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Designing around storytelling

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos, massimo facchinetti, Marco Favero
Stefano Principato's insight:

"If you can’t tell it, you can’t sell it. ” - Peter Guber


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Mervi Rauhala's curator insight, April 22, 1:52 PM

Storytelling as a tool for great user experience design

Tarinakone's curator insight, April 23, 12:46 AM

Story based service design, using dramatic arc is a powerful tool!

Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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Personal Branding Maps

A collection of maps, models and notes on personal branding
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David Hain's curator insight, May 31, 5:38 AM

We all have a personal brand, whether we plan it or not.  Better to plan it...

Alain Theriault MBA's curator insight, June 2, 10:33 AM

For most entrepreneur, it starts with YOU...

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What Is Your Life Theme?

What Is Your Life Theme? | Personal Branding & Leadership Coaching | Scoop.it
What is your life theme? Answering this question when you are 20 something creates a stronger purpose-filled life story.
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5 Ways To Build A Strong Twitter Community For Your Personal Brand

5 Ways To Build A Strong Twitter Community For Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
Rolodex no more! Social media the new norm for networking, and the main source of communication for brands and job seekers. Whether you are a business building leads or a professional creating a pers…
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The Basics of Business Body Language (Infographic)

The Basics of Business Body Language (Infographic) | Personal Branding & Leadership Coaching | Scoop.it
Make your point loud and clear without saying a word.
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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Personal Branding & Leadership Coaching | Scoop.it
Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.
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Create a brand plan to stand out from the crowd - Part 2

Create a brand plan to stand out from the crowd - Part 2 | Personal Branding & Leadership Coaching | Scoop.it
In part 2 of her Brand Plan guidelines, Sue Currie describes how you can establish your niche, set up your desired outcomes and utilise PR.
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7 Rules for Having a Powerful Online Bio

7 Rules for Having a Powerful Online Bio | Personal Branding & Leadership Coaching | Scoop.it
Your online bio is one of the most important aspects of social media and making sure that people can understand what you do in 160 characters. Your reputation is at stake and its crucial you know wha…
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You Can’t Be a Great Manager If You’re Not a Good Coach

You Can’t Be a Great Manager If You’re Not a Good Coach | Personal Branding & Leadership Coaching | Scoop.it
The most important thing is having the right kinds of conversations.

Via Roger Francis, Jose Luis Anzizar, Cindy Riley Klages, Les Howard, Ariana Amorim
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DIY Marketing: Creating an Infographic Everyone Wants to See

DIY Marketing: Creating an Infographic Everyone Wants to See | Personal Branding & Leadership Coaching | Scoop.it
The rise of social media and technology has influenced our culture to crave more information faster. To satisfy this need for knowledge, the infographic was born and they can now be found all across …
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SIMPLE Framework Positioning: What is Your Positioning Strategy to Move Your Deals Forward

SIMPLE Framework Positioning: What is Your Positioning Strategy to Move Your Deals Forward | Personal Branding & Leadership Coaching | Scoop.it
We have earlier discussed the first 3 steps in the SIMPLE framework for selling – Surprise, Inspire & Motivate. If done well, this will bring your customer/prospect to a situation where they id…
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Vision to Business Model to Brand

Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at …
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David Hain's curator insight, July 18, 1:51 AM

Good overview of brand building for 21C.

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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.
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Habits for success in school and life

Habits for success in school and life | Personal Branding & Leadership Coaching | Scoop.it

Take a moment to join us in a snapshot of a classroom we recently observed:

Students are hard at work designing a travel brochure as a part of their study of Ireland. They need to think about how much it will cost by air or by sea and develop a good rationale for why one way is preferable to another. They will also be including a recommended sightseeing schedule, determining why one schedule would be preferable to another.

