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Personal trainer e danze di coppia
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Rescooped by Gerlando Piccionello from BIO DANZA
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UPCOMING: MOVEMENT + DANCE: Sweet! Biodanza ... - Free in DC

UPCOMING: MOVEMENT + DANCE: Sweet! Biodanza ... - Free in DC | Personal Dancer e Personal trainer | Scoop.it
Biodanza comes to DC, New Series begins this month! Donation based classes this FRI, Feb 1st and FRI, Feb 8th at the Church of the Holy City on 16th St near Q St from 6:30pm - 8:30pm, by donation, RSVP required ...

Via J. Arthur Vasconcelos
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Rescooped by Gerlando Piccionello from Public Relations & Social Media Insight
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Citizen Coke and the Sugar Cane | MediaPost

Citizen Coke and the Sugar Cane | MediaPost | Personal Dancer e Personal trainer | Scoop.it

For starters, it’s trying way too hard to have it every which way, and trots out too much corporate blather and jibber-jabber. All that lawyer-approved disingenuousness shuts my circuits down.

 

Most people watching would find it interesting to know that Coca-Cola owns over 600 brands, including teas, waters, sports drinks, health drinks, and the sweetener Truvia. I love the design of the tiny cans, and the big graphic calorie counts on the front labels of the sugared drinks. All good information. But you can’t have it both ways. Exactly how deeply concerned iscitizen Coca-Cola  about "playing an important role" in addressing obesity,  when clearly it is also using this very same message to lobby voraciously on behalf of  high-fructose-syrupy, supersized drinks (which Mayor Bloomberg of New York City is threatening to kill) and against higher soda taxes?

 

This will take “continued effort from all of us,” says the announcer, evenly. But speak for yourself, lady. It’s a bit presumptuous to ask your customers to exert any effort in your direction. 

 

The root causes of obesity are so complicated, with so many possible angles (never mind Coke’s role in that epidemic)...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2013 8:35 PM

Barbara Lipperent opens up a can of brown sugary platitudes and disingenuity. The misguided public affairs campaign by Coke gets worse the more scrutiny and more air time it gets. A PR fail by every measure.

Rescooped by Gerlando Piccionello from Duende Resources
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Everything happens in your head

English, Croatian, Italian and Polish subtitles (cc button). Satsang with Mooji, 26th July 2009 (session 1), London: "You wake up from the dream everyday. Bu...

Via Danza Duende
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Rescooped by Gerlando Piccionello from Lean Content Marketing
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6 Things The Smartest Brands Do To Win People Over

6 Things The Smartest Brands Do To Win People Over | Personal Dancer e Personal trainer | Scoop.it

What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content.  The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.
 



Via Ally Greer
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Angela Nibbs's curator insight, February 6, 2013 9:32 PM

"The best idea wins." Clair Byrd

Teresa Levy's curator insight, March 12, 2013 3:16 PM


I am sure but it does say how you discover the best strategies

Lexie Ruscheinski's curator insight, November 17, 2014 10:15 PM

I really enjoyed how they touched on stereotypes vs. demographics. What we think appeals to our audience could possibly be offensive or overdone. When I read this article it opened my eyes to the thin line between what demographic companies are targeting and what is actually the truth. For example, our society today believes all teenage girls are into Pumpkin Spice Lattes form Starbucks, when in reality there is a good portion of females who truly dislike anything to do with Pumpkin Spice. Other companies are lead to believe it is more widely received based on how it is advertised in their stores and social media when they make fun of "common white girls".