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Personal Branding and Professional networks
Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from Tourism in Europe
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Dossier de l'été : les ambitions de Google dans le tourisme

Dossier de l'été : les ambitions de Google dans le tourisme | Personal Branding and Professional networks | Scoop.it

A travers ses propres comparateurs, et ses outils comme Maps, Google prend des positions dans le secteur du voyage. Quitte à se placer en concurrent de certains partenaires historiques.


Alors que iTravel d'Apple se fait attendre, Google pousse ses pions dans le tourisme aux Etats-Unis bien sûr, mais en France également. Le géant de Moutain View, qui contrôle plus de 95% de la recherche, a lancé son comparateur tricolore Fligth Search en mars 2013. Nombre de compagnies aériennes l'on suivi, alors que les agences en ligne incluant Go Voyages font de la résistance.


Via Thomas-Penette Michel
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Rescooped by Philippe Trebaul from Just Story It Biz Storytelling
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10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling

10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling | Personal Branding and Professional networks | Scoop.it

"Are you planning to give iBooks Author a place in your classroom? The video tutorials below will definitely give you a hand. As you know by now, iBooks Author is one of the formidable apps available in the iTunes store. It allow users to create interactive ebooks and share them with the rest of the world."


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Philippe Trebaul's curator insight, August 3, 2013 3:44 AM

From Karen Dietz


:)


Have a great WE!


@TREBAULPhilipp

Monika Górska's curator insight, August 4, 2013 5:57 PM

try it?

 

Tony Gough's curator insight, August 5, 2013 9:31 AM

Every teacher should be using this! And every student reading them!

Rescooped by Philippe Trebaul from Business and Marketing
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The Definitive Guide to Small Business Marketing Stats – Social, Local and Mobile Marketing

The Definitive Guide to Small Business Marketing Stats – Social, Local and Mobile Marketing | Personal Branding and Professional networks | Scoop.it
Find out some of the most incredible small business marketing statistics to help improve your Social Media, Email Marketing & SEO for your SMB.

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Michael Ehline's comment, August 3, 2013 10:06 AM
Love this stuff. Thanks
Media Street Apps's comment, August 4, 2013 11:31 AM
No problem
Rescooped by Philippe Trebaul from NOLA Ed Tech
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Using Illustrations & Animation to Ensure Your Message is Clear

Using Illustrations & Animation to Ensure Your Message is Clear | Personal Branding and Professional networks | Scoop.it

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Doug Joubert's curator insight, July 30, 2013 9:26 PM

Thank you again, Richard!

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Instagram cancella le foto caricate con Instance

Instagram cancella le foto caricate con Instance | Personal Branding and Professional networks | Scoop.it
Le immagini caricate con l'app Instance per Windows Phone 8 vengono eliminate dai server pochi secondi dopo l'upload. Stessa sorte ...

Via Antonio Ficai
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Rescooped by Philippe Trebaul from Pinterest
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Oh, How Pinteresting!, A pinning shortcut for your iPhone

Oh, How Pinteresting!, A pinning shortcut for your iPhone | Personal Branding and Professional networks | Scoop.it

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Ainhoa Martín Rosas's curator insight, July 31, 2013 5:40 AM

Pinterest actualiza y mejora su app para móviles.

Rescooped by Philippe Trebaul from Lean Content
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Does Your Content Live Life To Its Fullest?

Does Your Content Live Life To Its Fullest? | Personal Branding and Professional networks | Scoop.it
The secret to content marketing success is to build a well-oiled machine. You could create completely unique content for every medium. But why waste content that still has legs?

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Ally Greer's curator insight, June 5, 2013 3:38 PM

Mark Sherbin always has great content tips to offer. Here, he asks the ever important question, "is your content getting the most out of its life?"


Philosophical as it may sound, it's a question that you should consider with each piece of content you produce. How can it be repurposed?


I challenge you to do three things with each piece of content you produce in the next few weeks.


Get ready to see an increased impact with much less time spent, and share your experiences here!

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New Relic: Application Monitoring

New Relic: Application Monitoring | Personal Branding and Professional networks | Scoop.it
Get real-time web application monitoring with New Relic.
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Rescooped by Philippe Trebaul from Blogs
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Sécuriser Wordpress plugin: Limit login attempts

Sécuriser Wordpress plugin: Limit login attempts | Personal Branding and Professional networks | Scoop.it
Aujourd’hui nous allons voir comment sécuriser un petit mieux votre blog WordPress. Saviez-vous que, par défaut, WordPress permet d’essayer, sans aucune limite, des combinaisons d’identifiant/mot de passe, pour se connecter au Tableau de bord ?

Via Vincent Denoiseux
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Rescooped by Philippe Trebaul from Blogs
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Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | Personal Branding and Professional networks | Scoop.it

Via Robin Good, Vincent Denoiseux
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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 10:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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Utilisez des hashtags dans vos articles WordPress et créez des liens entre vos articles

Utilisez des hashtags dans vos articles WordPress et créez des liens entre vos articles | Personal Branding and Professional networks | Scoop.it
Hashtag est un nouveau #plugin gratuit pour WordPress qui va vous permettre de créer des liens entre vos articles grâce à des hashtags. Plutôt malin, une fois installé, ce petit plugin qui ne paye ...

