Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA
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Rescooped by Philippe Trebaul from TIC & Educación
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10 Herramientas para mejorar tus códigos QR

10 Herramientas para mejorar tus códigos QR | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Existen un gran número de herramientas para mejorar los códigos QR. Generadores de códigos QR, editores creativos y lectores

Via Gumersindo Fernández
Philippe Trebaul's insight:
10 Herramientas para mejorar tus Códigos QR

Existen un gran número de herramientas para mejorar los Códigos QR. Generadores de Códigos QR, y Editores Creativos lectores


10 Herramientas para mejorar tus códigos QR via @sindofdez http://sco.lt/...

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Le numérique change la pédagogie … à condition de changer la pédagogie !

Le numérique change la pédagogie … à condition de changer la pédagogie ! | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Mon dossier sur le numérique dans le secondaire vient d’être publié sur le site du service Veille et Analyses de l’IFE : il s’agit du Dossier d’actualité n° 79 intitulé &laq...

Via Bruno De Lièvre, numerICE, michel verstrepen
Philippe Trebaul's insight:
Le changement numérique la pédagogie ... à la condition de changer la pédagogie !

"Mon dossier sur le numérique In the secondaire Vient d'être Publié sur le site de du service de Veille et analyse de l'IFE: il s'agit du Dossier d'actualité n ° 79 Intitulé & laq" ...







Le numérique change la pédagogie … à condition de changer la pédagogie ! via @gpmt http://sco.lt/...

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Hervé Cassagne's curator insight, December 27, 2012 6:46 AM

Une lecture essentielle, car elle aborde spécifiquement une question que se posent les parents, comme les autres acteurs du numérique à l'école : Quel est l'impact ?

Rescooped by Philippe Trebaul from Voices in the Feminine - Digital Delights
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Who Owns Your Education Data? #ETMOOC

Who Owns Your Education Data? #ETMOOC | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Via Ana Cristina Pratas
Philippe Trebaul's insight:
Who Owns Vos données sur l'éducation? # ETMOOC


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10 Great Video Tutorials on Using Twitter in Education ~ Educational Technology and Mobile Learning

10 Great Video Tutorials on Using Twitter in Education ~ Educational Technology and Mobile Learning | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

To tweet or not to tweet is the question. This is the title of one great short video I shared in the list below. Though the question sounds philosophical but it is purely explanatory and illustrative. I am revisiting the educational potential of Twitter but this time   in audio visual format. This is the first time I am sharing a video list of tutorials on how teachers can use Twitter for both professional and academic purposes and I believe that this is a great addition to our Twitter in Education section here in Educational Technology and Mobile Learning. - See more at: http://www.educatorstechnology.com/2013/02/10-great-video-tutorials-on-using.html#sthash.vvic41fS.dpuf


Via Dennis T OConnor
Philippe Trebaul's insight:
10 didacticiels vidéo sur l'utilisation de Twitter Grands de l'éducation ~ Technologie éducative et l'apprentissage mobile.

"Pour tweet ou de ne pas tweet est la question. C'est le titre d'une courte vidéo que je viens de partager dans la liste ci-dessous.Bien que la question semble philosophique, mais il est purement explicatif et exemplative.Je suis revisiter le potentiel éducatif de Twitter, mais cette fois en format audio-visuel. C'est la première fois que je vous fais partager une liste de vidéos de tutoriels sur la façon dont les enseignants peuvent utiliser Twitter à des fins professionnelles et académiques, et je crois qu'il s'agit d'un excellent ajout à notre Twitter dans la section éducation ici en  technologie de l'éducation et de l'apprentissage mobile - Voir plus d'..."


10 Great Video Tutorials on Using Twitter in Education Educational Technology and Mobile Learning via @wiredinstructor http://sco.lt/

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Nouvelles technologies : et si on se déconnectait ?

Nouvelles technologies : et si on se déconnectait ? | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Ordinateurs, smartphones, consoles de jeux : une mère de famille américaine a tout mis au placard pendant six mois. Une expérience passionnante qu'elle raconte dans Pause.

Via Fadhila BRAHIMI
Philippe Trebaul's insight:
Nouvelles technologies: Et si on se déconnectait?

"Ordinateurs, smartphones, consoles de jeux: mère de famille américaine juin une mission Tout au placard pendant six mois. Une expérience passionnante raconte qu'elle DANS Pause"...

Nouvelles technologies : et si on se déconnectait ? via @fbrahimi http://sco.lt/...


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3 outils pour améliorer la lecture sur le Web

3 outils pour améliorer la lecture sur le Web | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Lors de votre veille, vous êtes souvent amené à lire beaucoup d’articles sur le web. Mais ces articles ont souvent une mise en page et/ou une police qui ne facilitent pas la lecture. Les publicités peuvent aussi distraire l’attention.
Philippe Trebaul's insight:
3 Outils versez Improving la conférence sur le Web.

"During your veille de, Vous êtes souvent Amene à lire beaucoup d'articles sur le web. Maïs articles CES Ont souvent juin Mise en page et / ous juin policiers Qui ne facilitent Pas la conférence. May also les publicités distraire l'attention".

3 outils pour améliorer la lecture sur le Web via @cftchus http://sco.lt/...

______________________________________________________________

NOTA : LE "BLOG DU MODERATEUR" EST LE BLOG DE...REGIONSJOBS...!

