Personal Branding
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Brand Politics: How to work with powerful personal brands

Brand Politics: How to work with powerful personal brands | Personal Branding | Scoop.it
by Alistair Mackay. Helen Zille’s news last month that she would not be standing for re-election as DA leader surprised almost everyone who heard it. With no obvious replacement with her kind of stature or experience, it makes you realise how risky it can be to have such concentrated brand power in the leader of an organisation.
Diana Swan's insight:

Mark an excellent article and I thank you, we are all of us fascinated by people and it is people that we believe in. Politicians like companies are  selling us on an idea or a product however it is the strength of the messenger that convinces us.   Employee/Politician advocacy is supremely powerful if used wisely.

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Porfolio Website Equals Career Success

Porfolio Website Equals Career Success | Personal Branding | Scoop.it
Porfolio Website Equals Career Success, an online Portfolio Website will ensure your career success
Diana Swan's insight:

Portfolio Websites, Career Portfolios they are all one and the same and a great way to ensure career success read more on our latest article..

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Easy Ways to Rev Up Your Fitness Plans

Easy Ways to Rev Up Your Fitness Plans | Personal Branding | Scoop.it
Easy Ways to Rev Up Your Fitness Plans, getting fit is easy with these simple solutions to rev up your fitness plans
Diana Swan's insight:

Feeling a little lethargic about your fitness plans here are some great tips to keep you motivated..

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Is 60 the New 20 When It Comes to Beauty Campaigns? - MSN Money

Is 60 the New 20 When It Comes to Beauty Campaigns? - MSN Money | Personal Branding | Scoop.it
On Monday, L'Oreal Paris announced that Helen Mirren, 69, would be a new face for the brand in the UK. She’s the third sexagenarian in the last few months to land herself a beauty endorsement deal; Jessica Lange,...
Diana Swan's insight:

Helen Mirren setting a grand example for baby boomers..

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Creating a personal brand

Creating a personal brand | Personal Branding | Scoop.it
Creating a personal brand is not as difficult as you might think and gives employers a glimpse into your personality that no traditional resume ever could.
Diana Swan's insight:

Very useful article for anyone getting their head around creating their Personal Brand Website

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Tyanna Clarke's curator insight, November 27, 2014 12:04 AM

An incredible article that sheds light on how to effectively brand oneself in a competitive multi-platformed environment 

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Maintaining a personal brand can set financial advisors apart in their industry

Maintaining a personal brand can set financial advisors apart in their industry | Personal Branding | Scoop.it
Maintaining your personal brand can set you apart in your industry and gain credibility and trust, according to financial advisor WJ Rossi, a partner and...
Diana Swan's insight:

WJ Rossi taking the lead are you doing this yet?

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How To Get Your Workforce Ready For the Next Five Years

How To Get Your Workforce Ready For the Next Five Years | Personal Branding | Scoop.it
A sizable shift is coming as millennials enter the workforce and baby boomers retire or modify work styles to reflect flexible and mobile opportunities.
Diana Swan's insight:

The future of employment are you ready for it - again this article underlines the sentiments in this article and the need for each person to view their career as their business. http://yourpersonalbrandname.com/a-personal-brand-website-future-proofs-your-career/

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Career Options Magazine | How to Create your Personal Website

Career Options Magazine | How to Create your Personal Website | Personal Branding | Scoop.it
Diana Swan's insight:

Yes great post and am in complete agreement with you, in fact I believe in the future most people will have their own sites. These are in effect their shopfronts to the world, Premium wordpress Personal Brand Websites are provided at www.yourpersonalbrandname.com these sites are backed by an international development team and offer a simple step by step process to get quickly set up.

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Branding Yourself 2014

Branding Yourself 2014 | Personal Branding | Scoop.it
Branding Yourself 2014 own your own website, the domain name is owned by you and the hosting is paid by you. You have total control of your Brand site and name
Diana Swan's insight:

For People who hate any form of self promotion this article might help.. I totally understand how you feel and I too run away from any type of public stage unless its for work.. and this is the caveat, it is what we say and do - our thoughts on the subjects we know most about that lends us our credibility and more ..

