Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.
Take a moment to join us in a snapshot of a classroom we recently observed:
Students are hard at work designing a travel brochure as a part of their study of Ireland. They need to think about how much it will cost by air or by sea and develop a good rationale for why one way is preferable to another. They will also be including a recommended sightseeing schedule, determining why one schedule would be preferable to another.
Neil Patel freely shares his "Complete Guide To Building Your Personal Brand" which mixes notions of business image and personal identity in a manner that's quite relevant to musicians. Though some musicians would prefer to take a haphazardly organic approach to brand building that just leaves it up to others to decide who you are. But building your brand doesn't have to be a superficial process and Patel advocates the perspective that, "your personal brand is what separates you from everyone else in the world." In a tradtional marketing industry sense, a "brand" is the "name, term, design, symbol, or...