:0)

@TREBAULPhilippe


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Redefining Digital Literacy for Our Learners—and Ourselves

Redefining Digital Literacy for Our Learners—and Ourselves | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Taking day-long hikes into an exquisite national park like Desolation Wilderness, west of Lake Tahoe, provides a wonderful metaphor for learning: just when we think we’ve reached a destination we h...

Via Paul Signorelli
Philippe Trebaul's insight:
Redefining Digital Literacy for Our Learners—and Ourselves.

Taking day-long hikes into an exquisite national park like Desolation Wilderness, west of Lake Tahoe, provides a wonderful metaphor for learning: just when we think we’ve reached a destination we h...










Redefining Digital Literacy for Our Learners—and Ourselves via @paulsignorelli http://sco.lt/...

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Curalia: propuestas TIC para el aula

Curalia: propuestas TIC para el aula | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Curalia es un sitio web que intenta proporcionar al profesorado los recursos ya preparados para evitarle consultas y más consultas de páginas web a la hora de preparar sus clases . Su misión es la de selecciona, filtrar y distribuir contenidos. Uno de los apartados más destacados e interesante  es el denominado Guía de formación docente, en el que se incluyen un buen número de guías metodológicas basadas en el modelo T-pack. La metodología TPACK (Technological pedagogical content knowledge) ha sido desarrollada por los investigadores Mishra y Koehler (2006) y divulgado por la profesora Judi Harris. Permite la inclusión de las TIC en los procesos de enseñanza-aprendizaje consiguiendo generar conocimiento tecnológico, pedagógico y disciplinar.


Via L. García Aretio, Norman René Trujillo Zapata, Marcelo Varela, Angel Acción Lamas, Gumersindo Fernández
Philippe Trebaul's insight:
Curalia: propuestas TIC para el aula

Curalia es un sitio web que intenta proporcionar al profesorado los recursos ya preparados para evitarle consultas y más consultas de páginas web a la hora de preparar sus clases . Su misión es la de selecciona, filtrar y distribuir contenidos. Uno de los apartados más destacados e interesante  es el denominado Guía de formación docente, en el que se incluyen un buen número de guías metodológicas basadas en el modelo T-pack. La metodología TPACK (Technological pedagogical content knowledge) ha sido desarrollada por los investigadores Mishra y Koehler (2006) y divulgado por la profesora Judi Harris. Permite la inclusión de las TIC en los procesos de enseñanza-aprendizaje consiguiendo generar conocimiento tecnológico, pedagógico y disciplinar.


Curalia: propuestas TIC para el aula via @sindofdez http://sco.lt/...

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veranodel63's curator insight, February 27, 2013 5:41 PM

Para poder acceder a los contenidos de Curalia y a las guías hay que registrarse en la plataforma.

Rescooped by Philippe Trebaul from Modern Marketer
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The Secret To Mining Gold In The Social Media Revolution

The Secret To Mining Gold In The Social Media Revolution | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

In one of my recent posts You Can’t Understand A Conversation That You Aren’t A Part Of...  an industry colleague Martin (Marty) Smith jumped in the conversation and sparked much interest! It struck me that the Social Revolution really has created new and different consumer behaviors... forcing "Business As Usual" to change...
 


Via The Fish Firm
Philippe Trebaul's insight:
Le secret de la Gold Mining Dans La Révolution sociale des médias.

"Dans un de mes posts récents vous ne comprenez pas une conversation que vous ne font pas partie d'une ...   une industrie collègue Martin (Marty) Smith a sauté dans la conversation et a suscité beaucoup d'intérêt! Il m'a semblé que la révolution sociale a vraiment créé de nouveaux comportements de consommation et de différent ... forçant "Business As Usual" pour changer" ...


The Secret To Mining Gold In The Social Media Revolution via @TheFishFirm http://sco.lt/...
 


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JC Hubac's curator insight, March 15, 2013 4:42 AM

.The Secret To Mining Gold In The Social Media Revolution!!!!!

Rechetana Rathore's comment, March 21, 2013 8:45 AM
great post "The Secret to Mining Gold in The Social Media Revolution". Really amazing. I will recommend this advice to one of my friend to acquire the same for http://vfxconsultancy.com
Rechetana Rathore's comment, March 21, 2013 8:47 AM
A great article on social media. Thanks came from http://vfxconsultancy.com for this innovative post through me (Rechetana Rathore).
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NetPublic » Guides : Sensibilisation à la e-réputation, bonnes pratiques des réseaux sociaux

NetPublic » Guides : Sensibilisation à la e-réputation, bonnes pratiques des réseaux sociaux | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Via Veille digitale, Richard Dubois, BOUTELOUP Jean-Paul
Philippe Trebaul's insight:
NetPublic »Guides: Sensibilisation à la e-réputation, des Bonnes Pratiques Réseaux sociaux.

NetPublic » Guides : Sensibilisation à la e-réputation, bonnes pratiques des réseaux sociaux via @BOUTELOUPJP http://sco.lt/...

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Veille digitale's curator insight, February 27, 2013 6:05 AM

le guide des bonnes pratiques des médias sociaux a bénéficié en février 2013 d’une actualisation avec une version augmentée en libre téléchargement : Guide des bonnes pratiques des médias sociaux(46 pages, en pdf) qui comprend notamment la mise à jour des statistiques et le recrutement de collaborateurs sur les réseaux sociaux.

