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Social Media Can Boost Disease Outbreak Monitoring, Study Finds

Social Media Can Boost Disease Outbreak Monitoring, Study Finds | Marketing New Tools Journal Entries | Scoop.it

Monitoring social media websites like Twitter could help health officials and providers identify in real time severe medical outbreaks, allowing them to more efficiently direct resources and curb the spread of disease, according to a San Diego State University studypublished last month in the Journal of Medical Internet Research,Medical News Today reports.

 

Study Details

 

For the study, lead researcher and San Diego State University geography professor Ming-Hsiang Tsou and his team used a program to monitor tweets that originated within a 17-mile radius of 11 cities. The program recorded details of tweets containing the words "flu" or "influenza," including:

 

Origin;Username;Whether the tweet was an original or a retweet; andAny links to websites in the tweet. 

 

Researchers then compared their findings with regional data based on CDC's definition of influenza-like illness.

  

The program recorded data on 161,821 tweets that included the word "flu" and 6,174 tweets that included the word "influenza" between June 2012 and the beginning of December 2012.

 

According to the study, nine of the 11 cities exhibited a statistically significant correlation between an uptick in the number of tweets mentioning the keywords and regional outbreak reports. In five of the cities -- Denver, Fort Worth, Jacksonville, San Diego and Seattle -- the algorithm noted the outbreaks sooner than regional reports.

 


Via nrip
Drew Hodges's insight:

This is a cool article to show the real life change that social media is creating. Before it was stated that it would take up to two weeks to detect an outbreak of a disease but now with social media it can be done in a day. 

This article really shows how social media is becoming a part of our everyday life and is taking on roles that we probably didn't expect it to. 

However with the number of users increasing it is important to have tools that help us monitor the large amount of data that is present. 

Its no good having all this information if we cannot harness it's true potential, like the one illustrated in this article for disease break out.

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John Mark Bwanika's curator insight, December 7, 2013 5:13 AM

Research on social media......

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Upworthy says native advertising is working better than expected

Upworthy says native advertising is working better than expected | Marketing New Tools Journal Entries | Scoop.it
Upworthy said that according to NewsWhip — which measures how content from a variety of media sites performs on social networks such as Twitter and Facebook — the site’s sponsored content performed 38 times better than the industry standard for social interactions involving content at the top 25 social publishers.

Via Jeff Domansky
Drew Hodges's insight:

A really cool article showing the effects of native advertising. A really good example of where we see tonnes of native advertising is at this year's March Madness, NCAA basketball tournament. When a team wins they are able to cut the net and keep a piece of it, we not only see a ladder sponsor as well as a scissor sponsor.  This may be considered traditional advertising but it does have some hints of native advertising. 

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Jeff Domansky's curator insight, February 23, 2015 11:37 PM

It looks like native advertising is working on Upworthy.

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How to Get the Most out of Your Facebook Page’s Call to Action Button

How to Get the Most out of Your Facebook Page’s Call to Action Button | Marketing New Tools Journal Entries | Scoop.it
Facebook pages are one of the most important social assets for a business and Facebook understands its value.

Via Riaz Khan
Drew Hodges's insight:

This article has some great ideas on how to increase the organic reach of your page. However it stresses that there is no direct connection between these ideas and an actual increase in reach. This furthermore shows that Facebook is ultimately in control of the reach of your posts. 

For the Rideau Canoe Club I truly believe for their page to ultimately be successful that it does not need to be flashy and have all these call to action buttons, it just needs to be updated consistently with good quality posts.  

 

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Rethinking Content Curation

Rethinking Content Curation | Marketing New Tools Journal Entries | Scoop.it

At Content Marketing World last week, there was a lot of talk centered around content creation andcuration, which are often presented as the two basic paths any content marketer can pursue. The mere fact that these are often positioned as mutually exclusive choices (Google "curation vs. creation" and see what I mean) highlights the fact that the prevailing wisdom amongst many content marketers is that these are two distinct "strategies" to achieve the same goals. 

You may or may not believe that curation and creation are competitive strategies. Certainly, my friend Nick Westergaard doesn't, and a lot of smart marketers agree--you need both. I concur. But here's what strikes me: I have often seen the relationship between the two expressed as a value judgment: e.g., "if you can't create content, then curate content." But what I have never seen is the inverse statement: "If you can't curate content, then create it." Have you?