Via Vincent Denoiseux
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laurence billard's curator insight, July 1, 2013 10:33 AM

cela semble intéressant... à tester donc

Lucie Tonelli's curator insight, July 15, 2013 2:45 AM

les hashtags envahissent les réseaux

 

Rescooped by Philippe Trebaul from Blogs
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If Your Blog Were A Beer what kind would it be?

If Your Blog Were A Beer what kind would it be? | Personal Branding and Professional networks | Scoop.it
If Your Blog Were A Beer what kind would it be?

Via Vincent Denoiseux
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Rescooped by Philippe Trebaul from Blogs
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WebversusWeb. Comparez votre site a celui d’un concurrent

WebversusWeb. Comparez votre site a celui d’un concurrent | Personal Branding and Professional networks | Scoop.it
WebversusWeb est un outil en ligne très simple qui permet de comparer en un clic les performances Seo de deux sites web. Cet outil de veille gratuit nous vient d’Espagne et ne propose qu’une version en la langue de Cervantes.

Via Vincent Denoiseux
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Rescooped by Philippe Trebaul from SocialMediaDesign
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Organize Any Type of Documents and Videos Into Professional-Looking PDF Collections with Acrobat XI Pro Portfolios

Organize Any Type of Documents and Videos Into Professional-Looking PDF Collections with Acrobat XI Pro Portfolios | Personal Branding and Professional networks | Scoop.it
Easily combine multiple files into one professional, well-organized PDF Portfolio, including Word or Excel files, web pages, videos, and more.

Via Robin Good, Jimun Gimm
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Robin Good's curator insight, July 30, 2013 4:39 PM



The professional version of Adobe Acrobat XI sports once again (it had been removed), a very useful feature for content curators of all kinds: PDF Portfolios.

PDF Portfolios are nothing else but professionally organized, indexed (fully searchable) and packaged collections of PDF files which can be customized in many ways.


With Acrobat XI Pro Portfolio feature you can combine spreadsheets, web pages, documents, Flash videos, and more type of files in a rich PDF Portfolio which preserves in full the original document format and contents.


You can easily re-arrange and order all of the included PDF in your preferred fashion and decide how the collection will be displayed (there are multiple modes available).


You can also brand your PDF Portfolios with your company's logo, typeface, and identity graphics. Alternatively you can create your own look using Acrobat XI Pro built-in themes, layouts, and palettes.


Available for both Mac and PC.


Free 30-day trial available here: http://www.adobe.com/go/tryacrobatpro/


Pricing: $ 449



Find out more: http://www.adobe.com/products/acrobat/combine-pdf-files-portfolio.html






Rescooped by Philippe Trebaul from RSS Circus : veille stratégique, intelligence économique, curation, publication, Web 2.0
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Newsblur: Simple Search for Feeds, Saved Stories, and Blurblogs

Newsblur: Simple Search for Feeds, Saved Stories, and Blurblogs | Personal Branding and Professional networks | Scoop.it
Search, which can easily be considered one of the most important features of a world-class news reader, is also one of the most difficult features to build.
While working on the feature, I came across...

Via Serge Courrier
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Rescooped by Philippe Trebaul from Bootstrapping Social Media Tools & Apps
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CrowdGene contest: get your own crowdsourcing social network free

CrowdGene contest: get your own crowdsourcing social network free | Personal Branding and Professional networks | Scoop.it
Want your own crowdsourcing social network?

Via OsakaSaul
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Rescooped by Philippe Trebaul from Digital Delights - Images & Design
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Cartoon Fansigns - Funny Fan Sign Generators

Cartoon Fansigns - Funny Fan Sign Generators | Personal Branding and Professional networks | Scoop.it

Via Ana Cristina Pratas
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Rescooped by Philippe Trebaul from Writing for Kindle
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The Sea Change of Self-Publishing - Writing for Kindle

The Sea Change of Self-Publishing - Writing for Kindle | Personal Branding and Professional networks | Scoop.it

I’ve just returned from the Romance Writers of America’s national conference. Change has been the word on our lips for at least a couple of years, but the swell was washing over every aspect of the conference this year."


Via Penelope
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Penelope's curator insight, July 30, 2013 9:38 PM

 

Do the words "self-publishing" invoke fear in you? Do you think you must go to a large publishing house or you won't be taken seriously? Are you afraid to take the leap?

 

When you read about the buzz going on at the Romance Writers of America's national conference, I believe your fear could turn to downright giddiness. For the first time ever, editors and agents were wooing authors. The self-pub side of the BALLroom was jammed and buzzing with excitement. Romance is hot in the digital market.

 

Here's the rub: not many are making a ton of money with self-publishing--yet. There is still a bit of a steep learning curve to learning all about the finer aspects of formatting, uploading, and then the dreaded self-marketing. Can one person truly do it all?

 

Here are my thoughts on self-publishing: You can get the darn book written, published, and marketed much faster than waiting on somebody else to notice you and your work. You may find success with it, you may not, but you'll never find out unless you take the first step. Fear has kept many a fine writer in the closet. Feel the fear and do it anyway!