Rescooped by Philippe Trebaul from The MarTech Digest
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The Top 13 Marketing Automation Articles Curated Today, Wednesday, 2/27/13

The Top 13 Marketing Automation Articles Curated Today, Wednesday, 2/27/13 | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Here are The Marketing Automation Alert's best marketing automation-related articles curated today, Wednesday, 2/27/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

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Featured Marketing Automation Article

 

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data] - HubSpot


http://sco.lt/6ehs5R

From blog.hubspot.com - Today, 9:22 AM

Take a look at the latest data on the ROI of inbound marketing, and its impact on key marketing metrics...

 

ROI of Inbound Marketing for Traffic

1) 92.34% of companies using inbound marketing increase their traffic.

2) 85% of companies using inbound marketing increase traffic within 7 months.

3) Blogging champions as the #1 method for increasing traffic, with SEO in second place.

 

ROI of Inbound Marketing for Leads

4) 92.7% of companies using inbound marketing increase their lead generation.

5) 83.9% of companies using inbound marketing increase leads within 7 months.

6) "Other" inbound marketing techniques -- like landing pages and calls-to-action -- champion as the #1 method for increasing leads. Blogging comes in second place.

 

ROI of Inbound Marketing for Sales

7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate.

8) 49.7% of companies using inbound marketing increase sales within 7 months.

9) "Other" inbound marketing techniques -- like landing pages and calls-to-action -- are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind.

 

iNeoMarketing's insight:

Great stats, and accompanying charts within the post. It draws on a new,  full inbound marketing ROI report from HubSpot and MIT.

 

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Customers Really Matter - 20 Most Popular CRM Software - Capterra


http://sco.lt/8K6GDR

From www.capterra.com - Today, 9:29 AM

 

iNeoMarketing's insight:

Tremendous market summary of CRM systems with breakdown. You'll want to click through to see the raw data.

 

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5 Infographics to Teach You How to Easily Create Infographics in PowerPoint [+ TEMPLATES] - HubSpot


http://sco.lt/8mhLZR

From blog.hubspot.com - Today, 9:26 AM

5 infographics and free templates that will teach you how to easily create professional-looking infographics in PowerPoint.

 

iNeoMarketing's insight:

We're not scooping all five infographics, but definitely want you to click through should you want to find an easy way to create infographics in PowerPoint. You'll want to bookmark this one!

 

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The Psychology of Behavioral Marketing | Lead Views - a B2B Lead Generation Blog


http://sco.lt/7u7xoX

From www.leadformix.com - Today, 9:15 AM

Key excerpts...

 

People continue to browse your website, download documents, and complete forms for more information on topics that interest them. This is exactly what they have always done. The difference is that using behavioral marketing, interest and their real intent is identified. You only need to know what you’re looking for to discern between disinterested visitors and your next customer.  By knowing how they got to your site, pages visited, forms completed, content downloaded, repeat visits to your site, you can start to discern their level of interest. But how do we know that people that visit your site are showing their true intent?  The answer lies in their psychology.

 

...The internet provides a perceived feeling of anonymity that allows people to express themselves in ways that they might be unable to without feeling anonymous.

Now translate this to when a prospect is on your website. The pages they linger on, the links they find intriguing and click, and the documents they download are pretty accurate indicators of interest. Most likely they are not browsing your website with someone watching and therefore influencing their behavior on your site. The more they do these things on certain pages, the more interest they have. And therefore, the more likely their behaviors reflect actual interest. When you skillfully use behavioral data about the companies that visit your site, you are essentially benefiting from the positive effects of those people browsing in solitude and while feeling fairly anonymous.

 

iNeoMarketing's insight:

Translating this into tangible action: your analytics should provide click paths and time spent per page. So then the question is: do high click paths and time spent equal high potential prospects?

 

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To Send or Not to Send an Email…That Is the Question - ClickZ

 

http://sco.lt/7aKRUX

From www.clickz.com - Today, 8:41 AM

Conclusion...

 

It is possible to over-target your marketing message, which leaves an entire audience of potential conversions out in the cold. While you may see that customers are purchasing from very specific categories, it doesn't hurt to expand your reach a little to see if there is interest in complementary categories. Be systematic and decisive about how you target; don't make the audience too small, as you may be missing out on potential customers. However, you have to use caution when casting a wide net as well, or you may turn some subscribers off.

 

iNeoMarketing's insight:

Targeting is a balancing act, and to find the right balance, you need to test, test, test. It's an interesting point made by the author: a recipient could be open to a variety of different offers that may not fit the target profile, so how do you take action not to ignore them?

 

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Why marketers are embracing content curation - iMediaConnection.com


http://sco.lt/6ksvDN

From www.imediaconnection.com - Today, 8:04 AM

Key excerpt...

 

One tactic that B2B marketers are increasingly turning to in order to alleviate many of these challenges is content curation. This strategy enables them to accomplish their goals while addressing the challenge of limited resources. While 57 percent of respondents are using content curation, it is still in its early stages, as 34 percent of marketers have been curating for less than six months. This is great news for marketers, as it means that there is enormous opportunity to select a topic that isn't yet being curated well, and really own it. With the right content curation tool, marketers can spend a small amount of time each day reviewing, organizing, and editorializing content that they then share through different channels to benefit their organization.

 

iNeoMarketing's insight:

We have noted this before, and will continue to hammer it away: content curation must be a part of your content marketing strategy. Forget the simplicity: it offers a real value to your clients and prospects inasmuch as it is a central depository of topic specific content that makes life easier for your audience!