I'd like to rethink that....


Via Jeff Domansky
Drew Hodges's insight:

This article looks at how in today's day and age there are more people curating content. However a really good quote from this article is "We are living in an era where content is, to be kind, not an economically scarce commodity." I really like this quote because it really shows that in today's society it is almost like walking through a mine field to find the good quality content. This article talks about how some people think that curating content is just simply shares someone else's information, however they describe curating as  an art. You need to make it appealing to people. You can't just regurgitate information and expect people to always come back to you when they could go to a lot of other sites to get the same information.  This being said they also mention that you cannot have it totally one sided, meaning you need to find a balance between curating and creating. 

This is article i believe is one of the better ones because they touch on all the aspects that make up a successful business strategy.  

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Jeff Domansky's curator insight, September 16, 2013 3:20 PM

Tom Webster takes a thoughtful look at how creation vs curation is the wrong way to approach the issue. Good read!

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Creation vs. Curation: Do You Need to Make or Moderate? - Relevance

Creation vs. Curation: Do You Need to Make or Moderate? - Relevance | Marketing New Tools Journal Entries | Scoop.it

The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep into a content marketing initiative.Right now, companies are generally practicing a ratio of 65 percent created and about 35 percent curated. While that may be the average, that may not be the right balance for every company. We’ve found that 40 percent original, 30 percent licensed curated content, and 30 percent UGC or employee created content. But the needs for every brand is different.


Via Brian Yanish - MarketingHits.com, Ivo Nový, Mark G Kirshner
Drew Hodges's insight:

This article is talking about how a business should decide whether to curate information or create it. They explain creation simply as make the information that is unique and making it public. There are a couple of options for curation however. A business can curate third party information or businesses can outsource their curation to a trusted third party.  

As a student when they talk about curation, I think about sharing a post on Facebook or copy and pasting a link and posting it. However it is more  in depth than that. As technology is improving at an almost exponential  rate every year, more and more businesses are coming into the market and fulfilling a niche that has never been seen before. This can be seen with businesses who's sole purpose is to curate information for other businesses. 

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Marketing New Tools Journal Entries | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.

 

More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
Drew Hodges's insight:

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | Marketing New Tools Journal Entries | Scoop.it

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.

Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.

Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of....


Via Jeff Domansky
Drew Hodges's insight:

This article really illustrates the importance of not only providing content but also listening to your competitors and customers. The unique factor that social media provides is that it is not a one way form of communication. The reason why this is so unique is because, it allows businesses to listen to what their consumers are saying about the company and then respond to any criticisms etc..... In this day and age customers not only expect a response but they also expect their response in a timely fashion.  

With social media users growing exponentially every year it is becoming seemingly impossible to manage your accounts manually. This is why it is very important to have a trusted tool that you believe does a good job at creating and curating content for you, and also listening to what is going on around you.  

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Jeff Domansky's curator insight, December 21, 2014 10:29 PM

A collection of 15 very helpful tools for social media monitoring.

WebTech Group's curator insight, December 25, 2014 10:10 PM

Social Media Monitoring… Why It’s A Must - WebTech Group

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How often should you post to Facebook and Twitter · Medalist Athlete Branding Guide

How often should you post to Facebook and Twitter · Medalist Athlete Branding Guide | Marketing New Tools Journal Entries | Scoop.it
Drew Hodges's insight:

Good article to look at the idea of what is the right amount to post on social media. There is such thing as too much! If you post too much your followers feel drowned in all the content whereas if you post infrequently, your followers become bored with your page.  This article also illustrates the validity of content on the two different social media platforms. It says that Facebook has a longer "life" over twitter.   


As an amateur athlete it is important to find that balance between sounding arrogant online and trying to promote yourself. As an athlete I respect those the most who you would never know that they are high level athletes walking down the street. However this does not make it easy for you to get sponsorship etc....

 

 

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Why Native Advertising Is A No-Brainer For Publishers And Marketers

BI Intelligence forecasts native ad spend to hit $7.9 billion this year (a 69% increase from 2013) and reach $21 billion by 2018. Publishers, that’s significant revenue opportunity up for grabs.

