Personal Injury Lawyer Santa Barbara
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Personal Injury Law Practice and Advertising - Lessons Learned

The advertising landscape has changed for everyone including lawyers. We are technicians who trust the advertising "experts" to guide us making the right advertising investment. As an old school kind of lawyer, I fell behind the internet curve and it hurt my business.

Andrade Law Offices's insight:

I have been a personal injury lawyer since 1987. I am an old school kind of guy and by this I mean that I still use a tape recorder (with tapes) to dictate my notes, I handwrite everything and until recently had never used a computer in my life.


Being an old school kind of guy, I stuck with old ways of doing business including how I advertised. I sunk hundreds of thousands of dollars into yellow pages ads which, for many years worked well for me. When my business started to decline, my first instinct was to buy more ads in more phone books but all that did was strap my overhead. Next, I blamed the economy, cut back my office staff and decided to wait it out.

 

The phone book advertisers were now pounding on my door with terms like “SEO”, “Google”, “Bing” and “Yahoo” promising me top "ranking" - whatever that meant and I fell for it. Counting on the fact that I had no idea about the internet or how to track if what they were selling me really worked, I trusted them to come through and once again invested a lot of money with no "ROI".

 

It wasn't until I befriended a woman who investigated my web presence that I realized that the supposed SEO campaigns would do me no good for several reasons:

 

The keywords on my website were not consistent with the business practice so we fired the webmaster and redesigned the website.My business had not been claimed on the three major search engines and the business information was incorrect. We are still working on getting this corrected.The business name, business hours, phone number and address was incorrect on hundreds of listings. One listing had my street address correct but had my practice in Chicago, Illinois.There were no links to my website on any of themNone of the profiles for these listings were correctI had no social media presenceYellow book actually created a YouTube video for my practice and used Euro as the currency in the video. I was completely unaware of this video until my new marketing director pointed it out.

 

I have opted to hire an internal marketing director to manage my “brand” and business “image”. Her job responsibility is to manage the marketing budget, the advertisers and to keep a handle on the ROI.  In the past two months I have seen our internet presence increase two fold in search results and in the number of clients we are signing up.  She provides quarterly ROI reports on the performance of our advertisers. She is retraining my staff to understand their responsibility for client conversion.

 

Not every law office can afford an in house marketing director but I would encourage any lawyer, setting up their own shop, to manage their advertising investments wisely and hold them accountable for “performance”.  Best of luck!

 

 

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Santa Barbara Attorneys Team Up To Deliver A Scalding $2.6M Victory for Baby Burned by Hot Coffee, Santa Barbara, CA

Santa Barbara Attorneys Team Up To Deliver A Scalding $2.6M Victory for Baby Burned by Hot Coffee, Santa Barbara, CA | Personal Injury Lawyer Santa Barbara | Scoop.it
Andrade Law Offices's insight:

4/3/2013 Kathleen Ledoux, Upstaged PR.

 

(January 2013)  Ten- month old "Baby M." suffered pain and scarring on her chest and neck from a hot coffee burn.

 

A confidentiality agreement precludes disclosure of the parties in this case. The incident occurred on July 3, 2010 at a popular national chain restaurant in Santa Barbara, California. After a cup of hot coffee was placed within reach of Baby M., she grabbed the cup, spilling the coffee onto her chest and neck causing severe burns.

 

Baby M.'s mother ran to the restaurant’s bathroom with Baby M., removed the coffee soaked clothing and saw Baby M.’s burned skin. The family rushed Baby M. to the emergency room at Cottage Hospital. The lawsuit alleged that a server negligently placed a cup of hot coffee within reach of Baby M. The insurance company for the restaurant contended that the parents were at fault for inattention to Baby M. and the environment. The server stated that he saw the parents place the coffee in front of the infant.

 

Throughout the hotly contested litigation, attorneys’ Steven Andrade (Andrade Law Offices) and Juan Huerta (Law Offices of Juan Huerta) wanted to ensure that the award would cover the needs of Baby M. for the rest of her life and fully compensate her parents for their emotional distress. Both attorneys and the family were delighted with the settlement of more than $2.6M. Baby M. will receive more than $1.8M over the course of her lifetime to ensure she receives proper medical care, counseling for her emotional well-being, and to finance her college education.

 

The position of Andrade Law Offices and the Law Office of Juan Huerta is that restaurants have a responsibility to properly train their employees with respect to safety practices when serving the public. The lawsuit uncovered several failure points in the company's training programs and policies relating to maintenance of coffee temperature records, point of sale records and preservation of video surveillance. As a result of this case, and to their credit, the restaurant implemented more stringent training programs and policies for all of their restaurants to ensure the safety of their customers.

 

Infants and young children are particularly vulnerable to severe burns from scalding liquid because they have thinner skin than adults resulting in deeper burns from the same exposure. Further, the same cup of spilled coffee will burn a much larger portion of a small child’s body than an adult’s body. Small children have less perception of danger and are unable to escape a burning situation on their own. According to Children Fire and Burn Prevention Programs, an estimated 65% of children ages 4 and under who are hospitalized for burns are treated for scald burns.

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