 

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Introducing the Marketing RaDaR | Forrester Blogs


http://sco.lt/688OuX

From blogs.forrester.com - Today, 9:05 AM

Summary...

 

Our research shows a four-stage customer life cycle best sums up how customers interact with companies. First customers discover a product or service; then they explore it in greater detail; next they buy the product or service; and after purchase they engage with the company from which they bought, as well as with other customers. If companies create positive engagements they can drive new discovery -- either by introducing existing customers to additional products or by leveraging satisfied customers to pass the word along to others.

 

If you want to support this life cycle, you'll need to start looking at the world the way your customers do: As an ongoing sequence of reach channels, depth channels and relationship channels. That's just what savvy marketers are doing -- building their "Reach and Depth and Relationship" channels into "marketing RaDaRs" that leverage all three types.

 

Depth channels tell your product's story. Your website, your stores and your salespeople serve a common purpose: To give your customers and prospects the detail they're seeking when they explore your product and to guide them to a purchase.

Relationship channels serve your existing customers. Most of the people who sign up for your mailing lists or follow you in social media are satisfied customers. These channels aren't about attracting new audiences or directly driving sales; they're about staying in touch with your biggest fans.

Reach channels get you into the consideration set. Word of mouth and unbranded searches are the two channels your customers use most to discover products, followed by traditional channels like TV ads and in-store displays. Your purpose for using these tools is to encourage customers to explore your offering in greater depth.

 

iNeoMarketing's insight:

The new report is Mix Art And Science For Marketing Success. The impact this fresh approach has on the B2B marketer is the way the marketer forms its communications around the different stages, and corresponding content marketing efforts that are required. This is a new concept that is worthy upon which to stay aware.

 

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4 Steps to the Perfect Landing Page | Marketing Automation - Pardot

 

http://sco.lt/5aQoGP

From www.pardot.com - Today, 7:35 AM

Summary...

 

The steps below outline what needs to be done to create a landing page that will satisfy both the marketing scientists and the marketing artists of the world, while also improving conversion rates and the time spent on your site:

1. Start with your value proposition.

Try to indicate that your landing page is offering something of real value by using strong calls to action and benefit-focused language.

2. Create points of engagement.

Jeff Demers, Director of Search Engine Marketing at Wakefly, suggests that engagement on a landing page is a function of sightlines (where users look on the page), copy, and “things to do.” While it’s tempting to hide your offer behind a form, some value needs to be included up front. Aim for two points of engagement per page, one being a non-password protected piece of content like an infographic, video, or calculator, and the other being the offer that’s gated behind a form. Having this second piece of content that’s a freebie allows consumers to see the caliber of the content that you create without having to give up any of their personal information first.

3. Test all elements to improve conversions.

The best way to measure landing page performance is by studying data compiled through A/B and multivariate testing.

4. Fine-tune your Thank You page.

Make your Thank You page experience rich and compelling, and include additional points of engagement like videos, case studies, and links to deeper content on your site.

 

iNeoMarketing's insight:

Point #2 is one that is new to us, and makes tremendous sense not only for the reasons delineated, but also for the trust that it builds between you and the visitor. Demonstrating value upfront establishes a quid pro quo that will be pursued by the visitor.

 

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7 Google Analytics metrics everyone should monitor - Ragan


http://sco.lt/6sBGfR

From www.ragan.com - Today, 7:29 AM

Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.

 

Top seven metrics to watch:

1. Bounce rate

2. Conversion

3. Traffic sources

4. Content

5. Social reports

6. Percentage of new visits

7. Landing and exit pages

 

iNeoMarketing's insight:

Another excellent primer on Google Analytics. If you're an SMB, please follow the infographic above to properly setup your GA account.

 

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CMOs Bullish About Social Media Spending - Marketing Charts


http://sco.lt/5mQMVd

From www.marketingcharts.com - Today, 7:51 AM

Key excerpt...

 

CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in the next 5 years, according to findings from Duke University’s Fuqua School of Business, which just released its latest CMO Survey. The forecast may be over-aggressive, though: last year, CMOs predicted that social would grab 10.8% share of budgets by this point, with the reported share this year (8.4%) about 20% below that mark. Nevertheless, budgets are definitely on the increase: the 8.4% share noted in this survey is up more than 10% from 7.6% in August 2012, and is also up from 7.4% in February of last year.

 

The latest survey shows that current spending (as a share of total marketing budgets) is highest among B2C-services companies (9.9%), with B2C-product (9.6%) and B2B-services (9.6%) companies close behind. B2B-product companies drag down the average, spending only 7.5% share of their budgets on social.

 

iNeoMarketing's insight:

We highlighted the last sentence of the excerpt: given the need for B2B product companies to establish themselves as thought leaders and educate their audience on their products, we would've thought that this percentage would be higher.

 

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What Matters Most in Content Marketing « iMediaConnection


http://sco.lt/7FTCTp

From blogs.imediaconnection.com - Today, 8:01 AM

Synopsis...

 

What the Google Panda Means for Your Site

1: Higher quality content is a must

The Panda update zeroes in on low quality content and destroys that website within the search rankings of Google.

2: Managing a site's link profile is essential

A site will also be heavily judged on the company that it keeps. All those links that you traded for are now a burden on your website rather than a help. Two way links with low quality sites are the worst; however, even inbound links from spam sites are troublesome. Google thinks that you may have made the site yourself as a link farm and it will penalize you.

