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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Personal Branding & Leadership Coaching | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
Stefano Principato's insight:

My approach is based on narrative techniques. I begin by working with clients to write a story based on this template:

Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. .Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … .

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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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Personal Brand Plan Model

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.
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Dian J Harrison, MSW, MPA's curator insight, September 12, 2014 3:52 PM

Developing you own personal marketing plan!

Dian J Harrison, MSW, MPA's curator insight, September 12, 2014 3:52 PM

Students should start thinking about this while they are still in school!

Maristela Câmara's curator insight, January 29, 3:39 PM

Excelente!! Personal branding 2.0 by Stefano! 

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Leadership Styles: Transactional and Transformational

Leadership Styles: Transactional and Transformational | Personal Branding & Leadership Coaching | Scoop.it
The tension between transactional and transformational approaches represents one of the biggest theoretical divides in the world of leadership and management. Let’s take a look at the key featu…
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9 Tools for Small Business Reputation Management and Brand Monitoring

9 Tools for Small Business Reputation Management and Brand Monitoring | Personal Branding & Leadership Coaching | Scoop.it
For many small businesses, dealing with an online presence can be a bit daunting. It can take a lot of time to maintain a website and a presence on various social media platforms. Many small business…
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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Personal Branding & Leadership Coaching | Scoop.it
When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks. It used to be OK…
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How to Be a Storyteller

How to Be a Storyteller | Personal Branding & Leadership Coaching | Scoop.it
Good stories are how we convince preoccupied consumers we're worth their time. These five steps will get you started with storytelling.
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The Right Brand Personality

Courtesy of Millward Brown In last week’s discussion on hacking brand strategy, I included the image above and briefly talked about brand personality. Today, I’d like to expand on the notion of b…
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“Delivering You Value Proposition” Is Not A Step In Your Sales Process!

“Delivering You Value Proposition” Is Not A Step In Your Sales Process! | Personal Branding & Leadership Coaching | Scoop.it
Before going further in this article, stop for a moment and look at the steps and activities in your sales process. At some point is there something similar to, “Deliver value proposition to custom…
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The Buzz Bin by PadillaCRT

The Buzz Bin by PadillaCRT | Personal Branding & Leadership Coaching | Scoop.it
Earlier this week, I had the pleasure of attending a Women’s Health Leadership TRUST panel where the topic was modern ...
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Powerful Free Traffic Methods For Your Personal Brand

Powerful Free Traffic Methods For Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
A paid traffic generation strategy for your website should come after your brand has tapped into the use of free methods. The recent changes on Google doesn’t mean that these are not still availabl…
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Taking Charge of Your Brain

Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. With increased self…
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20 Ways to Optimize Your Unique Value Proposition and Lift Website Sales Today

20 Ways to Optimize Your Unique Value Proposition and Lift Website Sales Today | Personal Branding & Leadership Coaching | Scoop.it
What if I told you there is an element on every website that is crucial for increasing sales and conversion rates, but is often neglected by online marketers and online business owners? It’s yo…
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4 Tips For Building Your Personal Brand

4 Tips For Building Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
When entering into the professional market, your personal brand is everything. It showcases your credibility, your experiences, and what you have to offer. You may already be familiar with the founda…
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7 Tips to Get the Most From Your Business Mentor

7 Tips to Get the Most From Your Business Mentor | Personal Branding & Leadership Coaching | Scoop.it
Small-business mentors can be a key to success for new entrepreneurs, but if you don't have the right mindset when working with one, you may not reap the benefits.
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Elements of a Successful Creative Pitch #infographic

Elements of a Successful Creative Pitch #infographic | Personal Branding & Leadership Coaching | Scoop.it
If you’re working toward your Master’s Degree in Communications, then you understand the incredible value of a well thought-out creative pitch. This “shootout” is your first (and often only) chance to convince a potential client of your ability to promote their product successfully and therefore win their business. There are certain elements of your pitch – setting the stage, formatting well – that, when used correctly, can increase your likelihood of success. In the below infographic, learn the
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6 Social Media Monitoring Tools to Track Your Brand |

6 Social Media Monitoring Tools to Track Your Brand | | Personal Branding & Leadership Coaching | Scoop.it
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
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You Are What You Tweet: Crafting Your Personal Brand

You Are What You Tweet: Crafting Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
Today, more so than ever, your reputation undoubtedly precedes you. With a few swift clicks of the keyboard, people may learn just enough about you to form a first impression. In a world where compan…
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How to Optimize Your LinkedIn Business Page

How to Optimize Your LinkedIn Business Page | Personal Branding & Leadership Coaching | Scoop.it
LinkedIn isn’t just for your personal network; this powerful professional network can be leveraged to boost your business as well. A strong professional brand will provide you with numerous resourc…
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The Evolution Of Recruiters: The Nature Of Hiring Has Changed

The Evolution Of Recruiters: The Nature Of Hiring Has Changed | Personal Branding & Leadership Coaching | Scoop.it
Part 1 of 2 The seller’s market If we consider the catbird seat that today’s candidates occupy, it’s fair to say we’re in the midst of a seller’s market. Sure, it’s a term generally reser…
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Taglines Need to Be All They Can Be

Taglines Need to Be All They Can Be | Personal Branding & Leadership Coaching | Scoop.it
It is ironic that a short bit of writing used to concisely convey an idea is called different names. These branding and advertising devices go by slogan, catchphrase, motto or tagline. For the sake o…
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The Game of Life: Your Journey to the Boardroom #infographic

The Game of Life: Your Journey to the Boardroom #infographic | Personal Branding & Leadership Coaching | Scoop.it
Although you can still obtain managerial positions without a college education, it is much more difficult. Earning a college degree will help you to have the best chances of getting the job you want. On top of a college education, most high-level executives gain several years of work experience in lower-level managerial positions. Along with work experience, it’s important to outdo your peers by dressing a notch above your peers, becoming an expert in your niche, putting in overtime, networking,
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Creativity: It's what's missing from career development

Creativity: It's what's missing from career development | Personal Branding & Leadership Coaching | Scoop.it

A significant investment is made each year on studies, training, portals and programs related to career development; yet, the return on this investment con

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8 Steps to a Learning Strategy That Wins

8 Steps to a Learning Strategy That Wins | Personal Branding & Leadership Coaching | Scoop.it
“It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.” ~ Roger von Oech Mr. von Oech, founder of Creative Think a…
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Throw Away Your Value Proposition, It’s Meaningless!

Throw Away Your Value Proposition, It’s Meaningless! | Personal Branding & Leadership Coaching | Scoop.it
Hold onto your outbursts of, “Dave, you’ve lost it!” Also, recognize that I may be playing a few word games–but with a purpose. I’ve become distressed with the state of thinking about “Va…
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3 Steps To Branding Yourself For Career Success

3 Steps To Branding Yourself For Career Success | Personal Branding & Leadership Coaching | Scoop.it
Need some help branding yourself for career success? Check out this step-by-step guide and make your professional brand one to remember!
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7 Ways to Manage Your Reputation Online

7 Ways to Manage Your Reputation Online | Personal Branding & Leadership Coaching | Scoop.it
The online world is a very massive world with thousands of people engaged each and every single day. As such, the internet can either be a place to gain success or a place to have yourself, your care…
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Increase Content Marketing Visibility With PR

Increase Content Marketing Visibility With PR | Personal Branding & Leadership Coaching | Scoop.it
Boost content marketing visibility beyond owned and social media. Integrate content marketing and PR efforts to increase your content marketing placement.
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