Robin Good: If you are interested in building your online reputation, increasing your credibility and trust, which, in my opinion, are the most critical factors to run any kind of online business, I suggest you check and question each and every point touched in this article and see how well you are doing.
Building your online reputation is less about logos and brands in the traditional sense and more about authority, reliability, consistency (walk your talk) and relatoshionship building and understanding one key essential thing: your reputation comes from how effective you are in truly helping and supporting the audience you have chosen.
To the point. Helpful for anyone marketing anything online. 8/10
Via Robin Good