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How to Build a Career Site That Sells [INFOGRAPHIC]

How to Build a Career Site That Sells [INFOGRAPHIC] | Personal Branding & Leadership Coaching | Scoop.it
Have you heard the saying that a good career site is like a tasty burger? No? Well this will help. Here we have our guide to creating a career site that se
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6 Tips For Optimizing Your Content Publishing On LinkedIn

6 Tips For Optimizing Your Content Publishing On LinkedIn | Personal Branding & Leadership Coaching | Scoop.it
LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn. Empowering users to publish their content on th…
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Quiz: What Football Star Leader Are You?

Take this quiz and see which football star's leadership style you embody. Are you like Beckham, Pele, Xavi Hernandez, Messi, Ronaldinho or Neymar?
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Best One-Page Websites for Personal Branding

Best One-Page Websites for Personal Branding | Personal Branding & Leadership Coaching | Scoop.it
Interested in one-page websites for personal branding? We have the skinny on six one-page WordPress themes you should definitely check out in live demos.
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10 Resume Mojo Boosters Most People Miss

10 Resume Mojo Boosters Most People Miss | Personal Branding & Leadership Coaching | Scoop.it
Even if you and I haven't met, I know a few things about you.You're smart and creative. You're interested in lots of different things. You make people laugh; you make yourself laugh, and you think
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Defining Your Brand’s DNA

Defining Your Brand’s DNA | Personal Branding & Leadership Coaching | Scoop.it
Last week, I featured ERA Strother owner Denise Strother and her bold, fearless and authentic approach to business. Denise has built big success by clearly defining her brand and telling stories abou…
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8 Steps To Building Your Personal Music Brand

8 Steps To Building Your Personal Music Brand | Personal Branding & Leadership Coaching | Scoop.it
Neil Patel freely shares his "Complete Guide To Building Your Personal Brand" which mixes notions of business image and personal identity in a manner that's quite relevant to musicians. Though some musicians would prefer to take a haphazardly organic approach to brand building that just leaves it up to others to decide who you are. But building your brand doesn't have to be a superficial process and Patel advocates the perspective that, "your personal brand is what separates you from everyone else in the world." In a tradtional marketing industry sense, a "brand" is the "name, term, design, symbol, or...
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Talent vs. Skill: Which is More Important in Your Job?

Talent vs. Skill: Which is More Important in Your Job? | Personal Branding & Leadership Coaching | Scoop.it
Professional jobs usually involve skills that can be learned by the majority of people. Talent, on the other hand, tends to be irrelevant. I recently got an inquiry from the brilliant Bret Silverberg…
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19 Headline Writing Tips for More Clickable, Shareable Blog Posts

19 Headline Writing Tips for More Clickable, Shareable Blog Posts | Personal Branding & Leadership Coaching | Scoop.it
It’s easy to let headlines take the back seat in your writing process. Headlines can wind up as a quick afterthought, but really should be treated with much more consideration. In fact, your headli…
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How to Write an Impressive Biography

How to Write an Impressive Biography | Personal Branding & Leadership Coaching | Scoop.it
So, take a creative approach when writing your career biography – allowing yourself freedom from the confines of a traditional resume, and injecting some
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Collaborative Leadership

Collaborative Leadership | Personal Branding & Leadership Coaching | Scoop.it

Managing to Collaborate by Chris Huxham and Siv Vangen pulls out six themes that a reflective practitioner managing collaboration needs to be aware of that exist in any collaborative space.


Via David Hain, Kenneth Mikkelsen
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David Hain's curator insight, July 17, 2:19 AM

One man's journey towards collaborative leadership.  Useful contribution from Ron Milam.

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How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions | Personal Branding & Leadership Coaching | Scoop.it
There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience wil…
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#Creativity At #Work: 6 Ways To Encourage Innovative Ideas

#Creativity At #Work: 6 Ways To Encourage Innovative Ideas | Personal Branding & Leadership Coaching | Scoop.it
Companies often kill creative ideas -- but the research of Harvard's Teresa Amabile has come up with six ways we can encourage creativity at work.

Via Ricard Lloria
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