The thing is, whether you're building your brand for the first time or trying to take it to the next level, it's a good idea to have a strategy for what you're about and how you want to be perceived. Everything you build, say and do as a company should be based on your Brand Strategy.
There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 million people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power. Millennials are a consumer force to be reckoned with.
Why brands should embrace 'slow marketing', The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp. | Marketing Magazine
For the second year in a row, Google tops FutureBrand’s list of top 100 companies ranked by consumer brand perception. Apple took the No. 2 spot, up two places from last year, followed by Microsoft at No. 3.
Going off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000 consumers, asking them to score the companies on 18 different attributes, including consistency, pleasure, authenticity, innovation and indispensability
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.