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Personal Branding and Professional networks
Personal Branding and Professional networks
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Personal Branding and Professional networks | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


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rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Personal Branding and Professional networks | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

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Martin (Marty) Smith's curator insight, January 26, 5:18 AM

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

Bill Gassett's curator insight, January 26, 11:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

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3 Key Leadership Tips From Twitter CEO Dick Costolo

3 Key Leadership Tips From Twitter CEO Dick Costolo | Personal Branding and Professional networks | Scoop.it
Twitter CEO Dick Costolo took the stage at Disrupt on Monday, but not to talk about Twitter. Instead, he offered up leadership advice.

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A Better Twitter Hashtag

A Better Twitter Hashtag | Personal Branding and Professional networks | Scoop.it

'Twitter hashtags can be an incredibly useful tool, and after reading Twitter’s latest blog share on how to choose a Twitter Hashtag, I figured I would share my list of tips on how to improve your Twitter hashtags.'


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9Dotstrategies's curator insight, September 2, 2013 10:50 PM

Tips on how to Improve Hashtag usage....

Mehdi BH's comment, September 3, 2013 9:14 AM
Great !
harish magan's comment, September 3, 2013 10:22 AM
Thanks for sharing
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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Personal Branding and Professional networks | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | Personal Branding and Professional networks | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).


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Carlos Polaino Jiménez's curator insight, March 20, 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 1:27 AM

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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Personal Branding and Professional networks | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, March 8, 2013 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
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How to Build the Perfect Tweet: an infographic guide

How to Build the Perfect Tweet: an infographic guide | Personal Branding and Professional networks | Scoop.it

A tweet only has 140 characters; with such a small amount of characters at your disposal, you need to make the most of each one.


The perfect tweet consists of three main parts: your message, a link and blank space. Here's what each section should include:

Message:

  • Call to action: Tell readers what you want them to do.
  • Hashtags: Include one or two to increase your reach among people who don't follow you.
  • Tone: Use your own voice, but in a professional way.
  • Format: Use a mix of headlines, questions and statistics to drive clicks and retweets.

Link:

  • Shortened URLs: Bit.ly links earn the most retweets.

Blank space:

  • Leave room for at least 20 characters at the end of your tweet so retweeters can add comments.

Check out the graphic for more information...


Via Lauren Moss, Beth Kanter
Philippe Trebaul's insight:
Poster sur:    TOUT SUR FACEBOOK AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUT SUR Pinterest AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUS DE GOOGLE PLUS AVEC PHILIPPE TREBAUL SUR SCOOP.IT  Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  MONSTER.FR AVEC PHILIPPE TREBAUL  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
Comment construire le Tweet Perfect ? Un guide d'infographie.

À partir de...

"Un tweet a seulement 140 caractères, w vec une telle petite quantité de caractères à votre disposition, vous avez besoin pour tirer le meilleur de chacun.


Le tweet parfaite se compose de trois parties principales: Votre message, un lien et un espace vide. Voici ce que chaque section doit inclure:

Message:

  • Appel à l'action: Dites aux lecteurs ce que vous voulez qu'ils fassent.
  • Hashtags: Inclure un ou deux pour augmenter votre portée chez les personnes qui ne vous suivent.
  • Tonalité: Utilisez votre propre voix, mais d'une manière professionnelle.
  • Format: Utiliser un mélange de titres, des questions et des statistiques de conduire clics et retweets.

Lien:

  • URL raccourcie: Bit.ly liens gagner le plus de retweets.

Espace vide:

  • Laissez un espace d'au moins 20 caractères à la fin de votre tweet donc retweeters pouvez ajouter des commentaires.

Consultez le graphique pour plus d'informations "...



How to Build the Perfect Tweet: an infographic guide via @kanter http://sco.lt/...




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ParadigmGallery's comment, March 6, 2013 12:21 PM
ugh..come a long way but always more to learn...space at end of tweet for added comments and RT's ....WOW
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Secrets of a Killer Blog Post #Infographic

Secrets of a Killer Blog Post  #Infographic | Personal Branding and Professional networks | Scoop.it
Un blogue intérêt non excellente Moyen d'AJOUTER juin Valeur additional un site Web et il Votre intérêt juin Stratégie éprouvée versez attirer DE Nouveaux clients. Le hic, C'est Qué Vous Devez AJOUTER DU NOUVEAU CONTENU Tout le Temps.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Ricard Lloria
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Martin (Marty) Smith's curator insight, March 11, 10:49 PM

Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid.

There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled.

Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts.

Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway.

There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M

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Infographic: 10 Tips For Posting Better Social Media Updates

Infographic: 10 Tips For Posting Better Social Media Updates | Personal Branding and Professional networks | Scoop.it

This infographic created by Short Stack and Skinny shows ways to make updates better and more interesting. 
Some tips like posting a fun fact will definitely keep readers interested, while others, like not always ending a status update with a question serves to remind us not to make our page too gimmicky.

 
Check out some highlights at the link or view the infographic in its entirety here.


Via Lauren Moss
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Fiona MacDonald's curator insight, November 11, 2013 2:59 PM

Good tips - I try to follow, but might sometimes fail!

Mrs. Amstutz's curator insight, November 11, 2013 4:24 PM

need to read this and consider how I can better promote our library via social media

Intriguing Networks's curator insight, November 18, 2013 7:33 AM

Pointers for posters :)

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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Personal Branding and Professional networks | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


Via Lauren Moss, Rim Riahi, Philippe Trebaul
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TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.

