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A Great Collection of Multimedia Storytelling Presentation Clips from KDMC

A Great Collection of Multimedia Storytelling Presentation Clips from KDMC | Personal information | Scoop.it



Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.


 


Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.


 


This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.


 


A treasure trove of good stuff. 8/10


 


Full collection: http://multimedia.journalism.berkeley.edu/presentations/cat/storytelling


 


P.S.: Check also Karen Dietz unique newsradar on Digital Storytelling right here: http://www.scoop.it/t/just-story-it


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Karen Dietz's comment, November 8, 2012 3:50 PM
Many thanks for the plug Robin! It's an honor. And the collection you scooped is a terrific resource. Glad you added it! Have an awesome upcoming weekend :)
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Rescooped by Pedro de Toledo Leite Júnior from Public speaking - Tips and tricks
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Top 35 Presentation Books: Expert Ratings

Top 35 Presentation Books: Expert Ratings | Personal information | Scoop.it
Summary of a survey of experts which includes a list of 35 top books on presentations, including content, delivery, and visual-focused books.

Via Eric Van Camp
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Eric Van Camp's curator insight, December 11, 2012 2:24 AM

a great list of books on presenting!

Shawn Neville's curator insight, December 11, 2012 10:55 AM

The blog,  sixminutes.dlugan.com, is a rich, concise resource for public speaking.

Rescooped by Pedro de Toledo Leite Júnior from Internet Marketing Strategy 2.0
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Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For

Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For | Personal information | Scoop.it

Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.

The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.




These marketers are confusing correlation with causality.




They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.




What comes next is a campaign designed solely to pull in new fans. Big mistake.




Think of it this way.




When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."


 


Short but right. Recommended reading. 8/10


 


Full article: http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/


 


 


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Facebook Engagement: 14 Areas To Work On To Engage More FB Fan Page Readers Before Spending To Promote Your Posts

Facebook Engagement: 14 Areas To Work On To Engage More FB Fan Page Readers Before Spending To Promote Your Posts | Personal information | Scoop.it



Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.


 


“How do I get my Facebook fans to participate more on our page?”


 


Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.


 


The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.


 


Useful read and reminder of what to look at. 7/10


 


Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660










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A Great Collection of Multimedia Storytelling Presentation Clips from KDMC

A Great Collection of Multimedia Storytelling Presentation Clips from KDMC | Personal information | Scoop.it



Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.


 


Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.


 


This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.


 


A treasure trove of good stuff. 8/10


 


Full collection: http://multimedia.journalism.berkeley.edu/presentations/cat/storytelling


 


P.S.: Check also Karen Dietz unique newsradar on Digital Storytelling right here: http://www.scoop.it/t/just-story-it


Via Robin Good
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Karen Dietz's comment, November 8, 2012 3:50 PM
Many thanks for the plug Robin! It's an honor. And the collection you scooped is a terrific resource. Glad you added it! Have an awesome upcoming weekend :)
Rescooped by Pedro de Toledo Leite Júnior from Internet Marketing Strategy 2.0
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Three Strategies To Pinpoint Your Specific Customer Needs

Three Strategies To Pinpoint Your Specific Customer Needs | Personal information | Scoop.it

Robin Good: If you want to create valuable content online that meets and intercepts your specific user needs, here is a good set of strategies to follow.


 


In this guide, Rich Brooks shows three approaches that you can use to identify precisely what are the specific needs and issues of your audience that you should cover with your best content.


 


#1: Be the resource your customers really need


 


#2: Answer the unanswered questions


 


#3: Find the questions your customers are asking


 


From the original article: "If you want to attract and engage a loyal audience to your blog, you need to be continually creating content that is of interest to them, not necessarily of interest to you.




By researching your keywords, digging a little deeper and uncovering the questions your ideal customer is asking, you can build a blog that builds your business."


 


This is


 


Good strategies. 8/10


 


Full article: http://www.socialmediaexaminer.com/blog-content/


 


 


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AdjustYourPrivacy Locks Down Your Entire Internet Life from One Page

AdjustYourPrivacy Locks Down Your Entire Internet Life from One Page | Personal information | Scoop.it

If it's been awhile since you looked at your privacy settings or googled yourself, AdjustYourPrivacy.com collects all the most important privacy settings for multiple services so you can opt out from everything you don't want—all from one page.


Via Barb Jemmott
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Visualize and Discover Top Keywords In Any Text with VocabGrabber

Visualize and Discover Top Keywords In Any Text with VocabGrabber | Personal information | Scoop.it



Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.

VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.


 


"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."


 


Not only.


 


Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.


 


Free to use.

Try it out now: http://www.visualthesaurus.com/vocabgrabber/


 


 


Via Robin Good
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Massimiliano Cammuso's comment, December 6, 2012 6:16 PM
wow sembra proprio una figata!
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Personal information | Scoop.it



Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.


 


Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.


 


Excerpted from the original article:


 


"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.


 


We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.


 


From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."


 


Click here to view the full version: http://bit.ly/PKdPkv


 


Thanks to Agostino Caniato for uncovering it. 


 


Via Agostino Caniato, Robin Good
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Trust and Reputation Online: Ten Tips To Establish Your Credibility On the Web

Trust and Reputation Online: Ten Tips To Establish Your Credibility On the Web | Personal information | Scoop.it

Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.


 


Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.


 


To the point. Helpful for anyone marketing anything online. 8/10


 


Full article: http://socialmediatoday.com/pammoore/987321/social-trust-factor-10-tips-establish-credibility


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