Omni-Channel Marketing Is Forever Changing The Buyer's Journey Huffington Post Besides just being another marketing term or dare I say "Buzzword," omni-channel is a reflection of the choice that consumers have in how they engage a brand, and...
Enterprise Apps Today Forget Omni-channel; Retailers Move to Unified Commerce Model Enterprise Apps Today Retailers are tweaking their supply chains to deliver customer-based pricing, enhanced product availability and other features of a unified...
Marketing Strategy - Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.
Watch this excerpt video of an Email Summit 2014 session featuring Dave Sierk of Dell, revealing how he leveraged personalized send times to deliver the right message at the right time for his audience.
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it.
Direct Marketing News Email's Mixed Messages Direct Marketing News Marketers love email.
Ryan Stanton's insight:
Personalize promotional "batch and blast" emails for the best results. And be strict about what constitutes "Personalized"...the term has a tendency to get whitewashed by those who are only capable of segmentation. Triggers, while producing great results, only touch a very limited audience and leave out the vast majority of the revenue producing customers. Every customer is expecting a higher degree of personal relevance in line with their specific tastes and behaviors.
Marketers Disclose Personalization Opportunities and Challenges in New Study Wall Street Journal Conversant today announced the results of a commissioned study conducted by Forrester Consulting on behalf of Conversant focused on personalized...
MarketingProfs.com (subscription) Marketing Email Year-Over-Year Benchmarks and Trends MarketingProfs.com (subscription) The overall email open rate declined 3% during the same period, most likely because of the added volume of messages.
TheStreet.com What a Monster Dollar General-Family Dollar Deal Says About Retail TheStreet.com The burning desire to merge in the dollar-store sector sheds a spotlight on the ongoing upheaval in the retail sector, which is being caused primarily by...
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