Michael Shaw's curator insight, July 31, 10:28 PM

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

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9 Tips For Keeping Your Internet Use Private

9 Tips For Keeping Your Internet Use Private | Personal Branding and Professional networks | Scoop.it

Many people are concerned about online privacy. And, conversely, many more are not, freely sharing any and everything on their favorite social networks, paying little attention to their mobile app settings, and happily letting Google track each keyword that they search.

It’s easy to get paranoid about all this stuff, but it does pay to be a little careful when using the internet, particularly when it comes to your personal safety. And while Twitter holds pride of place as one of the safest social networks, by taking the time to educate yourself on the security and privacy settings within your profile, being mindful of which third-party apps you allow access to your account and ensuring that you aren’t making it easy for burglars by constantly telling the world when you’re not at home, you can rest assured that you’re doing everything you can to keep your presence safe on Twitter.

 

This infographic proposes 9 tips for keeping your internet usage private.


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Ouida Sparkman's curator insight, August 17, 2013 6:36 PM

Sharing some useful information from the free corner

gregmhagar's curator insight, August 19, 2013 9:03 AM

9 Tips for Keeping Internet Use Private.

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6 Twitter Marketing Tips you can Use in Your Business Today!

6 Twitter Marketing Tips you can Use in Your Business Today! | Personal Branding and Professional networks | Scoop.it
Blog post at Stefan Boyle, Lead Generation Training : I still speak to many people who still don't understand Twitter.

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The Secret Internet Marketing Superman Stuff [Marty's 3 IM Tips]

The Secret Internet Marketing Superman Stuff  [Marty's 3 IM Tips] | Personal Branding and Professional networks | Scoop.it

Great IM tips by Martin (Marty) Smith!


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Martin (Marty) Smith's curator insight, March 5, 2013 4:09 PM

3 Things You Can't Know, Until You Know
Apparently I've entered that "professor emeritus" space that befalls all Ecommerce Directors as they age (lol). Before I link off into the sunset here are three things I could have told you back when I was an Ecom director only on pain of death (yours or mine :). 

1.  Internet Marketing Isn't What You think
I wrote a piece about how misinformed most people are about what Internet marketing IS:

http://www.atlanticbt.com/blog/why-internet-marketing-isnt-what-you-think-it-is/  

Internet marketing is the extension, amplification and feedback loop every marketer depends on. For every moment you obsess about look and feel you lose money because THEY (your customers) will tell you everything you need to know if you only LISTEN. 

Oh, and make sure you LISTEN to Google too. Good to do what the KING tells you to do WHEN she tells you too. 

2. Everything Balances and Dances Until There Is A Wobble
Metrics are tied to each other. When your traffic goes up chances are your bounce rate will inch up too. When your time on site goes up because you've created great gamification or video marketing your SEO gets easier, you generate more Facebook LIKES and life is good. 

Then there is a wobble. 

Wobbles are inevitable so staying calm and carrying on no matter how severe the wobble is the only way to be an Internet marketer (otherwise you end up jumping off the roof LOL). 

Wobbles can come from Google, competitors or the war in Iraq. Death, taxes and that there will be costly wobbles in your Internet marketing future are life's new immutable truths. Your Internet marketing will dance again after a period of rehab and if you stay calm and carry on. 

3. The Secret Is There Is No Secret
I spent valuable TIME trying to find the FREE LUNCH of Internet marketing, the silver bullet, the one action that would solve all problems. Some may be able to do so, but someone wins the lottery too that doesn't mean it makes statistical SENSE (lol). 

Your best Internet marketing bet is to:

* DO THE WORK.

* LISTEN to the responses.
* Rinse and Repeat. 

The MAGIC of life and Internet marketing is in the JOURNEY not the destination no matter how rich it makes you. In the end your money goes into a trust or to your children, so what matters is what is happening NOW, this MOMENT.


If you are doing the work, no matter how "bad" you think it is, you are ahead of many. If you LISTEN you are ahead of more and if you relentlessly rinse and repeat you will be at the far right of Internet marketing's bell curve. 

Good luck to all the Supermen and Superwomen out there thinking that surely their head will explode if they have to learn one more thing (it won't) and never trusting they are really THERE (they are).


You NEVER need anything MORE than what you have as you read this. You are fully armed and ready right NOW to change the world, to change YOU. 

Do the work. Listen. Rinse and Repeat. 


Martin (Marty) Smith's comment, March 5, 2013 4:26 PM
Thanks John. You ROCK as always. Marty
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Rules For Beautiful WordPress Sites with HTML5's Cool New Stuff [infographic]

Rules For Beautiful WordPress Sites with HTML5's Cool New Stuff [infographic] | Personal Branding and Professional networks | Scoop.it
Now it’s so easy to use HTML5 multimedia features with your WordPress site to make it more beautiful. Simply follow our Infographic's rules and you can prepare your website. You can also contact to...

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INFOGRAPHIC: What Makes People Sold On Brands On Facebook?

INFOGRAPHIC: What Makes People Sold On Brands On Facebook? | Personal Branding and Professional networks | Scoop.it

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic...


Via Lauren Moss
Philippe Trebaul's insight:
INFOGRAPHIC: What Makes People Sold On Brands On Facebook ?

"Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic"...
























INFOGRAPHIC: What Makes People Sold On Brands On Facebook? via @MYDstudio http://sco.lt/...

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Mercor's curator insight, February 18, 2013 1:48 PM

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TrendOMatic's curator insight, February 19, 2013 10:10 AM

Het gaat niet om volgen maar delen via Facebook!

TrendOMatic's curator insight, February 19, 2013 10:19 AM

De toegevoegde waarde van Facebook is sharing!