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Rescooped by Kathie Nelson from Surviving Social Chaos
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How to Use Visual Content to Drive More Traffic

How to Use Visual Content to Drive More Traffic | Personal  Marketing Strategy | Scoop.it
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.

Via donhornsby
Kathie Nelson's insight:

Great refresher for those who know and for those who don't...use as a guide to get the most out of your visual content creation! 

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donhornsby's curator insight, March 29, 2015 9:34 AM

(From the article): If you’re going to invest time and/or money in creating great visual content, always ensure you know:

What you want people to do with your content (like, comment, share or click through to your website)What awesome content you will provide (a content-rich blog post, free download, podcast show notes)What you want your audience to do at the destination (subscribe, download, purchase)

Once you have all of the details figured out, you can skyrocket your results by using visual marketing.

Rafael D Jesus Ferreras Castillo's comment, March 29, 2015 2:03 PM
Great Content, i share in my website
Marco Favero's curator insight, March 29, 2015 5:30 PM

aggiungi la tua intuizione ...

Rescooped by Kathie Nelson from Solo Pro World | 21st Century Business
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Videoconferencing Tools Compared: Seven Low-Cost Solutions

Videoconferencing Tools Compared: Seven Low-Cost Solutions | Personal  Marketing Strategy | Scoop.it

 

 


Via Robin Good, Barbara Saunders
Kathie Nelson's insight:

The world of online meetings is changing. Get the latest review of the top 7 tools here. Thanks, @Barbara Saunders

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Robin Good's curator insight, December 19, 2012 10:50 AM


If you are looking for a free or low-cost video-conferencing tool you may want to check this fresh new review of seven different technologies that you can use to video conference online.


The tools reviewed include:

- Cisco WebEX

- Citrix GoToMeeting
- Microsoft Lync

- Adobe Connect Pro

- Brother OmniJoin

- Google Hangouts
- Skype


Informative. Updated. 7/10


Full article: http://www.computerworld.com/s/article/9234680/7_low_cost_videoconferencing_services_Which_is_best_for_your_meeting_



Jim Lerman's curator insight, December 21, 2012 2:08 AM

When it comes to tools, Robin Good is one of the best sources of information.

LLatipi's curator insight, December 21, 2012 4:55 AM

Great tools for real-time online communication.

Rescooped by Kathie Nelson from Small Business Development Advice
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Are you Marketing your Why? | Your Online Marketing Answer

Are you Marketing your Why? | Your Online Marketing Answer | Personal  Marketing Strategy | Scoop.it
This is a VERY interesting take on marketing. Distinguish your company by marketing your Why before the benefits of the product or service.

Via Dotty Scott
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Rescooped by Kathie Nelson from Solo Pro World | 21st Century Business
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Killing Time: How to Destroy Your Productivity [Infographic]

Killing Time: How to Destroy Your Productivity [Infographic] | Personal  Marketing Strategy | Scoop.it
From constantly being interrupted to switching tasks at random, here are steps to ensure that you are decreasing productivity and overall sales effectiveness.

Via donhornsby, John van den Brink, Barbara Saunders
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Dominique Ara-Zwahlen's comment, May 25, 2013 5:30 AM
Ok I'll stop cleaning my desk before working...
Rescooped by Kathie Nelson from Just Story It! Biz Storytelling
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The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate

The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate | Personal  Marketing Strategy | Scoop.it

In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.

 

I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling. 

 

Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!

 

Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by Kathie Nelson from Solo Pro World | 21st Century Business
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Kate Hart: Citing Sources: A Quick and Graphic Guide

Kate Hart: Citing Sources: A Quick and Graphic Guide | Personal  Marketing Strategy | Scoop.it

Strong Article and Infographic about citing sources


Via Dennis T OConnor, michel verstrepen, John van den Brink, Barbara Saunders
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Rescooped by Kathie Nelson from Just Story It! Biz Storytelling
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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | Personal  Marketing Strategy | Scoop.it
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

 

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

 

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

 

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

 

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

 

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Personal Brand Storyteller's curator insight, April 15, 2013 4:53 PM

just testing

Rescooped by Kathie Nelson from Marketing Your Small Business
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14 Powerful Social-Media Sharing Strategies You Aren't Using

14 Powerful Social-Media Sharing Strategies You Aren't Using | Personal  Marketing Strategy | Scoop.it
Build a bigger and more engaged audience by working smarter, not harder.

Via Tia Ribary
Kathie Nelson's insight:

If you want people to share your social updates or insights here are some things to consider. Thanks for sharing @Tia Ribary

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Tia Ribary's curator insight, April 25, 2014 4:18 PM

I think my network will thank me for this. If I'm wrong, let me know! This article if full of information you can use right now to become a better social-media sharer. Read it, share it, use it!

Rescooped by Kathie Nelson from GNHWorldProject
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Amazon.com: Life Balance: How to Convert Professional Success into Personal Happiness (Ultimate Consultant Series) eBook: Alan Weiss: Kindle Store

Anything Alan Weiss writes is full of gold nuggets.  

Amazon.com: Life Balance: How to Convert Professional Success into Personal Happiness (Ultimate Consultant Series) eBook: Alan Weiss: Kindle Store (Life Balance: How to Convert Professional Success into Personal Happiness: A popular aphorism suggests...


Via GNHWorldProject
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Rescooped by Kathie Nelson from Just Story It! Biz Storytelling
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How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Personal  Marketing Strategy | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

 

 

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

 

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

 

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

 

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by Kathie Nelson from Story and Narrative
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More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | Personal  Marketing Strategy | Scoop.it

Free B2B buyer persona development tool. 

 

Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum.


Via Gregg Morris
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Rescooped by Kathie Nelson from Solo Pro World | 21st Century Business
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22 Ways to Create Compelling Content When You’re Stumped [INFOGRAPHIC]

22 Ways to Create Compelling Content When You’re Stumped [INFOGRAPHIC] | Personal  Marketing Strategy | Scoop.it

This Infographic is based on 21 Ways to Create Compelling Content When You Don't Have a Clue written by a guest blogger Danny Inny. This Infographic was put together by BlueGlass Infographic team


Via John van den Brink, Barbara Saunders
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Rescooped by Kathie Nelson from Business Improvement
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7 Big Ideas for Your Business Toolbox

7 Big Ideas for Your Business Toolbox | Personal  Marketing Strategy | Scoop.it

Your small business toolbox needs to be well equipped, if your business is to remain competitive, and survive and prosper further into the 21st century.

 

The tools you may have relied on in the past may still work for you, but in addition to these tools there now exist many key tools that if you have not already embrace them, you should now seriously consider doing so.

 

This good short article, lists seven components of a good small business toolbox that effectively deployed, will help you improve your business outcomes.


Via Daniel Watson
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Rescooped by Kathie Nelson from Surviving Social Chaos
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A Marketer’s Guide To Drip Campaigns (Infographic)

A Marketer’s Guide To Drip Campaigns (Infographic) | Personal  Marketing Strategy | Scoop.it

Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing contentthat is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once.


Via Brian Yanish - MarketingHits.com, donhornsby
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