3:  Unrelated content that cannot be indexed will be ignored or dropped

If you have not updated your meta tags or your anchor text contains a bunch of dead links, your site is paying for it now. If your content does not match your tags, then your site is paying for that as well.

 

iNeoMarketing's insight:

Content marketing's role in SEO is undeniable, but throwing content up to the site without taking into account the aforementioned will work against you. Click through to read the details, and how you can re-index your site to Google.

 

_____________________________________________________________

Organizing For L2RM Success Is A Challenge If You Have Marketing Silos | Forrester Blogs


http://sco.lt/7L9B57

From blogs.forrester.com - Today, 8:14 AM

Important excerpts...

  • [The author has] focused on how to organize a team to design and manage a buyer-centric L2RM process. And I discuss the many new job titles, roles, and responsibilities that are now appearing in marketing organizations as more and more enterprises adopt an L2R strategy.
  • The greatest challenge that B2B companies face in their adoption of L2RM is moving to the ideal organization while keeping the planes flying at the same time.
  • As these marketing silos focus on their business unit’s products, their output tends to become extremely inside-out and product-focused over time. This makes the ultimate adoption of an L2RM process, which must be closely aligned to buyer journeys, much more difficult.
  • The transitions can be best summarized as:
    • From campaign management to inbound marketing
    • From lead qualification to prospect engagement
    • From collateral planning to content strategy
    • From user groups to advocacy orchestration

 

iNeoMarketing's insight:

The larger report can be found here (for Forrester subscribers): “The Skills And Structures For L2R Success.” We'v extracted important components to the article, but if you're a part of a larger B2B organization, you'll want to click through for the details behind the transition from silo to lead-to-revenue success.

 

_____________________________________________________________

How to Get the Most Out of Your Marketing Automation System - Kuno Creative


http://sco.lt/8q6oBF

From www.kunocreative.com - Today, 7:55 AM

Whether you’re a new or seasoned user, there are some best practices you can put in place to maximize your marketing automation’s ROI.

 

Precursor...

Before you even think about using marketing automation, however, you should have already done the following things:

 

iNeoMarketing's insight:

Worthwhile to re-emphasize the importance of these prelim steps to the implementation of your marketing automation platform, especially bullet number 2. If you're not collaborating with sales, you're in for a world of hurt.

 


Via marketingIO
Philippe Trebaul's insight:
The Top 13 Marketing Automation Articles Curated Today, Wednesday, 2/27/13

Here are The Marketing Automation Alert's best marketing automation-related articles curated today, Wednesday, 2/27/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

_____________________________________________________________

Featured Marketing Automation Article

 

93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data] - HubSpot


http://sco.lt/6ehs5R

From blog.hubspot.com - Today, 9:22 AM

Take a look at the latest data on the ROI of inbound marketing, and its impact on key marketing metrics...

 

ROI of Inbound Marketing for Traffic

1) 92.34% of companies using inbound marketing increase their traffic.

2) 85% of companies using inbound marketing increase traffic within 7 months.

3) Blogging champions as the #1 method for increasing traffic, with SEO in second place.

 

ROI of Inbound Marketing for Leads

4) 92.7% of companies using inbound marketing increase their lead generation.

5) 83.9% of companies using inbound marketing increase leads within 7 months.

6) "Other" inbound marketing techniques -- like landing pages and calls-to-action -- champion as the #1 method for increasing leads. Blogging comes in second place.

 

ROI of Inbound Marketing for Sales

7) 42.2% of companies using inbound marketing increase their lead-to-sale conversion rate.

8) 49.7% of companies using inbound marketing increase sales within 7 months.

9) "Other" inbound marketing techniques -- like landing pages and calls-to-action -- are the number one reason marketers attribute to their increase in sales, with better lead intelligence not far behind.

 

iNeoMarketing's insight:

Great stats, and accompanying charts within the post. It draws on a new, full inbound marketing ROI report from HubSpot and MIT.

 

_____________________________________________________________

Customers Really Matter - 20 Most Popular CRM Software - Capterra


http://sco.lt/8K6GDR

From www.capterra.com - Today, 9:29 AM

 

iNeoMarketing's insight:

Tremendous market summary of CRM systems with breakdown. You'll want to click through to see the raw data.

 

_____________________________________________________________

5 Infographics to Teach You How to Easily Create Infographics in PowerPoint [+ TEMPLATES] - HubSpot


http://sco.lt/8mhLZR

From blog.hubspot.com - Today, 9:26 AM

5 infographics and free templates that will teach you how to easily create professional-looking infographics in PowerPoint.

 

iNeoMarketing's insight:

We're not scooping all five infographics, but definitely want you to click through should you want to find an easy way to create infographics in PowerPoint. You'll want to bookmark this one!

 

_____________________________________________________________

The Psychology of Behavioral Marketing | Lead Views - a B2B Lead Generation Blog


http://sco.lt/7u7xoX

From www.leadformix.com - Today, 9:15 AM

Key excerpts...

 

People continue to browse your website, download documents, and complete forms for more information on topics that interest them. This is exactly what they have always done. The difference is that using behavioral marketing, interest and their real intent is identified. You only need to know what you’re looking for to discern between disinterested visitors and your next customer.  By knowing how they got to your site, pages visited, forms completed, content downloaded, repeat visits to your site, you can start to discern their level of interest. But how do we know that people that visit your site are showing their true intent?  The answer lies in their psychology.

