Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.
The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.
These marketers are confusing correlation with causality.
They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.
What comes next is a campaign designed solely to pull in new fans. Big mistake.
Think of it this way.
When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."
Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.
“How do I get my Facebook fans to participate more on our page?”
Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.
The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.
Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.
Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.
This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.
Robin Good: If you want to create valuable content online that meets and intercepts your specific user needs, here is a good set of strategies to follow.
In this guide, Rich Brooks shows three approaches that you can use to identify precisely what are the specific needs and issues of your audience that you should cover with your best content.
#1: Be the resource your customers really need
#2: Answer the unanswered questions
#3: Find the questions your customers are asking
From the original article: "If you want to attract and engage a loyal audience to your blog, you need to be continually creating content that is of interest to them, not necessarily of interest to you.
By researching your keywords, digging a little deeper and uncovering the questions your ideal customer is asking, you can build a blog that builds your business."
If it's been awhile since you looked at your privacy settings or googled yourself, AdjustYourPrivacy.com collects all the most important privacy settings for multiple services so you can opt out from everything you don't want—all from one page.
Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.
VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.
"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."
Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.
Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Excerpted from the original article:
"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.
We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.
From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."
Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.
Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.
To the point. Helpful for anyone marketing anything online. 8/10