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Personal trainer e danze di coppia
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Rescooped by Gerlando Piccionello from BIO DANZA
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UPCOMING: MOVEMENT + DANCE: Sweet! Biodanza ... - Free in DC

UPCOMING: MOVEMENT + DANCE: Sweet! Biodanza ... - Free in DC | Personal Dancer e Personal trainer | Scoop.it
Biodanza comes to DC, New Series begins this month! Donation based classes this FRI, Feb 1st and FRI, Feb 8th at the Church of the Holy City on 16th St near Q St from 6:30pm - 8:30pm, by donation, RSVP required ...

Via J. Arthur Vasconcelos
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Scooped by Gerlando Piccionello
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4th Symposium of Biodanza, France [Home]

4th Symposium of Biodanza, France [Home] | Personal Dancer e Personal trainer | Scoop.it
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Rescooped by Gerlando Piccionello from Public Relations & Social Media Insight
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Citizen Coke and the Sugar Cane | MediaPost

Citizen Coke and the Sugar Cane | MediaPost | Personal Dancer e Personal trainer | Scoop.it

For starters, it’s trying way too hard to have it every which way, and trots out too much corporate blather and jibber-jabber. All that lawyer-approved disingenuousness shuts my circuits down.

 

Most people watching would find it interesting to know that Coca-Cola owns over 600 brands, including teas, waters, sports drinks, health drinks, and the sweetener Truvia. I love the design of the tiny cans, and the big graphic calorie counts on the front labels of the sugared drinks. All good information. But you can’t have it both ways. Exactly how deeply concerned iscitizen Coca-Cola  about "playing an important role" in addressing obesity,  when clearly it is also using this very same message to lobby voraciously on behalf of  high-fructose-syrupy, supersized drinks (which Mayor Bloomberg of New York City is threatening to kill) and against higher soda taxes?

 

This will take “continued effort from all of us,” says the announcer, evenly. But speak for yourself, lady. It’s a bit presumptuous to ask your customers to exert any effort in your direction. 

 

The root causes of obesity are so complicated, with so many possible angles (never mind Coke’s role in that epidemic)...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2013 5:35 PM

Barbara Lipperent opens up a can of brown sugary platitudes and disingenuity. The misguided public affairs campaign by Coke gets worse the more scrutiny and more air time it gets. A PR fail by every measure.

Rescooped by Gerlando Piccionello from Duende Resources
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Everything happens in your head

English, Croatian, Italian and Polish subtitles (cc button). Satsang with Mooji, 26th July 2009 (session 1), London: "You wake up from the dream everyday. Bu...

Via Danza Duende
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Rescooped by Gerlando Piccionello from Lean Content
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6 Things The Smartest Brands Do To Win People Over

6 Things The Smartest Brands Do To Win People Over | Personal Dancer e Personal trainer | Scoop.it

What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content.  The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.
 



Via Ally Greer
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Ally Greer's curator insight, February 6, 2013 6:03 PM

By investigating two very different cases of content creation around a brand, Clair Byrd proves that promoting the most expensive, over-the-top content isn't always the right answer.


The "best idea" is the one that has the biggest impact and sends the right message; not the one filled with the most gimmicks and the biggest budget. 


Clair provides 6 insightful tips on how to make sure that your content is doing what it's supposed to be doing - you'd be surprised how much time and money you could save by simply focusing on the right things.

Angela Nibbs's curator insight, February 6, 2013 6:32 PM

"The best idea wins." Clair Byrd

Teresa Levy's curator insight, March 12, 2013 12:16 PM


I am sure but it does say how you discover the best strategies