Excerpted from article on Search Engine Watch:
"My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.
Normally, posting duplicate content on your website is a bad idea. However, the following three strategies address the duplicate content issues and enhance your website’s user experience, RSS feeds, and email marketing.
***Benefits of Republishing Content on Your Website
- Show off your content to your loyal website visitors:
By posting your external publications on your own website, you're allowing WordPress, or any other CMS, to display the thumbnail, an excerpt, and an article link on your website providing easy access to your amazing content.
- Displayed in RSS feeds:
a) Accessible by RSS Readers;
b) Included in your email marketing.
*** 3 Strategies for Reposting on Your Website
Method 1: Reference with a summary:
Summarizing a publication is a great way to generate new content for your website while referencing the original publication.
Method 2: rel=canonical:
If you have multiple sites that you own or control and publish content that is useful to the users of each individual site, then this method is preferred. By including an rel=canonical tag in the head section of your page that links to the original source, you can control which property Google displays in the search results and obtains PageRank.
Method 3: 301 redirect:
If you're struggling to find time to summarize your publications and are worried about confusing the search engines with the rel=canonical tag method, you can simply repost your article and apply a 301 redirect."
Read full original article here:
Via Giuseppe Mauriello