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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | Marketing for People _ Personal Branding | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.
taniaATenthuse.me's insight:

The article shares some nice tips on things you have to take into consideration during the planning stage of your marketing campaign. Invest time during this stage to really understand your audience, what the core benefits of you product are for them and align your message accordingly.

Do you agree?

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How to build your personal brand: The next step to anything

How to build your personal brand: The next step to anything | Marketing for People _ Personal Branding | Scoop.it
Adii Pienaar is the author of Brandiing, a practical guide to content strategy and branding for business. Having had some success as a startup entrepreneur, Adii is now launching PublicBeta, ...
taniaATenthuse.me's insight:

According to Adii Pienaar, personal branding is the modern resume. A nice read on the importance of building a strong brand of yourself in today's competitive environment. 

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Telling tales: Storytelling as a communication tool

Telling tales: Storytelling as a communication tool | Marketing for People _ Personal Branding | Scoop.it
Friday night's opening ceremony of the London 2012 Olympics was simply stunning. The brains behind the vision was Danny Boyle, and he brought to life the story of Great Britain and Northern Ireland...
taniaATenthuse.me's insight:

10 useful tips to follow when creating your own story:

-Know your audience 

-Add a human element to your story

-Keep it short, simple and relevant

-Appeal to shared values and beliefs

-Be authentic and speak from the heart

-Be inclusive and use  ‘we’

-Use of metaphors and analogies

-Bring your characters to life

-Base your story on reality

-Use memorable phrases 

 

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Seth's Blog: More people are doing marketing badly...

Seth's Blog: More people are doing marketing badly... | Marketing for People _ Personal Branding | Scoop.it
than any other profession I can imagine. What an opportunity... If we were building bridges this badly, the safety of our nation would be in doubt. The local sub shop makes a fine sub, but has a dumb name, a...
taniaATenthuse.me's insight:

You cannot do everything on your own. This is true! You cannot excel by doing bits and pieces of different things. Everyone of us is an expert in their respective fields. However, we should all follow Seth's advice: Notice! Start noticing things, pay attention, care and act accordingly! 

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What Type Of Personal Brand Are You?

What Type Of Personal Brand Are You? | Marketing for People _ Personal Branding | Scoop.it
One of the best things about creating your personal brand is it helps you market unique qualities about yourself. The more time you invest in developing your

Via Sestyle
taniaATenthuse.me's insight:

Identifying your unique qualities is the cornerstone of building a brand. In this article, Heather Huhman categorises the different brand personalities into 5 types.
An easy read that gets you think about your type of personality as well as the type of brand you want to be.  

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Sestyle's curator insight, July 31, 2013 1:45 AM

1. The news and politics junkie.

2. The opinionated connoisseur.

3. The self-promoter.

4. The helping hand.

5. The super networker.

 

These different categories of personal brands can help you think about the type of brand you want to be. 

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Manage Your Online Reputation [infographic]

Manage Your Online Reputation [infographic] | Marketing for People _ Personal Branding | Scoop.it
SOCIAL MEDIA (AP) - Free PLR infographic - Manage Your Online Reputation in 5 easy steps. (SOCIAL MEDIA (AP) - Free PLR infographic - Manage Your Online Reputation in 5 easy steps.

Via BirdEye
taniaATenthuse.me's insight:

An easy guide to have in mind when dealing with your online persona. 

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Bonnie Bracey Sutton's comment, August 29, 2013 6:57 AM
Sharing, thanks Jim.
harish magan's comment, August 31, 2013 3:18 AM
Since this is a show business and social media therefore it is advisable to see yourself under what place and position in the universe
Nacho Vega's curator insight, January 8, 7:18 AM

Be your #manager #PersonalBranding

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Seth's Blog: Message amplification isn't linear

Seth's Blog: Message amplification isn't linear | Marketing for People _ Personal Branding | Scoop.it
Put two loudspeakers next to each other, and the perceived sound isn't twice as loud--and ten times as many speakers certainly doesn't seem ten times as loud. But when you hear an idea from two people, it counts for twice...
taniaATenthuse.me's insight:

Brilliant allegory of implementing marketing that will make an impact. Your messages must be integrated and convey a solid image of your brand.

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'Innovate every day': Roisin Donnelly's tips for the top

'Innovate every day': Roisin Donnelly's tips for the top | Marketing for People _ Personal Branding | Scoop.it
Roisin Donnelly, corporate marketing director, Procter & Gamble UK and Ireland, shares her tips for reaching the top.
taniaATenthuse.me's insight:

A short but insightful post on how professionals should act and interact to reach the top. 
We should always try to innovate, inspire and be inspired, prioritise and embrace a people centred approach.


‘People will forget what you said, people will forget what you did but people will never forget how you made them feel’. 

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Using Promotional Products to Increase Your Brand Awareness

When trying to increase awareness about your personal brand, it is advisable to look towards using the same types of tactics and marketing techniques that compa
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Using promotional products to increase your personal brand awareness can be costly but if done correctly it can signifficantly expand your reach. It is important to choose your offerings carefully and make sure they are alligned to your message and what you stand for. The article offers some good examples of product offerings depending on the industry you are in and what your offering is all about.  

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Discover 5 Steps to Build Your Brand Out of Nothing | Personal Branding Blog - Dan Schawbel

Discover 5 Steps to Build Your Brand Out of Nothing | Personal Branding Blog - Dan Schawbel | Marketing for People _ Personal Branding | Scoop.it

In general, we say your personal brand always exists, whether you know about it or not.


Via Baochi
taniaATenthuse.me's insight:

Building your personal brand is increasingly important in today's competitive environment. As Heather suggests in her post, setting goals, being consistent, active and sociable both in the online & offline world will help you create you own professional story. As story worth telling :)

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