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Rescooped by Michelle Nelson LeBow from StoryBranding: How brands can embrace the power of story
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Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)

http://www.futureofstorytelling.org Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful...

Via Jim Signorelli
Michelle Nelson LeBow's insight:

Wish I could say I made this compelling story video.  As Jennifer points out, data and stories shared together create a meaningful experience that drives people to action. Great story work!

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Jim Signorelli's curator insight, October 16, 2013 9:04 AM

 An engaging and well-produced video that tells stories about how stories work.  Bravo Jennifer!


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StoryBranding 2.0 Now Available

Michelle Nelson LeBow's insight:

Excited for Jim's new release of his take on story and how it impacts brand.

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What’s Your Favorite TED Talk?

What’s Your Favorite TED Talk? | Personal Story is Brand | Scoop.it
  My favorite TED talks always involve story and that’s why one of my favorite’s is Brene Brown’s TED on vulnerability.  Brown makes the case for story in her vulnerability resear...
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Michelle LeBow

Michelle LeBow | Personal Story is Brand | Scoop.it

Bored with your meetings and business conversations?

Michelle Nelson LeBow's insight:

Sometimes I think to myself when I am in a meeting or a business conversation that if I have to listen to one more boring statistic, value, or unique value proposition, I will scream and walk out.

 

Do you want to change your conversation?  To something fresh and relevant?  The only way to do this is through story.  A vulnerable story.  A personal story.  That connects the listener to not only your ideas, but connects the listener to you.

 

How to create this story and find your story truth?  Here’s an analysis of the seven storylines that move people to sign on the dotted line, taste a new product, or write out a check.

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Whitepaper: Move Your Story to Action -- Analysis of 7 Storylines

Whitepaper: Move Your Story to Action -- Analysis of 7 Storylines | Personal Story is Brand | Scoop.it

Gut-clubbing stories are the secret weapon of winning leaders. An example of story weaponry is Argo, the movie representation of 1979 American hostage situation in Iran. Ben Affleck plays Tom Mendez the CIA exfiltrator and gets into a confrontation with one of the six hostages. The hostage yells, “You’re crazy if you think your little story is going to save us!”  Affleck responds, “My little story is the only thing standing between you and a bullet in your head.” It’s true!  The phony film story saves the lives of six Americans smuggled out of Iran that day.

 

What are the storylines that provoke us to action?  In this whitepaper in partnership 9 Clouds Digital Literacy, I build the case for a personal story framework and analyze the seven proven storylines and the three types of repeatable dramas business leaders use to win business.

Michelle Nelson LeBow's insight:

 What makes one story snap it's fingers, sway it's hips, and move the story listener to action, while other another story falls to it's knees?  We know a moving story when we hear one and in this whitepaper analysis of seven storylines give insight into how to create your own winning stories.

 

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Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)

http://www.futureofstorytelling.org Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful...

Via Jim Signorelli
Michelle Nelson LeBow's insight:

Wish I could say I made this compelling story video.  As Jennifer points out, data and stories shared together create a meaningful experience that drives people to action. Great story work!

more...
Jim Signorelli's curator insight, October 16, 2013 9:04 AM

 An engaging and well-produced video that tells stories about how stories work.  Bravo Jennifer!


Rescooped by Michelle Nelson LeBow from Just Story It! Biz Storytelling
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The Wild (?) Future Of Storytelling

The Wild (?) Future Of Storytelling | Personal Story is Brand | Scoop.it
Think "Choose Your Own Adventure" crossed with the holodeck and Amazon.com.

Via Karen Dietz
Michelle Nelson LeBow's insight:

There are seven proven storylines that create a repeatable drama that wins in interviews, negotiations, and sales deals.  The storylines are: (1) Against The Odds; (2) The Comeback Kid; (3) Karma Means Doing the Right Thing; (4) Us versus Them; (5) We Have Only One Passion; 6) Sci-Fi Innovation; and (7) The Tragic Love Story. See entire story in my white paper tomorrow!