Via Don Dea
Drew Hodges's insight:

A really good and in depth article that looks at the pros of Native Advertising.  Before this class I had no idea what Native Advertising was and how to tell if one form of advertising was Native. And maybe that's the whole point of it. These days we are faced with such upfront advertising and it seems as if they are jamming it down out throats. 
 Natvie advertising is a cool new approach. With new social media platforms coming out it seems almost everyday, Native advertising may be the way of the future.

 

A large plus of Native advertising is that it forces the promoters to be creative instead of the traditional advertisement we see day to day.  This is just another example of how social media whether we want it to or not is changing our lives in almost every aspect. 

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5 Reasons to Close Your Facebook Page and Start Emailing Instead

5 Reasons to Close Your Facebook Page and Start Emailing Instead | Marketing New Tools Journal Entries | Scoop.it
The money’s in the list. No matter what social media gurus may tell you, all those ‘Likes’ and Tweets pale into insignificance compared to the money making power of email. Survey after survey s…

Via Brian Yanish - MarketingHits.com
Drew Hodges's insight:

An interesting article on an opposing view of social media. It says that only 6.5% of Facebook posts are typically seen by fans. When managing the Rideau Canoe Club Facebook I noticed that the reach on the posts were going down every time. I am not sure if this was a tactic by Facebook to entice me to boost post. I would time posts at the same time and the reach would be considerably less than before. 
That being said it was interesting to see the algorithm that Facebook used to promote posts that were not paid for. It is making it clear that without paying for advertising it is becoming increasingly harder for business to get their name out there.  

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Brian Yanish - MarketingHits.com's curator insight, March 3, 2015 9:17 AM

Do you agree?

Dean Ryan G. Martin's curator insight, March 4, 2015 12:57 AM

Social media marketing vs. Email marketing

Scott Berry's curator insight, March 4, 2015 1:15 PM

WHAAAAT???  B2B marketers better read this closely and give serious thought to their email marketing and processes that support it.

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New Research Finds the Curation vs Creation Sweet Spot | Convince and Convert: Social Media Strategy and Content Marketing Strategy

New Research Finds the Curation vs Creation Sweet Spot | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing New Tools Journal Entries | Scoop.it

Argyle Social studied 150,000 tweets and status updates to determine the best ratio for content curation vs content creation.


Via Hayden Richards
Drew Hodges's insight:

This article examines the "sweet spot" to answer the age old question of when to create and when to curate. They monitored 150,000 social media posts and looked and when it was created and when it was curated information. They discovered that the optimal range was between 25%-50% with the strongest point being at 40%. 

 

This article was really interesting because they talked about how some businesses can be too promotional talking about themselves which gets boring if its over and over . They also briefly touched on the quality aspect, like i mentioned in previous articles a lot of them are missing the aspect of quality. However this article outlines that businesses must produce good information so that people can see your business as a trusted news source. 

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30 Ways to Differentiate Your Brand

30 Ways to Differentiate Your Brand | Marketing New Tools Journal Entries | Scoop.it

Building a strong brand is the undisputed key to success in today’s business world, and robust differentiation is an absolute must to build a powerful and compelling brand. Brand differentiation is the means by which your brand is set apart from the competition, by associating a superior performing aspect of your brand with multiple customer benefits.
In terms of branding, differentiation can relate to any combination of the following from the physical characteristics of your product or service, to the emotional response your brand triggers, aspects of its presentation, its price point such as very high or very low, your brand story, and even the customer experience of your brand as a whole.
There are many ways you can differentiate your brand. The skill lies is developing and applying the most effective brand differentiation strategy in a way that appropriately reflects your brand’s personality, values, promise, way of doing things and key characteristics.
If your brand fundamentally lacks sufficient personality or is very undeveloped then maybe its time to consider a brand audit or maybe your brand could benefit from some revitalisation or proper development of its character and brand profile using a process like our Personality Profile Performer™ system.
Your decisions must be made strategically so they are the most relevant to your particular products, services, or business goals - the ones that will strengthen your brand platform, and be most relevant and attractive to your customers - thereby increasing their loyalty and indeed referibility - so ultimately you can grow your bottom line successfully.


