Personal Branding & Leadership Coaching
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Designing around storytelling

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos, massimo facchinetti, Marco Favero
Stefano Principato's insight:

"If you can’t tell it, you can’t sell it. ” - Peter Guber


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Mervi Rauhala's curator insight, April 22, 2014 1:52 PM

Storytelling as a tool for great user experience design

Anne Kalliomäki's curator insight, October 11, 2015 12:13 PM

We are only now starting to see the possibilities of using storytelling in UX and CX design. Storification is story based CX design. 

Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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Personal Brand Plan Model

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.
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Sisy Orobitg's curator insight, July 26, 2015 1:25 PM

Personal branding is not just for C Level Executives.  What does your personal branding say about you?


Working to establish my own personal branding!

Anuj Saxena's curator insight, September 4, 2016 10:33 AM
Personal branding lesson form Steprincipato for soloprenures.
Bill Hillestad's curator insight, May 11, 4:13 PM

I personally find that most people need a very simplistic personal branding plan that requires are an absolute minimum of initiative, time and follow through but I love this infographic for the bigger picture or long term objectives.

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A Guide to Getting Started on Using Hashtags on LinkedIn

A Guide to Getting Started on Using Hashtags on LinkedIn | Personal Branding & Leadership Coaching | Scoop.it
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recent…
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The Neuroscience of Strategic Leadership

The Neuroscience of Strategic Leadership | Personal Branding & Leadership Coaching | Scoop.it
Neuroscientists and psychologists are beginning to learn what happens at moments of choice inside the human mind (the locus of mental activity) and the brain (the physical organ associated with that activity). If you understand these dynamics and how they affect you and those around you, you can set a course toward more effective patterns of thinking and action. You can replicate those beneficial patterns, at a larger scale, in your organization. Over time, this practice can help you take on a quality of strategic leadership: inspiring others, helping organizations transcend their limits, and navigating enterprises toward lofty, beneficial goals.

Via Fouad Bendris, massimo facchinetti
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Fouad Bendris's curator insight, June 27, 7:21 AM
Neuroscience research shows how to become a better leader ! 
Have you ever had a difficult executive decision to make? This is the kind of decision where the best options aren’t obvious, the ethics aren’t clear, and the consequences could affect hundreds of people or more. How do you figure out the right thing to do? More importantly, how do you develop the habit of making better decisions, time and time again, even in difficult and uncertain circumstances?
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How to build a personal brand on social media 

How to build a personal brand on social media  | Personal Branding & Leadership Coaching | Scoop.it
Social media is an excellent way to connect with potential customers and clients. But don’t expect people to pay attention to you just because you’ve got a Twitter account of Facebook profile. People are only going to pay attention to you if you provide something of value to them such as tips, advice or information…
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The key to jobs in the future is not college but compassion 

The key to jobs in the future is not college but compassion  | Personal Branding & Leadership Coaching | Scoop.it
Human jobs in the future will be the ones that require emotional labour: currently undervalued and underpaid but invaluable
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Ivon Prefontaine, PhD's curator insight, June 23, 12:03 PM
Teaching children soft skills in schools is essential to their future world. In a world of digital tools and social media, the human touch and human relationships are essential.
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Compassion Is Better than Empathy

Compassion Is Better than Empathy | Personal Branding & Leadership Coaching | Scoop.it

Empathic people feel the pain of others acutely. Is it possible to be too empathic? Could feeling too deeply for someone else’s pain or sorrow actually hurt you?   

Indeed, too much empathy can be debilitating. When we become too distressed about the suffering of others, we don’t have the cognitive and emotional resources available to do much to help them. Having compassion, a cognitive understanding how they’re feeling, is better for our own well-being and the well-being of those in need.

 

Neuroscientists Tania Singer and Olga Klimecki conducted studies comparing empathy and compassion. ....
 

References

  • Bloom, P. (2016). Against Empathy: The Case for Rational Compassion. Harper Collins.
  • Goodman, C.  (2014). Consequences of Compassion: An Interpretation and Defense of Buddhist Ethics.   Oxford University Press.
  • RSA (2013). Brené Brown on Empathy. Online video clip. YouTube. December 10, 2013. Web.
  • Singer, T. & Klimecki, O.M. (2014). Empathy and Compassion. Current Biology, 24, 875-878.
 

Via Edwin Rutsch
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10 Key Differences Between a Boss and a Leader: Which Are You? 

10 Key Differences Between a Boss and a Leader: Which Are You?  | Personal Branding & Leadership Coaching | Scoop.it
Post sponsored by Alvernia University. How can managers today better engage and motivate their employees? The answer is by striving to be more than just a boss and instead becoming a true leader.

Via Mark E. Deschaine, PhD, massimo facchinetti
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Ivon Prefontaine, PhD's curator insight, June 20, 12:46 PM
If I change the word leader to teacher, similar traits remain in place.
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Personal Branding Examples: 33 Stunning Examples to Inspire Your Business

Personal Branding Examples: 33 Stunning Examples to Inspire Your Business | Personal Branding & Leadership Coaching | Scoop.it
The ULTIMATE list of personal branding examples from 33 top entrepreneurs who have NAILED their brand through stunning imagery throughout their marketing.
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9 Simple Ways to Begin Personal Branding 

9 Simple Ways to Begin Personal Branding  | Personal Branding & Leadership Coaching | Scoop.it

Personal branding has become more accessible, easier, and important than ever with the emergence of technology, our digital footprints, and our quickly changing economy. Personal branding is the practice of marketing yourself, your skills and your strengths. It’s exciting because it allows you to be your own brand and, in a way, your own business without relying on the brand you might work for. 

