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Personal Branding and Professional networks
Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from Time to Learn
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Les clés pour mesurer son R.O.I social

Les clés pour mesurer son R.O.I social | Personal Branding and Professional networks | Scoop.it

Comment mesurer efficacement le retour sur investissement des médias sociaux? Talenco, société de conseil 2.0 publie un livre blanc sur la question.


Via Frédéric DEBAILLEUL
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Erick Hostachy's comment, May 1, 2013 8:51 AM
Eternel billet laissant croire qu'il existe des moyens simples pour calculer le ROI d'une stratégie Social Media... et qui démontre qu'il n'y en a pas. Décevant.
Rescooped by Philippe Trebaul from The Marketing Technology Alert
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93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data] - HubSpot

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data] - HubSpot | Personal Branding and Professional networks | Scoop.it

Take a look at the latest data on the ROI of inbound marketing, and its impact on key marketing metrics...


ROI of Inbound Marketing for Traffic

1) 92.34% of companies using inbound marketing increase their traffic.

2) 85% of companies using inbound marketing increase traffic within 7 months.

3) Blogging champions as the #1 method for increasing traffic, with SEO in second place.

 

ROI of Inbound Marketing for Leads

4) 92.7% of companies using inbound marketing increase their lead generation.

5) 83.9% of companies using inbound marketing increase leads within 7 months.

6) "Other" inbound marketing techniques -- like landing pages and calls-to-action -- champion as the #1 method for increasing leads. Blogging comes in second place.

 

ROI of Inbound Marketing for Sales

7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate.

8) 49.7% of companies using inbound marketing increase sales within 7 months.

9) "Other" inbound marketing techniques -- like landing pages and calls-to-action -- are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind.


Via iNeoMarketing
Philippe Trebaul's insight:
93% des sociétés de l'aide Inbound Lead Generation marketing Augmentation [Nouvelle ROI de données] - HubSpot

Jetez un coup d'oeil aux données les plus récentes sur le retour sur investissement du marketing entrant, et son impact sur les métriques clés du marketing ...


ROI du marketing entrant pour le trafic

1) 92,34% d'entreprises utilisant le marketing entrant augmenter leur trafic.

2) 85% des entreprises utilisant le marketing entrant augmenter le trafic dans les 7 mois.

3) champions Blogging que la méthode n ° 1 pour l'augmentation du trafic, avec référencement à la deuxième place.

 

ROI du marketing entrant pour Leads

4) 92,7% des entreprises utilisant le marketing entrant augmenter leur production de plomb.

5) 83,9% des entreprises utilisant le marketing entrant augmentation entraîne un délai de 7 mois.

6) «Autres» des techniques de marketing entrants - comme les pages d'atterrissage et des appels à l'action - champion que la méthode n ° 1 pour les prospects en augmentation. Blogging vient en deuxième place.

 

ROI du marketing entrant pour les ventes

7) 42,2% d'entreprises utilisant le marketing entrant augmenter leur taux de conversion des prospects à la vente.

8) 49,7% des entreprises utilisant le marketing entrants augmenter les ventes dans les 7 mois.

9) «Autres» des techniques de marketing entrants - comme les pages d'atterrissage et des appels à l'action - sont le numéro un du marketing raison attribuer à l'augmentation de leur chiffre d'affaires, avec une meilleure intelligence de plomb n'est pas loin derrière.


93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data] - HubSpot via @TheMAAlert http://sco.lt/...

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iNeoMarketing's curator insight, February 27, 2013 9:22 AM

Great stats, and accompanying charts within the post. It draws on a new,  full inbound marketing ROI report from HubSpot and MIT.


  • See the article at blog.hubspot.com
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Rescooped by Philippe Trebaul from visualizing social media
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Getting More From Infographics

Getting More From Infographics | Personal Branding and Professional networks | Scoop.it
Infographics are on the rise, and well-made, well-placed creations can broaden a brand's reach further than any advertisement.

 

As a visual communication device, infographics lend themselves to the representation of statistical data or explanation of complex relationships. But that’s not where their value ends. In fact, infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.


Via Lauren Moss
Philippe Trebaul's insight:
Tirer le meilleur des Infographies.

Infographies sont à la hausse, et bien fait, les créations bien placés peuvent élargir la portée d'une marque au-delà de toute publicité.

 

En tant que dispositif de communication visuelle, infographie se prêtent à la représentation des données statistiques ou des explications des relations complexes. Mais ce n'est pas là leur valeur se termine. En fait, infographie peuvent communiquer n'importe quoi, tant que c'est engageante, pertinente et plus convaincante que l'image que comme texte pur.

Infographies viennent dans une variété de formats, aussi. Mise en page, l'orientation et le style ne sont limitées que par la créativité du concepteur.Nous commençons même à voir la montée du «infomotion" - infographie avec des éléments mobiles et l'interactivité que la poursuite interpellent le public".


Getting More From Infographics via @MYDstudio http://sco.lt/...


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The Challenge of Getting Visibility on Facebook [infographic]

The Challenge of Getting Visibility on Facebook [infographic] | Personal Branding and Professional networks | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss
Philippe Trebaul's insight:
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


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Martin (Marty) Smith's curator insight, January 30, 2013 8:27 AM

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

Martin (Marty) Smith's comment, January 30, 2013 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Mike Gingerich's curator insight, January 30, 2013 5:18 PM

Images and video are the future, prepare now!