Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | Personal Branding and Professional networks | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky, Martin (Marty) Smith, John van den Brink