 

...The internet provides a perceived feeling of anonymity that allows people to express themselves in ways that they might be unable to without feeling anonymous.

Now translate this to when a prospect is on your website. The pages they linger on, the links they find intriguing and click, and the documents they download are pretty accurate indicators of interest. Most likely they are not browsing your website with someone watching and therefore influencing their behavior on your site. The more they do these things on certain pages, the more interest they have. And therefore, the more likely their behaviors reflect actual interest. When you skillfully use behavioral data about the companies that visit your site, you are essentially benefiting from the positive effects of those people browsing in solitude and while feeling fairly anonymous.

 

iNeoMarketing's insight:

Translating this into tangible action: your analytics should provide click paths and time spent per page. So then the question is: do high click paths and time spent equal high potential prospects?

 

_____________________________________________________________

To Send or Not to Send an Email…That Is the Question - ClickZ

 

http://sco.lt/7aKRUX

From www.clickz.com - Today, 8:41 AM

Conclusion...

 

It is possible to over-target your marketing message, which leaves an entire audience of potential conversions out in the cold. While you may see that customers are purchasing from very specific categories, it doesn't hurt to expand your reach a little to see if there is interest in complementary categories. Be systematic and decisive about how you target; don't make the audience too small, as you may be missing out on potential customers. However, you have to use caution when casting a wide net as well, or you may turn some subscribers off.

 

iNeoMarketing's insight:

Targeting is a balancing act, and to find the right balance, you need to test, test, test. It's an interesting point made by the author: a recipient could be open to a variety of different offers that may not fit the target profile, so how do you take action not to ignore them?

 

_____________________________________________________________

Why marketers are embracing content curation - iMediaConnection.com


http://sco.lt/6ksvDN

From www.imediaconnection.com - Today, 8:04 AM

Key excerpt...

 

One tactic that B2B marketers are increasingly turning to in order to alleviate many of these challenges is content curation. This strategy enables them to accomplish their goals while addressing the challenge of limited resources. While 57 percent of respondents are using content curation, it is still in its early stages, as 34 percent of marketers have been curating for less than six months. This is great news for marketers, as it means that there is enormous opportunity to select a topic that isn't yet being curated well, and really own it. With the right content curation tool, marketers can spend a small amount of time each day reviewing, organizing, and editorializing content that they then share through different channels to benefit their organization.

 

iNeoMarketing's insight:

We have noted this before, and will continue to hammer it away: content curation must be a part of your content marketing strategy. Forget the simplicity: it offers a real value to your clients and prospects inasmuch as it is a central depository of topic specific content that makes life easier for your audience!

 

_____________________________________________________________

Introducing the Marketing RaDaR | Forrester Blogs


http://sco.lt/688OuX

From blogs.forrester.com - Today, 9:05 AM

Summary...

 

Our research shows a four-stage customer life cycle best sums up how customers interact with companies. First customers discover a product or service; then they explore it in greater detail; next they buy the product or service; and after purchase they engage with the company from which they bought, as well as with other customers. If companies create positive engagements they can drive new discovery -- either by introducing existing customers to additional products or by leveraging satisfied customers to pass the word along to others.

 

If you want to support this life cycle, you'll need to start looking at the world the way your customers do: As an ongoing sequence of reach channels, depth channels and relationship channels. That's just what savvy marketers are doing -- building their "Reach and Depth and Relationship" channels into "marketing RaDaRs" that leverage all three types.

 

Depth channels tell your product's story. Your website, your stores and your salespeople serve a common purpose: To give your customers and prospects the detail they're seeking when they explore your product and to guide them to a purchase.

Relationship channels serve your existing customers. Most of the people who sign up for your mailing lists or follow you in social media are satisfied customers. These channels aren't about attracting new audiences or directly driving sales; they're about staying in touch with your biggest fans.

Reach channels get you into the consideration set. Word of mouth and unbranded searches are the two channels your customers use most to discover products, followed by traditional channels like TV ads and in-store displays. Your purpose for using these tools is to encourage customers to explore your offering in greater depth.

 

iNeoMarketing's insight:

The new report is Mix Art And Science For Marketing Success. The impact this fresh approach has on the B2B marketer is the way the marketer forms its communications around the different stages, and corresponding content marketing efforts that are required. This is a new concept that is worthy upon which to stay aware.

 

_____________________________________________________________

4 Steps to the Perfect Landing Page | Marketing Automation - Pardot

 

http://sco.lt/5aQoGP

From www.pardot.com - Today, 7:35 AM

Summary...

 

The steps below outline what needs to be done to create a landing page that will satisfy both the marketing scientists and the marketing artists of the world, while also improving conversion rates and the time spent on your site:

1. Start with your value proposition.

Try to indicate that your landing page is offering something of real value byusing strong calls to action and benefit-focused language.

2. Create points of engagement.

Jeff Demers, Director of Search Engine Marketing at Wakefly, suggests that engagement on a landing page is a function of sightlines (where users look on the page), copy, and “things to do.” While it’s tempting to hide your offer behind a form, some value needs to be included up front. Aim for two points of engagement per page, one being a non-password protected piece of content like an infographic, video, or calculator, and the other being the offer that’s gated behind a form. Having this second piece of content that’s a freebie allows consumers to see the caliber of the content that you create without having to give up any of their personal information first.

3. Test all elements to improve conversions.

The best way to measure landing page performance is by studying data compiled through A/B and multivariate testing.

