Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.
The article shares some nice tips on things you have to take into consideration during the planning stage of your marketing campaign. Invest time during this stage to really understand your audience, what the core benefits of you product are for them and align your message accordingly.
Have you ever had difficulty choosing colours for a new scheme or wondered why we associate some colours with good luck and others with danger? Welcome to The Complete Infographic Guide to Colour Psychology.
Discover all you ever needed to know about the psychology behind colours and why their meaning differs depending on which country you’re from…
This Colour Psychology infographic reminds us of the significant influence that societal and cultural values have on so many different aspects of our lives. The implications are so many. This guide can be really useful for entrepreneurs and freelancers when they decide on logo and branding.
Your online footprint is visible to anyone and is getting much more attention than ever before. The infographic here gives some good advice to -not only- young people on what they should be taking into consideration when they act online. Our online persona is build and formed day by day and is influenced by too many factors; so we have to be cautious right from the start, act proactively in order to avoid negative consequences as much as possible.
Put two loudspeakers next to each other, and the perceived sound isn't twice as loud--and ten times as many speakers certainly doesn't seem ten times as loud. But when you hear an idea from two people, it counts for twice...
Brilliant allegory of implementing marketing that will make an impact. Your messages must be integrated and convey a solid image of your brand.
When trying to increase awareness about your personal brand, it is advisable to look towards using the same types of tactics and marketing techniques that compa
Using promotional products to increase your personal brand awareness can be costly but if done correctly it can signifficantly expand your reach. It is important to choose your offerings carefully and make sure they are alligned to your message and what you stand for. The article offers some good examples of product offerings depending on the industry you are in and what your offering is all about.
Personal branding is a popular topic in the workplace. Interest is at an all-time high as people struggle to define their personal brand and live it in ways that come most naturally to them.
Creating your personal brand is a challenging and evolving task. We should not overlook the growing importance of it, especially in today's competitive environment. This post is insightful and describes 3 steps to start with building your own brand.
"If you want to move on to the next step in your career, you need to convince others that you can do it. In order to convince others, first you need to convince yourself and start believing in yourself."
This article will highlight what to do when you are out of work.
Being unemployed in a saturated market during a period of economic recession brings you in a difficult situation. Being pessimistic and reactive though will not help you out; definitely not. 3 first steps to tackle the problem of unemployment are: 1_Look for friends 2_Make use of the Internet (check out enthuse.me) 3_Be proactive
Even if there is no marketing strategy in place and business is run in a less structured manner, videos can help elevate a business's web presence. Freelancers, self employed and small business owners should not overlook the importance of it.
than any other profession I can imagine. What an opportunity... If we were building bridges this badly, the safety of our nation would be in doubt. The local sub shop makes a fine sub, but has a dumb name, a...
You cannot do everything on your own. This is true! You cannot excel by doing bits and pieces of different things. Everyone of us is an expert in their respective fields. However, we should all follow Seth's advice: Notice! Start noticing things, pay attention, care and act accordingly!
Identifying your unique qualities is the cornerstone of building a brand. In this article, Heather Huhman categorises the different brand personalities into 5 types. An easy read that gets you think about your type of personality as well as the type of brand you want to be.
Building your personal brand is increasingly important in today's competitive environment. As Heather suggests in her post, setting goals, being consistent, active and sociable both in the online & offline world will help you create you own professional story. As story worth telling :)