Personal Branding & Leadership Coaching
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Personal Branding & Leadership Coaching | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
Stefano Principato's insight:

My approach is based on narrative techniques. I begin by working with clients to write a story based on this template:

Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. .Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … .

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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Dr. Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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Personal Brand Plan Model

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.
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Sisy Orobitg's curator insight, July 26, 2015 1:25 PM

Personal branding is not just for C Level Executives.  What does your personal branding say about you?


Working to establish my own personal branding!

Anuj Saxena's curator insight, September 4, 2016 10:33 AM
Personal branding lesson form Steprincipato for soloprenures.
Bill Hillestad's curator insight, May 11, 4:13 PM

I personally find that most people need a very simplistic personal branding plan that requires are an absolute minimum of initiative, time and follow through but I love this infographic for the bigger picture or long term objectives.

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How to Stop Beating Yourself Up About Your Mistakes

How to Stop Beating Yourself Up About Your Mistakes | Personal Branding & Leadership Coaching | Scoop.it
Are you stuck in an endless cycle of self-flagellation? The bad news is that catastrophizing is bad for us. The good news is that we can stop it in its tracks.
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Leadership Develops When You Escape Your Comfort Zone

Leadership Develops When You Escape Your Comfort Zone | Personal Branding & Leadership Coaching | Scoop.it
Successful leaders know that they must get out of their comfort zone to succeed. These leaders have spent a lot of time outside their comfort zone.

Via Ariana Amorim
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Michel Charvolin's curator insight, September 20, 9:36 PM
Get a better deal for your international money exchange: http://worldtransferonline.blogspot.com/
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The Real Value In Brand Vision, Mission And Values 

The Real Value In Brand Vision, Mission And Values  | Personal Branding & Leadership Coaching | Scoop.it
If you want your vision, mission and values to be more than brand paperwork, they need to be customer focused and they need to be hyper-aware competitively.
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These 7 Buddhist Monk Habits Can Change Your Life Forever

These 7 Buddhist Monk Habits Can Change Your Life Forever | Personal Branding & Leadership Coaching | Scoop.it
What’s the secret to inner peace and contentment?

The answer to that question is very difficult to find.

So what do Buddhist monks do, since they have a reputation for these highly sought after states of being?

Do they know something we don’t?

Actually, yes they do.

For more than two
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Get Your Personal Brand’s Message Out With Podcasting 

Get Your Personal Brand’s Message Out With Podcasting  | Personal Branding & Leadership Coaching | Scoop.it
In order to establish your brand as a trusted leader in your industry you need to present valuable content. Hosting a podcast in your target market ca
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10 Happiness Practices From Around the World

10 Happiness Practices From Around the World | Personal Branding & Leadership Coaching | Scoop.it

Life isn’t easy, but over thousands of years of human civilization, people across the world have developed philosophies and strategies to cope with the stressful times and to navigate the trials of daily life.

Although most countries can boast a big name philosopher or literary figure to turn to when a bit of life wisdom is needed, some of the most intuitive and effective daily happiness ritualshave emerged from the culture and the people themselves.

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Native Americans Reveal 22 Rules of Life That Will Speak To Your Soul

Native Americans Reveal 22 Rules of Life That Will Speak To Your Soul | Personal Branding & Leadership Coaching | Scoop.it
There are a lot many things that the world can learn from the Native Americans especially in these trying times when the world is facing hate, terrorism, hunger and corruption.

Imagine if these peaceful tribes we’re never raided and their land and lives never taken. The history of our world would
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How Many Different Human Emotions Are There?

How Many Different Human Emotions Are There? | Personal Branding & Leadership Coaching | Scoop.it
Psychology once assumed that most human emotions fall within the universal categories of happiness, sadness, anger, surprise, fear, and disgust. But a new study from Greater Good Science Center faculty director Dacher Keltner suggests that there are at least 27 distinct emotions—and they are intimately connected with each other.

Using novel statistical models to analyze the responses of more than 800 men and women to over 2,000 emotionally evocative video clips, Keltner and his colleagues at UC Berkeley created a multidimensional, interactive map to show how feelings like envy, joy, pride, and sadness relate to each other.

“We found that 27 distinct dimensions, not six, were necessary to account for the way hundreds of people reliably reported feeling in response to each video,” said study senior author Keltner, whose findings recently appeared in Proceedings of the National Academy of Sciences.