4. Fine-tune your Thank You page.

Make your Thank You page experience rich and compelling, and include additional points of engagement like videos, case studies, and links to deeper content on your site.

 

iNeoMarketing's insight:

Point #2 is one that is new to us, and makes tremendous sense not only for the reasons delineated, but also for the trust that it builds between you and the visitor. Demonstrating value upfront establishes a quid pro quo that will be pursued by the visitor.

 

_____________________________________________________________

7 Google Analytics metrics everyone should monitor - Ragan


http://sco.lt/6sBGfR

From www.ragan.com - Today, 7:29 AM

Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.

 

Top seven metrics to watch:

1. Bounce rate

2. Conversion

3. Traffic sources

4. Content

5. Social reports

6. Percentage of new visits

7. Landing and exit pages

 

iNeoMarketing's insight:

Another excellent primer on Google Analytics. If you're an SMB, please follow the infographic above to properly setup your GA account.

 

_____________________________________________________________

CMOs Bullish About Social Media Spending - Marketing Charts


http://sco.lt/5mQMVd

From www.marketingcharts.com - Today, 7:51 AM

Key excerpt...

 

CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in the next 5 years,according to findings from Duke University’s Fuqua School of Business, which just released its latest CMO Survey. The forecast may be over-aggressive, though: last year, CMOs predicted that social would grab 10.8% share of budgets by this point, with the reported share this year (8.4%) about 20% below that mark. Nevertheless, budgets are definitely on the increase: the 8.4% share noted in this survey is up more than 10% from7.6% in August 2012, and is also up from 7.4% in February of last year.

 

The latest survey shows that current spending (as a share of total marketing budgets) is highest among B2C-services companies (9.9%), with B2C-product (9.6%) and B2B-services (9.6%) companies close behind.B2B-product companies drag down the average, spending only 7.5% share of their budgets on social.

 

iNeoMarketing's insight:

We highlighted the last sentence of the excerpt: given the need for B2B product companies to establish themselves as thought leaders and educate their audience on their products, we would've thought that this percentage would be higher.

 

_____________________________________________________________

What Matters Most in Content Marketing « iMediaConnection


http://sco.lt/7FTCTp

From blogs.imediaconnection.com - Today, 8:01 AM

Synopsis...

 

What the Google Panda Means for Your Site

1: Higher quality content is a must

The Panda update zeroes in on low quality content and destroys that website within the search rankings of Google.

2: Managing a site's link profile is essential

A site will also be heavily judged on the company that it keeps. All those links that you traded for are now a burden on your website rather than a help. Two way links with low quality sites are the worst; however, even inbound links from spam sites are troublesome. Google thinks that you may have made the site yourself as a link farm and it will penalize you.

3:  Unrelated content that cannot be indexed will be ignored or dropped

If you have not updated your meta tags or your anchor text contains a bunch of dead links, your site is paying for it now. If your content does not match your tags, then your site is paying for that as well.

 

iNeoMarketing's insight:

Content marketing's role in SEO is undeniable, but throwing content up to the site without taking into account the aforementioned will work against you. Click through to read the details, and how you can re-index your site to Google.

 

_____________________________________________________________

Organizing For L2RM Success Is A Challenge If You Have Marketing Silos | Forrester Blogs


http://sco.lt/7L9B57

From blogs.forrester.com - Today, 8:14 AM

Important excerpts...

  • [The author has] focused on how to organize a team to design and manage a buyer-centric L2RM process. And I discuss the many new job titles, roles, and responsibilities that are now appearing in marketing organizations as more and more enterprises adopt an L2R strategy.
  • The greatest challenge that B2B companies face in their adoption of L2RM is moving to the ideal organization while keeping the planes flying at the same time.
  • As these marketing silos focus on their business unit’s products, their output tends to become extremely inside-out and product-focused over time. This makes the ultimate adoption of an L2RM process, which must be closely aligned to buyer journeys, much more difficult.
  • The transitions can be best summarized as:
    • From campaign management to inbound marketing
    • From lead qualification to prospect engagement
    • From collateral planning to content strategy
    • From user groups to advocacy orchestration

 

iNeoMarketing's insight:

The larger report can be found here (for Forrester subscribers): “The Skills And Structures For L2R Success.” We'v extracted important components to the article, but if you're a part of a larger B2B organization, you'll want to click through for the details behind the transition from silo to lead-to-revenue success.

 

_____________________________________________________________

How to Get the Most Out of Your Marketing Automation System - Kuno Creative


http://sco.lt/8q6oBF

From www.kunocreative.com - Today, 7:55 AM

Whether you’re a new or seasoned user, there are some best practices you can put in place to maximize your marketing automation’s ROI.

 

Precursor...

Before you even think about using marketing automation, however, you should have already done the following things:

 

iNeoMarketing's insight:

Worthwhile to re-emphasize the importance of these prelim steps to the implementation of your marketing automation platform, especially bullet number 2. If you're not collaborating with sales, you're in for a world of hurt.

 


The Top 13 Marketing Automation Articles Curated Today, Wednesday, 2/27/13 via @TheMAAlert http://sco.lt/...

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marketingIO's curator insight, February 27, 2013 9:54 AM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Rescooped by Philippe Trebaul from Strategies Digitales
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Seven dirty secrets of data visualisation | Feature | .net magazine

Seven dirty secrets of data visualisation | Feature | .net magazine | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
What are the real challenges visualisation developers face, and what don't they want you to know about their work?

