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Rescooped by Sharda kumari from SEO SEM SMO
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How Social Media Has Changed SEO

How Social Media Has Changed SEO | Personal | Scoop.it
How Social Media Has Changed SEO
As an SEO Expert, I notice my attention shifting onto social media more and more each year.

Via Thomas Faltin, Arth iSoft
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Rescooped by Sharda kumari from SEO and Social Media Marketing
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Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | Personal | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


Via Antonino Militello
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Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.

Rescooped by Sharda kumari from Social Search & SEO
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7 Simple #Video #SEO Tips To Reach Your Target Audience

7 Simple #Video #SEO Tips To Reach Your Target Audience | Personal | Scoop.it
7 Simple Video SEO Tips To Reach Your Target Audience ReelSEO Online Video News Our Grovo Expert Series with Tom Critchlow, an expert in high-level technical SEO strategies and creative outreach campaigns, overviews everything you need to know to...

Via Josepf J Haslam
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Rescooped by Sharda kumari from Local SEO for local businesses
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REVIEWS - How to Get More Positive Customer Reviews, Using Get Five Stars

REVIEWS - How to Get More Positive Customer Reviews, Using Get Five Stars | Personal | Scoop.it
Get Five Stars is a product that can show you how to get positive customer reviews, and increase sales and manage your company reputation online.

Via Peg Corwin
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Peg Corwin's curator insight, October 21, 2013 11:05 AM

The Get Five Stars tool was developed by Mike Blumenthal, among others, and one of the leading experts in local search. 


It is designed for "B2C businesses with large customer bases as well as service businesses, especially professional service businesses." 


This tool can help 

  • "request testimonials and reviews from legitimate customers;
  • identify which customers are less than happy or giving negative reviews, so you can attempt to turn them back to positive;
  • encourage customers to share their positive reviews online at major review sites;
  • place reviews and testimonials on your own website in a Google-friendly way, leading to greater visibility in search; and
  • monitor new reviews on public review sites as an ongoing reputation management process, so you can stay informed and be proactive."

Click to see screenshots and learn more.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Sharda kumari from SEO 101 for Marketers
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TRENDS - The Future of SEO and What it Means for Inbound Marketing [SlideShare]

TRENDS - The Future of SEO and What it Means for Inbound Marketing [SlideShare] | Personal | Scoop.it
Learn what the future holds for SEO and how its future will affect inbound marketing.

Via Peg Corwin
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Peg Corwin's curator insight, October 23, 2013 9:15 AM

How ONLINE SEARCH will change:


- "Mobile Search Will Continue to Rise
- Social Will Become More Central to Authority
- Search Engines Will Get Better at Understanding Intent
- Search Engines Will Get Better At Understanding Context"


Quote: "...going forward, personalization and optimization should be considered in the same breath. As users start to see more and more of their world adapt to their history and interests, their expectations of companies will follow."

If you like this scoop, please consider a thumbs up or share.

Rescooped by Sharda kumari from Public Relations & Social Media Insight
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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Personal | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

 

What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


Via Jeff Domansky
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Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

Rescooped by Sharda kumari from SEO Tips, Advice, Help
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6 Major Google Changes Reveal the Future of SEO

6 Major Google Changes Reveal the Future of SEO | Personal | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

Via Bonnie Burns
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Bonnie Burns's curator insight, October 21, 2013 11:28 AM

In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.

Rescooped by Sharda kumari from Real SEO
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Are You Wasting Time Worrying About SEO Keywords?

Are You Wasting Time Worrying About SEO Keywords? | Personal | Scoop.it
If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you're doing it wrong.

 

Ahead of the Curve

This was written back in April of 2013, but seems especially relevant now. With the launch of Google's Hummingbird algorithm, many search marketers are just now discovering that natural language searches are where it's at.  A few smarter SEO providers already got it...

 

Read it here: http://kercommunications.com/seo/wasting-time-worrying-about-keywords/


Via Nick
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Rescooped by Sharda kumari from Content Strategy |Brand Development |Organic SEO
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Level Headed Marketing with Debra Mastaler – Post-Penguin Linking

Level Headed Marketing with Debra Mastaler – Post-Penguin Linking | Personal | Scoop.it
Find out what you need to know about organic and natural link building from an expert and pioneer, Debra Mastaler.

Via Level343
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Level343's curator insight, October 22, 2013 2:32 PM

On a personal note, having met Debra and having had the pleasure of giving her a tour of my foggy city, it was apparent her reputation is well deserved. She’s warm, intelligent and extremely knowledgeable about building relationships.  If you ever have the pleasure of meeting her at a conference or a speaking engagement, be sure to say hello – you’ll agree her sage advice and creative approach is refreshing. And now, without further ado, please sit back and enjoy the conversation.

Rescooped by Sharda kumari from Content Strategy |Brand Development |Organic SEO
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Why Clients Don't Trust SEO - How to Overcome SEO's Bad Reputation

Why Clients Don't Trust SEO - How to Overcome SEO's Bad Reputation | Personal | Scoop.it
As an industry, SEO has a tarnished reputation. Learn why, and how you can help your customers understand the importance of SEO.

Via Level343
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Level343's curator insight, October 23, 2013 3:41 PM

The Cause of SEO’s Woes


Perhaps the answer to SEO’s woes is partially reflected in the industry name itself: search engine optimization. It sounds like jargon, and to most people it is. The name is even less understandable as its more commonly known acronym. Look a little deeper, and you’ll see word usage that is difficult to understand. Dig into your proposals and reports, and think back to how many of your clients have asked, “Thanks for the report, but what does this mean?” SEO is an industry blurred and distorted to the rest of the world because of its somewhat technical nature and its incredibly technical vocabulary

Roberto Ascani's curator insight, October 24, 2013 9:10 AM

Perchè iclienti non conoscono la SEO?

Rescooped by Sharda kumari from Social Search & SEO
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17 LinkedIn Profile Must-Haves #Infographic via @NealSchaffer

17 LinkedIn Profile Must-Haves #Infographic via @NealSchaffer | Personal | Scoop.it
This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio.

Via Josepf J Haslam
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