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A Personal Brand Website Future Proofs Your Career

A Personal Brand Website Future Proofs Your Career | Personal Branding | Scoop.it
A Personal Brand Website Future Proofs Your Career, Your Personal Brand Website sets you apart from the competition and makes you stand out in a noisy world
Diana Swan's insight:

Thomas Frey has this to say “By 2030 over 2 billion jobs will disappear.” –

Reid Hoffman counters it by saying “Not only can anyone be an entrepreneur, but they must be.”

”We must act as CEO of our careers, take control of our professional future, and become globally competitive. http://lnkd.in/dAn28qu

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trendwatching.com's THE FUTURE OF CUSTOMER SERVICE

Five trends that will redefine great service in 2015 and beyond.
Diana Swan's insight:

Brilliant presentation, the future looks great, such opportunities..

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Employee Branding ignites Top Referrals and Company Success 2014

Employee Branding ignites Top Referrals and Company Success 2014 | Personal Branding | Scoop.it
Employee Branding ignites Top Referrals and Company Success 2014, Your Personal brand Name offers you your business high street location
Diana Swan's insight:

PWC is actively engaged in this form of marketing does anyone know of any other companies going down this road?

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FAs Can’t Afford to Overlook Personal Branding

FAs Can’t Afford to Overlook Personal Branding | Personal Branding | Scoop.it
Advisors should be active on social media, on their websites and in their community.
Diana Swan's insight:

Great advice offered here - thank you. At Sweidan & Co situated in South Africa each one of our Financial Advisors now has their own Personal Brand Website.
We felt it extremely important that the advisors be able to communicate their message to their current and potential clients and that they differentiate themselves in the market.
Perhaps the most important element of this exercise is that it has provided an official Google Passport, meaning that the client may research the advisor prior to meeting. On meeting the advisor the client feels comfortable as the person is known, this is hugely important when discussing personal finance.
We used www.yourpersonalbrandname.com who offer Premium Personal Brand Websites created via a simple step by step process and robust enough to continue growing for a lifetime.

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Digital Marketing Connecting Businesses

Digital Marketing Connecting Businesses, bringing you more clients, leads and traffic ensuring a ROI growing your brand and your digital footprint
Diana Swan's insight:

My site redone, business is all about people what you say, what you do words and actions mean more than flashy advertising, word of mouth word of web 

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Le personal branding du Community Manager - IMCI

Le personal branding du Community Manager - IMCI | Personal Branding | Scoop.it
Community Manager : 4 conseils pour un personal branding efficace
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Elevator Pitch Brilliance Equals Super Success

Elevator Pitch Brilliance Equals Super Success | Personal Branding | Scoop.it
Elevator Pitch Brilliance Equals Super Success, hone and perfect Your Elevator Pitch to promote yourself successfully to new and existing contacts
Diana Swan's insight:

It would seem people are looking for info on creating a perfect Elevator Pitch hence we have added more content for this subject hopefully this will make the journey into creating your own Personal Brand a little easier.

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Resume Websites Vs Traditional Resume

Resume Websites Vs Traditional Resume | Personal Branding | Scoop.it
A resume website takes showcasing your education and experience to a whole new level.
Diana Swan's insight:

Your Brand already exists this is the best way to control it and form it to the way you want to be seen and recognized by others

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Personal Branding for Financial Advisors

Personal Branding for Financial Advisors | Personal Branding | Scoop.it
As more and more people start planning for a happy and financially healthy retirement the need for financial advisors is likely to grow, and more and...
Diana Swan's insight:
www.yourpersonalbrandname.com offers this exact service and in fact we have used this for our Financial Consultants at Sweidan & Co. We feel it is particularly important for our advisors to showcase themselves as independent Professionals and this is exactly what their individual websites allow them to do. The trust factor created via these online brands is tremendous as future clients get to see, read about and listen to the consultant prior to meeting. Innovative companies such as PWC offer their interns a weeks course on Personal Branding ensuring the success of the individuals business. We know People buy from people they like, know and trust - this offers the perfect gateway to engendering consumer trust, whilst also providing the consultant the means to become a specialist and expert within his niche area of expertise.
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How Marketing and PR Should Work Together to Reach Customers

How Marketing and PR Should Work Together to Reach Customers | Personal Branding | Scoop.it
Marketing (science) and PR (art) must work together to foster the best consumer relationship.
Diana Swan's insight:

Great article and lots to think on however it is this sentence that sums it up for me ' A customer will feel disconnected from a brand if its employees are disconnected. It's simple psychology.'

