and deeply personal — with the help of ballroom dancer Adrianne Haslet-Davis, who lost her left leg in the 2013 Boston Marathon bombing, and performs again for the first time on the TED stage.
Nacho Vega's insight:

"Hugh Herr builds prosthetic knees, legs and ankles that fuse biomechanics with microprocessors to restore normal gait, balance, speed — and perhaps to enhance."

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The Top 5 #Brands on #Instagram to Follow - Jeffbullas's Blog

The Top 5 #Brands on #Instagram to Follow - Jeffbullas's Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Mastering Instagram is easier said than done. Wittiness, timing and creativity all play a part. Who are the top 5 brands on Instagram worth following?
Nacho Vega's insight:

"Who are the top 5 brands on Instagram worth following? Here are the Instagram leaders that you will not regret seeing on your Instagram feed." vía @Jeff Bullas

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Twitter Wants You To Know How Many People Actually Read Your Tweets

Twitter Wants You To Know How Many People Actually Read Your Tweets | Personas 2.0: #SocialMedia #Strategist | Scoop.it
At last, a peek behind the curtain.

Via Marty Koenig
Nacho Vega's insight:

Interesting...

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20 películas que pondrán a prueba tu creatividad e imaginación

20 películas que pondrán a prueba tu creatividad e imaginación | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Entre surrealismo, sueños y e historias que probablemente se tengan que ver en repetidas ocasiones, las películas que ponen a prueba la creatividad, la imaginación y el poder de la mente de las pe...

Via Sonia C. Alonso
Nacho Vega's insight:

Ponte a prueba... imagina vía @Sonia C. Alonso #Creativo #peliculas

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Cómo subir fotos a Instagram desde tu ordenador

Cómo subir fotos a Instagram desde tu ordenador | Personas 2.0: #SocialMedia #Strategist | Scoop.it
¡Pues bien fácil! Seguro que sigues a muchos perfiles en Instagram que sube fotos súper molonas y de muy buena calidad a esta aplicación de fotografías, y piensas pues mi súper smartphone de última...
Nacho Vega's insight:

Puedes compartir imágenes en Instagram desde tu PC, Mac o TV

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Cómo romper bloqueos mentales: El Efecto Wilson

Cómo romper bloqueos mentales: El Efecto Wilson | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Romper los bloqueos mentales es crítico para el trabajo creativo. No sabemos muy bien cómo ni porqué pero nuestra mente se bloquea. No tenemos ideas, no avanzamos en las conclusiones, siempre giramos entorno a los mismos conceptos sin llegar a ningún sitio, o incluso nos quedamos totalmente en blanco sin saber muy bien que hacer.

Via Minerva Bueno
Nacho Vega's insight:

Tres estrategias que pueden funcionar...

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MyKLogica's curator insight, March 11, 3:17 PM

#Creatividad: 3 técnicas fáciles y sencillas de aplicar que, doy fe, funcionan.

José Sánchez-Mota Prieto. Coach's curator insight, March 12, 5:24 AM

Puede que la mejor forma de quedar atrapado por un problema sea la de esforzarnos en resolverlo. Ponemos toda nuestra atención en él, volvemos una y otra vez a recorrer los razonamientos que ya hemos recorrido... y a atascarnos en los atascos en los que ya nos hemos atascado. Pensamos que quizá sea necesario más de lo mismo, quizá convencidos de que estamos en el camino correcto y que si no llegamos a la solución es porque aún no nos hemos esforzado lo suficiente...

Sigue en "Acerca de problemas y sus disoluciones"

http://wp.me/p1urSE-15

harold cruz correa's curator insight, March 13, 4:04 PM

Muy bueno, gracias.

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What is the #Future of #SocialMedia? - Jeffbullas's Blog

What is the #Future of #SocialMedia? - Jeffbullas's Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Much has been written about Facebook’s acquisition of the rapidly growing WhatsApp for $19 billion. What does this say about the future of social media?
Nacho Vega's insight:

Jeff Bullas: "Social media companies and bloggers can capitalize on this trend by embracing brevity as well as mobile access and simplicity."

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5 Powerful Notes to Write That Will Change Your Life

5 Powerful Notes to Write That Will Change Your Life | Personas 2.0: #SocialMedia #Strategist | Scoop.it
How? When you give, you also receive.
Nacho Vega's insight:

Here are five notes you should write today:

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How To Be A Better Leader By Rewiring Your Brain - Inc.com

How To Be A Better Leader By Rewiring Your Brain - Inc.com | Personas 2.0: #SocialMedia #Strategist | Scoop.it
How To Be A Better Leader By Rewiring Your Brain
Inc.com
Controlling the way your brain responds to emotions isn't as complicated as it sounds. A psychologist explains the steps that will change your behavior.

Via Rami Kantari
Nacho Vega's insight:

"Emotional Intelligence (EQ), the ability to recognize, understand, and control your own and others' emotions." Do you want to know more... just follow this link!

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Andrew Man's curator insight, March 7, 3:04 AM

Being able to use your sense is a great achievement, but choosing your reactions to your stimuli differentiates us from animals.

Graeme Reid's curator insight, March 9, 7:32 PM

Or put more simplistically - Think before you act.

María Dolores Díaz Noguera's curator insight, March 10, 8:43 AM

Better Leader...Great one