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Rescooped by Philippe Trebaul from Personal Branding Using Scoopit
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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | Personal Branding and Professional networks | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 26, 5:18 AM

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

Bill Gassett's curator insight, January 26, 11:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

Rescooped by Philippe Trebaul from visualizing social media
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SEO Ranking Factors Infographic

SEO Ranking Factors Infographic | Personal Branding and Professional networks | Scoop.it

This infographic on ranking factors comes from Ben Norman, one of UK’s leading SEO consultants and follows up his SEO checklist 2013. 

Its focus is the search engine ranking factors – namely the things you have to pay attention to in order to get a decent amount of organic traffic to your site.

SEO ranking factors include on-page SEO: content, site structure, titles, meta descriptions, tags and off-page SEO: social media, link building, autorship. Find more details at the link.


Via Lauren Moss
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Quyet Tran's curator insight, September 25, 2013 3:35 AM

a complete guide for zoombies SEOer

Rescooped by Philippe Trebaul from Vos outils CM & veille !
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Rédaction web : 7 idées reçues décryptées

Rédaction web : 7 idées reçues décryptées | Personal Branding and Professional networks | Scoop.it
Pour les stratèges, le marketing de contenu semble avoir le vent en poupe. La réalité du terrain est pourtant différente et le rédactionnel demeure souvent le parent pauvre des sites internet.

Via Stéphanie Gagin, Coraline DE GARCIA
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Rescooped by Philippe Trebaul from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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SEO Rollups - A Secret Internet Marketing Strategy

SEO Rollups - A Secret Internet Marketing Strategy | Personal Branding and Professional networks | Scoop.it

Amazes me more big companies don't know about SEO rollups, the ability to platform or "Hub" a website and roll up large groups of keywords.


Via Martin (Marty) Smith, ABroaderView
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Rescooped by Philippe Trebaul from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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What should we expect in the next few months in terms of SEO for Google? - Matt Cutts, Google

What should we expect in the next few months in terms of SEO for Google? From Matt Cutts, Mountain View.


Via iNeoMarketing, ABroaderView
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iNeoMarketing's curator insight, May 14, 2013 7:59 AM

Straight from the Man. Answers the Penguin 2.0 questions: what to expect, and what you should do.


  • See the article at www.youtube.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
annebot's curator insight, May 15, 2013 1:46 AM

Always practice safe social networking.

Rescooped by Philippe Trebaul from Google Plus and Social SEO
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Pearltrees

Pearltrees | Personal Branding and Professional networks | Scoop.it
Pearltrees lets you have all your interests at your fingertips all the time

Via Neil Ferree
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Neil Ferree's curator insight, April 25, 2013 10:28 AM

PearlTrees is sorta kinda like Scoop.it only different. They just hit the 1 Million contibutor marker and that ain't too bad. I like to create a custom Bit.ly for my main Pearls like this http://bit.ly/CMStrategyPearlTree2013

Rescooped by Philippe Trebaul from AtDotCom Social media
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SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC]

SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC] | Personal Branding and Professional networks | Scoop.it
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, March 16, 2013 9:08 PM

Fascinating look at the evolution of post Panda and Penguin SEO. Try and use old techniques to win page one and you will do more damage than good as this infographic makes it clear. 

Rescooped by Philippe Trebaul from Writing, Blogging & Storytelling
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Basic Website Usability Tips for PR Pros | Masters Public Relations

Basic Website Usability Tips for PR Pros | Masters Public Relations | Personal Branding and Professional networks | Scoop.it

Via OnlineMastersPR
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Rescooped by Philippe Trebaul from WordPress Google SEO and Social Media
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WordPress SEO Hosting Google SEO Zoekmachine Optimalisatie

WordPress SEO Hosting Google SEO Zoekmachine Optimalisatie | Personal Branding and Professional networks | Scoop.it
WordPress SEO Hosting Zoekmachine Optimalisatie bedrijf: Ber|Art Visual Design naam: A.J.M.

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's comment, September 2, 2013 10:45 AM
Professional Secure #WordPress Cloud Hosting, Design, #SEO + Social Media Strategy: http://hosting.ber-art.nl /@BerriePelser
malek's comment, October 22, 2013 12:17 PM
very smart title, highly interesting content, thanks
Rescooped by Philippe Trebaul from visualizing social media
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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Personal Branding and Professional networks | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
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Aziz Louksah's curator insight, January 28, 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
Rescooped by Philippe Trebaul from COMMUNITY MANAGEMENT - CM2
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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Personal Branding and Professional networks | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


Via Lauren Moss, Rim Riahi, Philippe Trebaul
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TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.