Via Edwin Rutsch
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Six Myths about Success That Can Hold You Back

Six Myths about Success That Can Hold You Back | Personal Branding & Leadership Coaching | Scoop.it
According to a new book, many of the things we learn about how to be successful are wrong.
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5 Things You Can Do To Increase Your Happiness

5 Things You Can Do To Increase Your Happiness | Personal Branding & Leadership Coaching | Scoop.it
When it comes to your business and being an effective entrepreneur, it’s important to remember the importance of your mental health. Taking care of your mental health is just as vital to your busin…
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Self Love – 5 Simple Ways to Love Yourself More

Self Love – 5 Simple Ways to Love Yourself More | Personal Branding & Leadership Coaching | Scoop.it
Growing up, I was always told to love my family and friends and how important this was because of how short life was. I did this for years but always felt empty
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5 Keys to Leveling Up Your Career

5 Keys to Leveling Up Your Career | Personal Branding & Leadership Coaching | Scoop.it
Prosperity and growth rarely happen without a plan.
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Great Examples of How Members are Using LinkedIn Video

Great Examples of How Members are Using LinkedIn Video | Personal Branding & Leadership Coaching | Scoop.it
Since launching LinkedIn Video this summer, we’ve been wowed by the creative and useful videos that we’re seeing all of you sharing — from rocket launches and VR showcases to Hollywood illustrations and video resumes — the world of work is diverse and fascinating. Here are a few videos that caught our eye:
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7 Ways to Truly Say You're Sorry

7 Ways to Truly Say You're Sorry | Personal Branding & Leadership Coaching | Scoop.it
Having trouble with apologies? You're not alone.
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The Art Of Self-Motivation

The Art Of Self-Motivation | Personal Branding & Leadership Coaching | Scoop.it
Our levels of motivation are often unpredictable. It’s not that easy to remain motivated all the time – many situations can discourage us along the way.
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How to Build Your Resilience

How to Build Your Resilience | Personal Branding & Leadership Coaching | Scoop.it
Importantly, resilience is an acquired skill, which means whether you sink or swim is actually dependent on a skill that can be taught and learned over time.
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Tom Wojick's curator insight, September 21, 11:06 AM

In today's world resiliency should be a  competency that and taught from pre-school and throughout life.

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Cultivating Empathy

Cultivating Empathy | Personal Branding & Leadership Coaching | Scoop.it

As many people know, empathy and sympathy are not the same thing. Empathizing with another is more about the ability to place yourself in their shoes and share the feelings they are experiencing. Oftentimes there is a stunning lack of empathy in our species despite the notion that many have that empathy is a purely human emotion. At the same time, under the right circumstances, we can see extraordinary acts of kindness,generosity, compassion, and cooperation that stem directly or indirectly from feeling empathetic. Before exploring why such contradictions in our own behavior as a species might exist, let's explore whether or not empathy is exclusive to humans. 

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Why Happiness at Work is a Worthwhile Challenge

Why Happiness at Work is a Worthwhile Challenge | Personal Branding & Leadership Coaching | Scoop.it
Is happiness at work really a myth or can it really be achieved? Is happiness at work overrated or should entrepreneurs and business leaders be paying more attention to it? Many companies today spend…
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How To Create Success Despite the Hardships of Life

How To Create Success Despite the Hardships of Life | Personal Branding & Leadership Coaching | Scoop.it
Despite my best intentions, major hardships threatened to end any possibility for my success. So how did I turn things around?
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A Quick Guide To Personal Branding For Authors On Twitter

A Quick Guide To Personal Branding For Authors On Twitter | Personal Branding & Leadership Coaching | Scoop.it
As an author, you probably never considered yourself as “brand”! and you may be stuck within the 140 characters of Twitter right now. We’re here to pull you out of this dilemma with our super-duper
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Leadership Styles: Which Type of Leader Are You?

Leadership Styles: Discover the transactional and transformational leadership styles. Video explores the differences in the two leadership styles. Which on

Via Dr. Susan Bainbridge
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Your Brand Story: The Secret Weapon in the War for Talent

Your Brand Story: The Secret Weapon in the War for Talent | Personal Branding & Leadership Coaching | Scoop.it
How well is your organization attracting and keeping top talent? If you’ve been trying to build your staff as a recruiter, hiring manager, business owner, or in an HR leadership position, you’ve…
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How to Build Self-Control

How to Build Self-Control | Personal Branding & Leadership Coaching | Scoop.it
If you’re struggling with self-control, don’t spend your energy pretending you’re not struggling. 
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The 5 Best Ways to Motivate Yourself

The 5 Best Ways to Motivate Yourself | Personal Branding & Leadership Coaching | Scoop.it
What’s your favorite motivational technique?
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10 Marketing Hacks You Can Steal from Apple [infographic]

10 Marketing Hacks You Can Steal from Apple [infographic] | Personal Branding & Leadership Coaching | Scoop.it
Look, usually these types of posts are complete hype and BS, but this one has a Infographic with real hacks that actually will make a difference. Before we j
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