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Karen Dietz's comment, October 16, 2013 12:52 AM
Good comment Michelle. Offering frameworks is great and valuable for clients that need them when well facilitated. I get that frameworks/structures for you are ‘true storytelling.’ There is more than one way to skin a cat, however. I come from the world of oral training in storytelling. There’s a huge difference between oral storytelling training and writing for those who are reading this. In oral story telling, listening skills come first – learning how to listen for stories, learning how to listen for how a story wants to be told, learning how to listen for key messages and deeper meaning. Skills in storytelling and better crafting quickly and organically emerges. I also help clients know the types of stories they need for different applications. That does not negate your work, it's just different and readers need to know that. My clients are just like yours – sweating their next presentation and wanting to do well. And we build repertoires together so they gain confidence and can excel. All of my clients want to know 'the structure of a good story' and I provide that to them -- at the right time for the work we do together. Yet for the last few years, I never even have to focus on structures. I've found that people already know how to tell great stories and my work is to simply remind them of that -- and coach them to excel in sharing their stories in personal, vulnerable, and powerful ways that connects people and moves people to action. And to be self-sufficient. But in the end, it's the ongoing practice of telling stories that for me creates great storytellers. Our end goals are the same. I'm certainly not an armchair academic pontificating. I come from the school of hard knocks with my storytelling experience in business for 25+ years. Working with stories is careful and dangerous work, not the next tool or trend or entertaining fluff as some people relate to it (not you). That being said, bravo for helping people in companies in the ways you do. My apologies if you thought I was discarding your work when in my own inept way I was trying to broaden my reader's knowledge. And likewise I challenge my other colleagues to expand their thinking. And I think you and I are aligned in all the ways that really count. LOL, I've created a lot of my own tools about story structures! Although I’ve abandoned most of them. But I do worry about folks (again, not you) who want to reduce storytelling to simple formulas when it is anything but – which is what I see and experience A LOT. And just to be totally honest, in our new book "Business Storytelling for Dummies' Lori and I offer lots of structures for people to play with depending on different needs and applications. And we had to focus on story elements for crafting stories. So they have their place. Yet our caveat is always to craft stories first, then check for story elements and structures to make sure pieces weren’t forgotten. We do it this way because our focus is still on building listening and oral telling skills. Open dialogue like this is really important. I agree with you that we need many voices in the story space. And those voices need to be willing to share with each other, and question each other. In the end we are both focused on the same things -- helping to make the world a better place. We just get there in different ways.
Michelle Nelson LeBow's comment, October 17, 2013 5:34 AM
Karen, I know very little about your story approach. I'm flattered you seem to think you know so much about mine. We've never even spoken!<br><br>I'd be pleased to have a real-time conversation with you about story ideology, philosophy, and approach. Until that happens, I believe, and I'm certain you'd agree, the professional and supportive course of action is to reserve the cautioning, worrying, questioning, and assuming. Looking forward to talking.
Karen Dietz's comment, October 17, 2013 11:26 AM
Then contact me Michelle. My information is here: http://www.juststoryit.com/contact.htm And BTW -- my job as a curator (and a professional in the field) is to support, caution, worry, question and assume. And for all of us to learn and teach and grow. I am not picking on you personally as I keep trying to explain. I shared with everyone in my comment above about how I work as a way for all of my readers to understand differences, not make you wrong as I keep saying.
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What’s the story behind why Yahoo hired Katie Couric?

What’s the story behind why Yahoo hired Katie Couric? | Personal Story is Brand | Scoop.it
Yahoo hired Katie Couric to drive revenue through story sharing.  CEO Marissa Mayer says, “At Yahoo, we are investing in bringing our users the absolute best story experiences available — and...
Michelle Nelson LeBow's insight:

How do you drive revenue through story experiences?

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Michelle LeBow

Michelle LeBow | Personal Story is Brand | Scoop.it

Retention of ideas increases to 63 percent when data is used with story.  Via http://www.youtube.com/watch?v=AL-PAzrpqUQ&feature=em-share_video_user

Michelle Nelson LeBow's insight:

Even though I'm a story person, I love this stat! 

 

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Lily Myers - "Shrinking Women" (CUPSI 2013)

Lily Myers, performing for Wesleyan University at the 2013 College Unions Poetry Slam Invitational. This poem was awarded Best Love Poem at the tournament. L...
Michelle Nelson LeBow's insight:

In this video, Lily shares her voice, experience, and perspective in her wonderfully worded poetry story.  What I like about her use of story is how she creates strong visual characters, uses language in striking ways, and provides a compelling example of how to use story to share connect and engage audience.

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Richard Branson Makes the Business Case for the Personal Story

Richard Branson Makes the Business Case for the Personal Story | Personal Story is Brand | Scoop.it
Richard Branson makes the business case for the personal story in his article, How I Hire: Focus On Personality Branson says, “It is not something that always comes out in interview – people ...
Michelle Nelson LeBow's insight:

The story portfolio is the business leader's personal weapon.  A portfolio of stories used in interviews, conversations, media interviews, presentations of the three most important types of stories.  Creation, value, and vision stories.

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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Personal Story is Brand | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

Via Omar Kattan, Jim Signorelli, Michelle Nelson LeBow
Michelle Nelson LeBow's insight:
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

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Jim Signorelli's curator insight, October 13, 2013 12:11 PM

The idea of co-creation is a big one.  Advertising needs to become less about one-sided rhetoric and more about involvement and identification.  Storytelling is the prescription.  

 

Jeff Domansky's curator insight, October 13, 2013 7:20 PM

More storytelling and less shouting would do marketing a world of good!

Michelle Nelson LeBow's curator insight, October 15, 2013 12:01 PM

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.