Via Alexander Crépin
Drew Hodges's insight:

This article gives some good ways on how brands can set their brand voice. However looking through them, it seems its more tailored towards brands that provide tangible goods rather than services. For example 25 is redefine your product use. This would be a tough one to have for a service business such as a hair salon, because there is really not much more you could do.

There are some that are perfect for service businesses, such as change your customer experience. For example if you are a bargain hair salon and you'd like to be known as a high end one, then you could change the way you treat your customers when they come in. You could have hot coffee for them for free and have a nicely renovated waiting area etc... 

It goes to show that it is important for a business to have a consistent voice however they need to find that balancing point at which they do not get stuck in a rut. This may have been experience during my social media campaign, as we saw the amount of engagements go down each week on similar posts. Its hard to find a way to make posts consistent and fresh and exciting at the same time. 

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Social Media Can Boost Disease Outbreak Monitoring, Study Finds

Social Media Can Boost Disease Outbreak Monitoring, Study Finds | Marketing New Tools Journal Entries | Scoop.it

Monitoring social media websites like Twitter could help health officials and providers identify in real time severe medical outbreaks, allowing them to more efficiently direct resources and curb the spread of disease, according to a San Diego State University studypublished last month in the Journal of Medical Internet Research,Medical News Today reports.

 

Study Details

 

For the study, lead researcher and San Diego State University geography professor Ming-Hsiang Tsou and his team used a program to monitor tweets that originated within a 17-mile radius of 11 cities. The program recorded details of tweets containing the words "flu" or "influenza," including:

 

Origin;Username;Whether the tweet was an original or a retweet; andAny links to websites in the tweet. 

 

Researchers then compared their findings with regional data based on CDC's definition of influenza-like illness.

  

The program recorded data on 161,821 tweets that included the word "flu" and 6,174 tweets that included the word "influenza" between June 2012 and the beginning of December 2012.

 

According to the study, nine of the 11 cities exhibited a statistically significant correlation between an uptick in the number of tweets mentioning the keywords and regional outbreak reports. In five of the cities -- Denver, Fort Worth, Jacksonville, San Diego and Seattle -- the algorithm noted the outbreaks sooner than regional reports.

 


Via nrip
Drew Hodges's insight:

This is a cool article to show the real life change that social media is creating. Before it was stated that it would take up to two weeks to detect an outbreak of a disease but now with social media it can be done in a day. 

This article really shows how social media is becoming a part of our everyday life and is taking on roles that we probably didn't expect it to. 

However with the number of users increasing it is important to have tools that help us monitor the large amount of data that is present. 

Its no good having all this information if we cannot harness it's true potential, like the one illustrated in this article for disease break out.

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John Mark Bwanika's curator insight, December 7, 2013 5:13 AM

Research on social media......

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Personal Branding Basics: 3 Easy Steps To Advancing Your Career

Personal Branding Basics: 3 Easy Steps To Advancing Your Career | Marketing New Tools Journal Entries | Scoop.it
Personal branding helps you increase your success and happiness at work. Here's the easy to implement 3-step process that will help you understand and build your brand so you can expand your success.

Via Skip Boykin
Drew Hodges's insight:

This article has some steps in how to create a personal brand. However like the other two articles there is a common thing that must be present, which is consistency. This is interesting to see that regardless of who the source is they all say that to be a popular brand for people, you must be consistent. One thing that wasn't touched on in the articles is quality of content, this may be because this is a hard to measure, but I feel that if you were to post something everyday just for the sake of posting something that it wouldn't necessarily improve your brand. 

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How to get sponsors · Medalist Athlete Branding Guide

How to get sponsors · Medalist Athlete Branding Guide | Marketing New Tools Journal Entries | Scoop.it
Drew Hodges's insight:

This article really has a great way for athletes to create their brand and try and set themselves apart. This company was created by a fellow paddler and makes websites for athletes to help create their portfolio.  Has some great tips on how to look for sponsors as well as make sure that the deal you set with your sponsors is actually help full to you. 

 

In this article it is good that they say that you need to be prepared to say what you are willing to offer them in return. I feel that it is easy for athletes to give too much to sponsors at the start when you are excited to have some sponsors. 

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