The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.
Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.
7 Simple Video SEO Tips To Reach Your Target Audience ReelSEO Online Video News Our Grovo Expert Series with Tom Critchlow, an expert in high-level technical SEO strategies and creative outreach campaigns, overviews everything you need to know to...
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.
If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you're doing it wrong.
Ahead of the Curve
This was written back in April of 2013, but seems especially relevant now. With the launch of Google's Hummingbird algorithm, many search marketers are just now discovering that natural language searches are where it's at. A few smarter SEO providers already got it...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.