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Kathie Nelson's insight:
The world of online meetings is changing. Get the latest review of the top 7 tools here. Thanks, @Barbara Saunders Delete the scoop?
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This is a VERY interesting take on marketing. Distinguish your company by marketing your Why before the benefits of the product or service. Via Dotty Scott Delete the scoop?
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![Killing Time: How to Destroy Your Productivity [Infographic] | Personal Marketing Strategy | Scoop.it](/resources/img/white.gif)
From constantly being interrupted to switching tasks at random, here are steps to ensure that you are decreasing productivity and overall sales effectiveness. Via donhornsby, John van den Brink, Barbara Saunders Delete the scoop?
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In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.
I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling.
Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!
Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Strong Article and Infographic about citing sources Via Dennis T OConnor, michel verstrepen, John van den Brink, Barbara Saunders Delete the scoop?
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Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.
Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.
Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.
And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.
We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.
This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz 
Ken Morrison's comment,
September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken Delete the scoop?
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Anything Alan Weiss writes is full of gold nuggets. Via GNHWorldProject Delete the scoop?
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Although the value of your offering is overwhelming, customers resist. Why?
Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.
I also like the SlideShare piece that comes along with this, and the free downloadable guide.
Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!
PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Free B2B buyer persona development tool.
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum. Via Gregg Morris Delete the scoop?
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This Infographic is based on 21 Ways to Create Compelling Content When You Don't Have a Clue written by a guest blogger Danny Inny. This Infographic was put together by BlueGlass Infographic team Via John van den Brink, Barbara Saunders Delete the scoop?
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Your small business toolbox needs to be well equipped, if your business is to remain competitive, and survive and prosper further into the 21st century.
The tools you may have relied on in the past may still work for you, but in addition to these tools there now exist many key tools that if you have not already embrace them, you should now seriously consider doing so.
This good short article, lists seven components of a good small business toolbox that effectively deployed, will help you improve your business outcomes. Via Daniel Watson Delete the scoop?
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Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing contentthat is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once. Via Brian Yanish - MarketingHits.com, donhornsby Delete the scoop?
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If you are looking for a free or low-cost video-conferencing tool you may want to check this fresh new review of seven different technologies that you can use to video conference online.
The tools reviewed include:
- Cisco WebEX
- Citrix GoToMeeting
- Microsoft Lync
- Adobe Connect Pro
- Brother OmniJoin
- Google Hangouts
- Skype
Informative. Updated. 7/10
Full article: http://www.computerworld.com/s/article/9234680/7_low_cost_videoconferencing_services_Which_is_best_for_your_meeting_
When it comes to tools, Robin Good is one of the best sources of information.
Great tools for real-time online communication.