Personal Branding
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What the Man Who Invented the Rolling Stones Can Teach You About Branding

What the Man Who Invented the Rolling Stones Can Teach You About Branding | Personal Branding | Scoop.it
Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image from the ground up—to be all but unsurpassed.
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Branding Feminism for This Generation - Huffington Post (blog)

Branding Feminism for This Generation - Huffington Post (blog) | Personal Branding | Scoop.it
Branding Feminism for This Generation
Huffington Post (blog)
It's a big word. It sparks the imagination and conjures up a dynamic montage of images, feelings and complexities.
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Personal Branding for Introverts - Dorie Clark - Harvard Business ...

Personal Branding for Introverts - Dorie Clark - Harvard Business ... | Personal Branding | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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6 Cities and States Reinventing Themselves Through Branding

6 Cities and States Reinventing Themselves Through Branding | Personal Branding | Scoop.it

"Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a major financial boon (check out the World Bank’s map of international tourist dollars from the past four years—there’s a lot of cash involved). But have we reached peak branding?"


Via Julien Dos Reis Pedro
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Three Emerging Behaviors That Are Reshaping Branding | Wired Design | Wired.com

Three Emerging Behaviors That Are Reshaping Branding | Wired Design | Wired.com | Personal Branding | Scoop.it

It’s not an earth-shattering insight that consumers are getting smarter and more skeptical of being sold to. But Wolff Olins and Flamingo’s report does offer some reasonable strategies for adjusting to today’s realities. If you’re still spending all your energy on thinking of ways to pitch and package, you’re in trouble. If you’re thinking of your brand as a static thing, set in stone, you’re behind the times.

 

The challenge for companies today is coming up with a fair exchange for consumers–one that could involve simple, honest utility, like Ikea, or a more altruistic mission, like Tom’s Shoes, or a broader engagement with the marketplace, like Faber and its academy. No matter what it looks like, if consumers think you’re being honest about the offer, they’ll come to you....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 2013 1:21 PM

How can companies thrive in the era of the fair exchange? Here are the three key consumer behaviors Wolff Olins thinks brands can't ignore.