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Rescooped by Philippe Trebaul from Facebook for Business Marketing
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3 Ways to Optimize Facebook Ads for Better Results

3 Ways to Optimize Facebook Ads for Better Results | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations. In this article I'll share three tips for making the most of your Facebook ad campaigns. #1: Reach the Right…

Via Peg Corwin
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Peg Corwin's curator insight, November 17, 2014 10:15 AM

Use Facebook ads to reach the right audience, compare dup ad performance, and include interesting images.

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Infographic: The history of online advertising

Infographic: The history of online advertising | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
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9Dotstrategies's curator insight, October 3, 2013 4:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 4, 2013 12:54 AM

what's up next?

Lee Werrell's curator insight, October 6, 2013 6:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

Rescooped by Philippe Trebaul from Curation & The Future of Publishing
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis
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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:13 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 4, 2013 8:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 6:52 AM

Social cost

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How Do You Properly Compensate Content Creators When Content Curation Is The New King?

How Do You Properly Compensate Content Creators When Content Curation Is The New King? | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

"The curator is getting more cred for recognizing good content than the creator is for making good content."

 


Via Robin Good, Jimun Gimm, Jim Lerman, Deanna Dahlsad
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Deanna Dahlsad's curator insight, July 22, 2013 12:34 AM

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.

Monica S Mcfeeters's curator insight, July 23, 2013 7:26 AM

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

corneja's curator insight, July 23, 2013 5:24 PM

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

 

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How Social Sites Make Money - Infographic

How Social Sites Make Money - Infographic | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business.


Via Lauren Moss
Philippe Trebaul's insight:
How Social Sites Make Money ? - Infographic

"The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business".




















How Social Sites Make Money - Infographic via @MYDstudio http://sco.lt/...


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Reeda Malik's curator insight, February 14, 2013 2:51 AM

Ever wonder how these social sites make their money?