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Personal Branding Made Easy

Personal Branding Made Easy | Personal Branding | Scoop.it
Personal Branding Made Easy - we offer you a step by step process to quickly get your Brand online
Diana Swan's insight:

This post offers simple easy to follow steps to help you create Your own Personal Brand Website.

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Pascale Hotterbeex's curator insight, November 14, 2014 4:36 AM

Quelques étapes simples pour établir sa marque personnelle sur internet.

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Showcase Your Marketing Career with Workfolio’s Personal Website Creator | JobBrander

Showcase Your Marketing Career with Workfolio’s Personal Website Creator | JobBrander | Personal Branding | Scoop.it
Diana Swan's insight:

Great post and I agree the offering from Workfolio is excellent, its simple and easy to set up. However should you want a more comprehensive site that allows for expansion and growth then I suggest you check outwww.yourpersonalbrandname.com. Here you are provided Premium Wordpress sites created via a simple step by step process, backed by an international development team.

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Why Your Brand Shouldn't Fear Assigning Authorship

Why Your Brand Shouldn't Fear Assigning Authorship | Personal Branding | Scoop.it
Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
Diana Swan's insight:



Mark your article in Moz is superb, absolutely brilliant, literally got goose bumps as I am in such passionate agreement with these sentiments. I have written a number of articles on this exact topic in  the hope that someone would see the logic in this and then I found your article - heaven
I hope you don't mind I have included some excerpts and links below to further explain my thoughts on this subject
And thank you for the invitation to your group.

'Personally Branded Employees together with Company Branding provides the magic behind H2H(human to human) communication the fuel for Big Company success and the future of Evergreen Marketing Equity.'http://yourpersonalbrandname.com/employee-personal-branding-company-branding-thrive/ 'Village business was all about doing business with people you knew, liked, and trusted; today’s business is no different. Personally branded employees bring to your organisation their own villages; these villages are major assets as they offer the company new audiences and wonderful opportunities for further business.'http://yourpersonalbrandname.com/employee-branding-ignites-top-referrals-company-success-2014/ ;
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10 Ways to Build Your Personal Brand

10 Ways to Build Your Personal Brand | Personal Branding | Scoop.it
No matter what industry you're in, a strong identity will help you stand out with customers. Here are 10 ways to build your personal brand.
Diana Swan's insight:

Brilliant examples and inspiring stories, these certainly need to be shared..

Anyone wanting to set up their own Personal Brand Website? we can help via a simple step by step process take a look at www.yourpersonalbrandname.com for more info..

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Personal Branding Doesn’t Mean Just Fixing Your LinkedIn Presence

Personal Branding Doesn’t Mean Just Fixing Your LinkedIn Presence | Personal Branding | Scoop.it
Spruce up your professional marketing techniques -- for your career prospects and your company's sake.
Diana Swan's insight:

 Great post, I believe it is super important for people to own their own content and the best way to do this is to create a Personal Brand Website. Your own Personally Branded site puts you in charge of your content and of your reputation, social media profiles provide another facet to your brand but remember these are not your own platforms, you do not control them.

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How Financial Advisors Can Thrive in the Digital Age |

How Financial Advisors Can Thrive in the Digital Age | | Personal Branding | Scoop.it
Financial advisors can learn a lot from personal finance bloggers and robo-advisors to thrive in the digital age.
Diana Swan's insight:

Stephanie, excellent advice particularly like this'Ultimately, this is a relationship business, and people want to do business with people that they know, like, and trust!'


I agree with you Blogging is a hugely strong tool, your brand is built on the useful information you generate for your target audience.  Take this one step further and wrap your blog into a Personally owned Premium Personal Brand website and you have the strongest tool in the box.  Owning your own domain and name is essential and a step in the right direction of controlling your brand.

www.yourpersonalbrandname.com offers a simple step by step process to getting an owned Premium Personal Brand website, providing a home for blogging, videos and much more. 

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