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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Personal Branding & Leadership Coaching | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
Stefano Principato's insight:

My approach is based on narrative techniques. I begin by working with clients to write a story based on this template:

Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. .Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … .

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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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Personal Brand Plan Model

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.
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Dian J Harrison, MSW, MPA's curator insight, September 12, 2014 3:52 PM

Students should start thinking about this while they are still in school!

Maristela Câmara's curator insight, January 29, 3:39 PM

Excelente!! Personal branding 2.0 by Stefano! 

SENAME Interactive's curator insight, April 17, 7:40 PM

An excellent plan if you are looking to start mapping out your personal brand strategy

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Tell Me What You Do: How Storytelling Makes You a Better Designer

As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and va…
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Top 10 Core Beliefs For Career Coaching

Top 10 Core Beliefs For Career Coaching | Personal Branding & Leadership Coaching | Scoop.it
Therefore, I would like to share with you my top 10 core beliefs for career coaching that I believe can help you to continue to stay motivated and push forward.
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Create A Stand-Out Landing Page for Your Personal Brand

Create A Stand-Out Landing Page for Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
Getting your website noticed is essential when it comes to building a personal brand. A clear and attractive message must be in place in order to capture your visitors’ attention right away. If you…
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10 steps to write the perfect elevator pitch

10 steps to write the perfect elevator pitch | Personal Branding & Leadership Coaching | Scoop.it
Having an elevator pitch ready is very critical not only for entrepreneurs but also for those looking to take the next step in their career. You never know
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How To Be A Better Leader At Work – Manager Skills

Here are 7 out of 12 tips on how to be a better leader at work. For 5 more tips of this type, click the link: http://vkool.com/how-to-be-a-better-leader/. 1. L…
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The Age of Authentic Personal Branding

The Age of Authentic Personal Branding | Personal Branding & Leadership Coaching | Scoop.it
When a superstar can shock the world without doing something scandalous it’s time to take notice. You may remember the 2015 Oscar Awards when Lady Gaga stole the show with an incredible t…
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How to Use LinkedIn Publisher Statistics to Refine Your Marketing

How to Use LinkedIn Publisher Statistics to Refine Your Marketing | Personal Branding & Leadership Coaching | Scoop.it
Do you use LinkedIn Publisher? In this article, you'll learn how to access LinkedIn Publisher statistics and how to use them strategically.
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How to Create LinkedIn Background Image

How to Create LinkedIn Background Image | Personal Branding & Leadership Coaching | Scoop.it
This is the single BEST way to add instant branding, credibility and trust to your LinkedIn profile ... and all of it BEFORE people even read a word of text!
Stefano Principato's insight:

Some things to think about when you create your background image:

  • WHO you serve (target audience)
  • WHAT you provide (product or service)
  • WHAT makes you different (credibility/authority/approach/etc.)
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The Perfect Elevator Pitch #infographic

The Perfect Elevator Pitch #infographic | Personal Branding & Leadership Coaching | Scoop.it
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.
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2DiFore Marketing Solutions's curator insight, June 30, 8:26 AM

Tell me about your company?

What do you do there?

How can help you with referrals?


Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...

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Brandhome speaks at Cannes Lions 2015 on Social Storytelling

Brandhome’s executive strategic director Erik Saelens teaches (while having fun) “Social Storytelling for Triple-A brands” at Cannes Lions 2015. Triple-A bran…
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11 Ways to Optimize Your LinkedIn Profile for More Exposure

11 Ways to Optimize Your LinkedIn Profile for More Exposure | Personal Branding & Leadership Coaching | Scoop.it
Are you getting the most out of your LinkedIn profile? In this article you'll discover 11 tips you might not be using on your LinkedIn profile, but should.
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Brand Personality - Introduction to Branding

In this lecture, student will study about brand personality which the consumer can relate and an effective brand will increase its brand equity by having a con…
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How to Thrive: A Redefinition of Success

As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner off…
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Guy Kawasaki's 60 Second Start Up Series: Make a Mantra

Learn why and how to make a mantra. These are my tips for success! More about The Art of the Start 2.0 here: http://guykawasaki.com/books/the-art-of-the-start/…;
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Why Writing Headlines is Worth 90% of Your Time

Why Writing Headlines is Worth 90% of Your Time | Personal Branding & Leadership Coaching | Scoop.it
Your headline is the most important part of your sales copy, whether you’re writing copy for direct-mail postcards, emails, or website landing pages. In fact, some copywriters report at least half…
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Content Strategy of Thought Leadership

The Content Strategy of Thought Leadership IABC World Conference 2015 Stacey King Gordon @staceykgordon
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Embrace Who YOU Are And Be Your Best Self!

Embrace Who YOU Are And Be Your Best Self! | Personal Branding & Leadership Coaching | Scoop.it
    The path to uncovering your purpose can be a trying one, especially for a.Read more
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How to Use Twitter for Recruiting #infographic

How to Use Twitter for Recruiting #infographic | Personal Branding & Leadership Coaching | Scoop.it
Twitter is a fantastic place to keep up with your favorite celebrities, websites, and trends. However, Twitter is also a great place for recruiters to find potential employees and clients. Whether you’re looking to find a candidate for a medical position or marketing job, Twitter can be a huge resource. akkencloud has created an infographic entitled "How to Use Twitter for Recruiting", giving you some fantastic tips on harnessing the employment power of the little blue bird.
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The Power Of Brand Storytelling [Infographic]

The Power Of Brand Storytelling [Infographic] | Personal Branding & Leadership Coaching | Scoop.it
Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection…
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ignis medios & comunicación's curator insight, July 1, 9:52 AM

#storytelling #contarhistorias #lasmarcasyel humor el contenido que prefieren desde los más jóvenes a los más grandes. #contarlahistoriadepersonascomunes

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How to write the best LinkedIn headline (and why it matters)

How to write the best LinkedIn headline (and why it matters) | Personal Branding & Leadership Coaching | Scoop.it
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SENAME Interactive's curator insight, June 29, 6:26 AM

LinkedIn is the best platform for professionals to build a brand for themselves. Nice tips to write a catchy headline. 

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The Secret To Employee Motivation

Employee motivation isn’t very hard to get right, but, unfortunately, many companies are still stuck in the past. What truly motivates employees is the opport…
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How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions

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How Brands Are Using Social Video

How Brands Are Using Social Video | Personal Branding & Leadership Coaching | Scoop.it
  Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content the…
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11 Tips To Improve Your Communication Skills

11 Tips To Improve Your Communication Skills | Personal Branding & Leadership Coaching | Scoop.it
The most effective speakers, presenters and leaders are those who know how to communicate with their audience. Some great examples include Conan O’Brien, Steve Jobs and marketing guru Gary Vaynerch…
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