 

***This review was written by Penelope Silvers for her curated content on "Writing for Kindle"***

 

 Link to the full article: http://writerunboxed.com/2013/07/24/the-sea-change-of-self-publishing/

 

 

 

 

 

Rescooped by Philippe Trebaul from Lean Content
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YouTube Marketing: 5 Reasons Why You Should Add Videos to Your B2B Marketing Mix

YouTube Marketing: 5 Reasons Why You Should Add Videos to Your B2B Marketing Mix | Personal Branding and Professional networks | Scoop.it

youtube marketing campaigns http://t.co/WpOvNpJZWl


Via Baochi, Ally Greer
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Ally Greer's curator insight, June 2, 2013 1:17 PM

Videos are a great form of lean content marketing - they can be repurposed (if you do it right) and are super shareable.

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Get Started with Sourcebits

Get Started with Sourcebits | Personal Branding and Professional networks | Scoop.it
Sourcebits takes a design-led engineering approach to build mobile and web products across iPhone, iPad, Android and Windows.
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Rescooped by Philippe Trebaul from Blogs
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Les addicts à Twitter seraient-ils narcissiques ?

Les addicts à Twitter seraient-ils narcissiques ? | Personal Branding and Professional networks | Scoop.it

Une récente étude conduite par l’université du Michigan démontre que l’usage des réseaux sociaux serait à la fois le reflet et l’amplificateur du narcissisme. Alors que Facebook serait son parfait miroir, Twitter serait un mégaphone amplifiant les messages du narcissique. Le nombre de messages postés ainsi que le temps passé sur les deux réseaux sociaux seraient corrélés au niveau de narcissisme.
(...)


Via Pascal Faucompré, Vincent Denoiseux
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Pascal Faucompré's curator insight, July 16, 2013 3:19 AM

A noter : "Parmi les jeunes, ceux ayant le plus haut score de narcissisme étaient ceux qui tweetaient le plus fréquemment. Parmi les 35 ans, les plus narcissiques étaient ceux postant le plus sur Facebook. "

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[Ils se sont lancés sur les médias sociaux] Episode 6 : les bars et restaurants

[Ils se sont lancés sur les médias sociaux] Episode 6 : les bars et restaurants | Personal Branding and Professional networks | Scoop.it
Afin de comprendre les problématiques rencontrées par les entrepreneurs sur les médias sociaux, j’ai décidé de consacrer une rubrique complète au décryptage de ces nouveaux outils par secteur d’activité.

Via Vincent Denoiseux
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Rescooped by Philippe Trebaul from Blogs
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Blogueur ou entrepreneur ?

Blogueur ou entrepreneur ? | Personal Branding and Professional networks | Scoop.it

Un blogueur n'est pas de facto un entrepreneur. L'inverse peut être vrai. Et vous ? De quel côté êtes vous ? L'un ou l'autre ? Blogueur ou entrepreneur ? est un article original de 4h18. 4h18 -


Via Vincent Denoiseux
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Alexandre Kuhn's curator insight, July 2, 2013 4:30 PM

Avant de se lancer la question est souvent de trouver un modèle économique viable.

Un blog peut être rentable mais c'est rarement le cas.

Une entreprise au contraire ne survivra pas sans être rentable...

A vous de choisir.

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We're All Responsible For Creating A More Meaningful Internet

We're All Responsible For Creating A More Meaningful Internet | Personal Branding and Professional networks | Scoop.it

"I ask you, brands, companies, and individuals as a peer and fellow creator -- do you want to be remembered because you had amazing, beautiful, insightful things to give to the world or do you want to be remembered because you just wouldn’t shut up? The choice is yours."


Via Guillaume Decugis, Vincent Denoiseux
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Claire Cambier's curator insight, July 2, 2013 4:20 AM

Cet article reflète mon point de vue sur l'avenir du community/content management : un besoin de dire plus en parlant moins, sous peine de nous noyer nous-même et nos interlocuteurs dans un océan de contenus, posts, tweets etc.

Beppe Andrianò's curator insight, July 2, 2013 7:34 AM

Questo vale a maggior ragione per quanti operano con la comunicazione al fine di far conoscere meglio i propri prodotti o servizi o come nel caso dell'associaizone nel voler far conoscere una tecnologia, soluzione od opportunità. La creazione di contenuti originali non è solo premiante ai fini di un miglior posizionamento su google ma anche perchè offre la possiblità di farsi conoscere e riconoscere per la propria competenza specifica.

Quindi investite comunque un poco del vostro tempo a raccontare cosa avete fatto e come lo avete fatto perchè sarà sicuramente tempo investito nel vostro futuro professionale ed aziendale.

Sigrid de Kaste's curator insight, July 3, 2013 1:52 AM

Good point in the current world of information overload

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8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC]

8 Data-Backed Ways to Get More Repins on Pinterest [INFOGRAPHIC] | Personal Branding and Professional networks | Scoop.it
There are all sorts of do's and don'ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don't use shortened links. Include price information. Verify your account.

Via Vincent Denoiseux
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