Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms |

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.


Via Jeff Domansky, Martin (Marty) Smith, John van den Brink