Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets |

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.


Via Jeff Domansky, Martin (Marty) Smith, John van den Brink