In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.
I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling.
Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!
Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.
Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.
Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.
And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.
We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.
Anything Alan Weiss writes is full of gold nuggets.
Amazon.com: Life Balance: How to Convert Professional Success into Personal Happiness (Ultimate Consultant Series) eBook: Alan Weiss: Kindle Store (Life Balance: How to Convert Professional Success into Personal Happiness: A popular aphorism suggests...
Although the value of your offering is overwhelming, customers resist. Why? More important, how will you get past this irrational wall of resistance, and make the sale?
Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.
I also like the SlideShare piece that comes along with this, and the free downloadable guide.
Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum.
Your small business toolbox needs to be well equipped, if your business is to remain competitive, and survive and prosper further into the 21st century.
The tools you may have relied on in the past may still work for you, but in addition to these tools there now exist many key tools that if you have not already embrace them, you should now seriously consider doing so.
This good short article, lists seven components of a good small business toolbox that effectively deployed, will help you improve your business outcomes.
Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing contentthat is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once.