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Define Your Personal Branding Message: Answer These 3 Questions

Define Your Personal Branding Message: Answer These 3 Questions | Personal Branding & Leadership Coaching | Scoop.it
What if someone called you out of the blue and asked you to come in for an interview? No application necessary. This is the ideal scenario, bu
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How to Use a Facebook Personal Profile for Business: 

How to Use a Facebook Personal Profile for Business:  | Personal Branding & Leadership Coaching | Scoop.it
Discover how to prep your Facebook profile for a professional audience and find tips to help you post from your Facebook profile to support your business.
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Increase Your LinkedIn Profile Views with Images

Increase Your LinkedIn Profile Views with Images | Personal Branding & Leadership Coaching | Scoop.it
In a previous post, we talked about getting noticed on LinkedIn by adding color and content. If someone has a good profile, you’re probably spending a little more time looking at the details and co…
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How to Start Your Reputation Search Result Audit

How to Start Your Reputation Search Result Audit | Personal Branding & Leadership Coaching | Scoop.it
A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers…
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How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent

How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent | Personal Branding & Leadership Coaching | Scoop.it
Not finding the marketing talent you need online? We can help. Despite rising competition, LinkedIn remains professionals’ go-to social network for career development, relationship development, and…
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Happiness Is Feeling What You Want to Feel 

Happiness Is Feeling What You Want to Feel  | Personal Branding & Leadership Coaching | Scoop.it
Find out why happiness is feeling what you want to feel - and how to feel more of it.
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How to mastermind a career rebrand

How to mastermind a career rebrand | Personal Branding & Leadership Coaching | Scoop.it
Marketers are orchestrating strategic career rebrands that not only grow their skillset, but add real value to the business.
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(Teaching Empathy) Can you teach people to have empathy? 

(Teaching Empathy) Can you teach people to have empathy?  | Personal Branding & Leadership Coaching | Scoop.it
Empathy is a quality that is integral to most people's lives - and yet the modern world makes it easy to lose sight of the feelings of others. But almost everyone can learn to develop this crucial personality trait, says Roman Krznaric.

 

Make a habit of "radical listening"

"What is essential,' wrote Marshall Rosenberg, psychologist and founder of Non-Violent Communication, "is our ability to be present to what's really going on within - to the unique feelings and needs a person is experiencing at that very moment."

 

Listening out for people's feelings and needs - whether it is a friend who has just been diagnosed with breast cancer or a spouse who is upset at you for working late yet again - gives them a sense of being understood.

 

29 June 2015
Roman Krznaric 


Via Edwin Rutsch
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How to Publish a Post on LinkedIn

How to Publish a Post on LinkedIn | Personal Branding & Leadership Coaching | Scoop.it
Have you noticed the LinkedIn Publishing platform? On the new LinkedIn interface, it’s that much easier for you to create original content, post blogs and articles. It’s knowledge sharing at its…
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How to Fulfill Marketing’s Fundamental Mission of Value Creation

How to Fulfill Marketing’s Fundamental Mission of Value Creation | Personal Branding & Leadership Coaching | Scoop.it
Anthony Palmer, President and formerly the Chief Marketing Officer at Kimberly-Clark, claimed that, “the role of a CMO is really pretty simple. You can’t ever lose sight of the fact that your rol…
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Why You Can Be Your Worst Enemy

Why You Can Be Your Worst Enemy | Personal Branding & Leadership Coaching | Scoop.it

The start of a happy and content life is not entertaining bad thoughts in your mind. Be so happy and focused on your own life and work that people want to be part of it, because nobody wants to be with a toxic person.

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5 Personal Branding Tips for Every Marketer

5 Personal Branding Tips for Every Marketer | Personal Branding & Leadership Coaching | Scoop.it
Today, building a personal branding is just as important as building your company's brand
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8 Ways to Write a Wow Bio—And Attract Clients Now

8 Ways to Write a Wow Bio—And Attract Clients Now | Personal Branding & Leadership Coaching | Scoop.it
Writing a bio can be tricky-- how much do you divulge? What makes a potential customer or client WANT to learn more? Nancy Jutten show
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How to Build a Facebook Page for Business: A Guide for Beginners 

How to Build a Facebook Page for Business: A Guide for Beginners  | Personal Branding & Leadership Coaching | Scoop.it
Want to start a Facebook page for business but don't know where to begin? Learn how to build a Facebook page for your business and how to protect it.
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4 Best Steps to Your Dream Job 

4 Best Steps to Your Dream Job  | Personal Branding & Leadership Coaching | Scoop.it

The four elements of a successful job search process are:

  1. The creation of a marketing plan
  2. The preparation of job search tools
  3. The physical marketing of oneself
  4. A continuous plan for improving the process
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The Hidden LinkedIn Feature You Need To Know About

The Hidden LinkedIn Feature You Need To Know About | Personal Branding & Leadership Coaching | Scoop.it
LinkedIn’s Advanced Search holds the keys to the kingdom when it comes to finding your ideal clients and customers on the platform. Here’s how it works. What if you take the power of Goog…
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How to Use Personal Branding Strategies to Grow Your Company Brand

How to Use Personal Branding Strategies to Grow Your Company Brand | Personal Branding & Leadership Coaching | Scoop.it

Personal branding enables service businesses to differentiate themselves from all of their competitors.

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