Michael Shaw's curator insight, July 31, 10:28 PM

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

Rescooped by Philippe Trebaul from Time to Learn
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Seo Toolbox

Seo Toolbox, un panel d'outils SEO pour faciliter le travail d'un référenceur. Présentation réalisée par Marref Imen pendant la 2ème édition de la semaine du web à Alger.


Via Frédéric DEBAILLEUL
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Rescooped by Philippe Trebaul from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch

Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Search Engine Watch | Personal Branding and Professional networks | Scoop.it
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.

 

"Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though."


Via iNeoMarketing, ABroaderView
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iNeoMarketing's curator insight, May 13, 2013 9:14 AM

Please be aware. Once this happens, we'll get the information to you, as well as the impact on your B2B SEO efforts. In the interim, please stick with the basics: good, solid, fresh content.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
jaynalocke's curator insight, May 14, 2013 3:20 PM

And you thought it was going to be Google Skunk.

Rescooped by Philippe Trebaul from Communication web professionnelle
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Comment augmenter le trafic de son blog | Blog WebMarketing

Comment augmenter le trafic de son blog | Blog WebMarketing | Personal Branding and Professional networks | Scoop.it
Augmenter le trafic de son blog n'est pas aussi simple que ça l'est sur le papier, mais n'est pas non plus une science confuse. Je considère qu'un blog,

Via Bruno TRITSCH
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Bruno TRITSCH's curator insight, May 1, 2013 12:49 PM

Cet article est relativement complet et sensé, vous devriez sincèrement en prendre connaissance et vous laisser guider au fil des liens pertinents qu'il vous propose!

Si vous mettez toutes ces techniques en pratique, votre trafic va exploser à n'en pas douter!

Rescooped by Philippe Trebaul from Search Engine Marketing Trends
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How to future-proof your SEO

How to future-proof your SEO | Personal Branding and Professional networks | Scoop.it

A long time ago, people used to talk more about sustainable SEO. I don’t know exactly when the whole discussion died down (as a trend, of course), but today, I see very few people talking about it, and fewer still practice it.

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.” Many people say SEO has changed vastly; experts say SEO is re-inventing itself. Matt Cutts says Google is becoming even smarter, and industry publications are alive with gurus constantly discussing Google’s rapidly evolving algorithms.

But while it’s fun to debate and discuss Google’s latest algorithm changes, all you really need to know is what one ex-Google employee said: Forget SEO. Build your content as if there was no Google. Craft your marketing campaigns like there are just people out there to please, not search engines to placate.

In doing so, you’ll actually be practicing the most powerful and safe SEO strategy: Sustainable SEO.

Read more at http://venturebeat.com/2013/03/27/how-to-future-proof-your-seo/

 

 


Via Igniva Solutions
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Manish Puranik's curator insight, August 2, 2013 12:24 AM

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.”

Igniva Solutions's comment, September 23, 2013 9:07 AM
@Manish Puranik You are so right!
Manish Puranik's comment, September 23, 2013 10:21 AM
Dear Seorce and Igniva, thank you and Welcome to my page! I will try my level best not to disappoint you and also would love to learn what topics would you like to read about on this page. All suggestions, comments and feedback are welcome!
Rescooped by Philippe Trebaul from AtDotCom Social media
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SEO Beginner: Keyword Research - Infographic

SEO Beginner: Keyword Research - Infographic | Personal Branding and Professional networks | Scoop.it
When you’re performing your affordable search engine optimization for the first time, it’s easy to get ahead of yourself. Many people want to jump right into the fun parts like creating content and...

Via Alessandro Rea, John van den Brink
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Rescooped by Philippe Trebaul from Communication web professionnelle
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Daniel Roch et le SEO Wordpress

Daniel Roch et le SEO Wordpress | Personal Branding and Professional networks | Scoop.it
Aujourd’hui je vous propose cette interview de Daniel Roch, consultant indépendant sur WordPress, le référencement naturel et le webmarketing.

Via Bruno TRITSCH
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Bruno TRITSCH's curator insight, March 11, 2013 4:33 PM

Dans cet article, vous découvrirez quelque peu la personnalité de Daniel ROCH, ainsi que de précieux conseils pour la configuration de votre site ou blog WordPress.

De plus, il ne se contente pas de dire il faut faire ci ou ça, il explique le pourquoi du comment, de sorte que vous apprenez et surtout vous retenez plus facilement!

A lire sans tarder.