Via Fadhila BRAHIMI
Philippe Trebaul's insight:
Sept sales secrets de la visualisation de données | Reportage |. Revue net

"Quels sont les défis de visualisation réelle développeurs visage, et ce ne veulent-ils pas que vous sachiez à propos de leur travail?"

Seven dirty secrets of data visualisation | Feature | .net magazine via @fbrahimi http://sco.lt/...


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Rescooped by Philippe Trebaul from Adverbia - Ressources
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Comment protéger son compte Twitter (et le récupérer quand il a été compromis)

Comment protéger son compte Twitter (et le récupérer quand il a été compromis) | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Non, l'AFP n'a pas publié ces photos pro-Assad. Et Burger King n'avait pas habillé son compte aux couleurs de Mcdonald's. Comme les pourtant plus geek Gizmodo et Wired, leurs comptes Twitter a été piraté, une mésaventure qui peut arriver à n'importe qui. S'il n'est pas possible d'éviter le risque zéro, des mesures permettent de compliquer la vie des hackers.

 


Via Adverbia
Philippe Trebaul's insight:
Commenter proteger son compte Twitter (et le récupérer Quand il a Été compromis).

"Non, l'AFP N'A Pas also CES photos de pro-Assad. Et Burger King n'avait Pas habillé aux couleurs son compte de Mcdonald.Comme les pourtant, plus connaisseur Gizmodo et filaire, Comptes Twitter Chaleurs un pirate Été, juin mésaventure qui-peut arrivant de N'importe Qui à. S'IL n'est PAS possible d'eviter Le Risque zéro, des Mesures permettent de compliquer la vie des pirates".


Comment protéger son compte Twitter (et le récupérer quand il a été compromis) via @Adverbia http://sco.lt/...

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Rescooped by Philippe Trebaul from Empresa 3.0
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¿ES UNA PÉRDIDA DE TIEMPO QUE LOS EMPLEADOS PARTICIPEN EN LAS REDES SOCIALES?

¿ES UNA PÉRDIDA DE TIEMPO QUE LOS EMPLEADOS PARTICIPEN EN LAS REDES SOCIALES? | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Lo que me ha llamado a la atención y es por ello que escribo este artículo, es que algunos de los participantes trabajan en empresas que tienen una importante presencia en las redes sociales; y comentaban que pese a ello participaban poco o casi nada en las mismas, ya que desde la propia empresa se veía como pérdida de tiempo que el empleado lo haga, no era bien visto.

 

La pregunta es ¿porqué es una pérdida de tiempo que un empleado twitee, comparta, dé me gusta a contenidos generados por la empresa en la que trabaja?

 

Según ha publicado en una encuesta mundial KPMG, titulada "Going Social: Cómo las empresas están haciendo lo máximo en los medios de sociales", el uso de las redes sociales en las empresas tiende a ser beneficioso para ellas, incluyendo la mejoría del bienestar laboral de sus empleados.

 

Las empresas deberían permitir el uso de las redes sociales a sus empleados porque:


Via MyKLogica
Philippe Trebaul's insight:
¿ES UNA Perdida DE LOS QUE TIEMPO empleados PARTICIPEN EN LAS REDES SOCIALES?

"Lo que me ha Llamado à la atención y es por ello that escribo este artículo, es that algunos de los participating trabajan en empresas that tienen una Important presencia en las redes sociales, y comentaban Que pese un ello participaban poco o casi nada en las mismas , that ya desde la propia empresa soi Veia Côme pérdida de tiempo that el empleado lo haga, aucune époque bien visto.

 

La pregunta es ¿porqué es una pérdida de tiempo que un empleado twitee, Comparta, dé me gusta une generados contenidos por la empresa en la Trabaja that?

 

Según ha publicado en una encuesta mundial KPMG, titulada "Going social: Cómo las empresas están haciendo lo maximo en los medios de sociales", el uso de las redes sociales en las empresas Tiende un service beneficioso par ellas, incluyendo la mejoría del bienestar laboral de empleados sus.

 

Las empresas deberían permitir el uso de las redes sociales d'une sus empleados porque"...


¿ES UNA PÉRDIDA DE TIEMPO QUE LOS EMPLEADOS PARTICIPEN EN LAS REDES SOCIALES? via @Myklogica http://sco.lt/...


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Rescooped by Philippe Trebaul from Blogueuse de Paquerettes
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Card.biz, l’organigramme en ligne devient gratuit

Lancé en 2010, Card.biz proposait alors la création de cartes de visites en ligne, service qui existe encore aujourd'hui mais la startup française a changé


Via Stephanie Fabregad
Philippe Trebaul's insight:
Card.biz, l'organigramme en ligne DEVIENT gratuit.

"Lancé en 2010, proposait Card.biz Alors la création de cartes de visites en ligne, le service Qui existe encore Aujourd'hui MAIS la mise en service d'un changement française"...


Card.biz, l’organigramme en ligne devient gratuit via @SynergieInfo http://sco.lt/...

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Rescooped by Philippe Trebaul from 21st Century Learning and Teaching
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eSafetyKit

eSafetyKit | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Safer internet/eSafety

Via Gust MEES
Philippe Trebaul's insight:
eSafetyKit

Safer Internet / eSafety


eSafetyKit via @knolinfos http://sco.lt/...

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Gust MEES's curator insight, February 27, 2013 2:36 PM

À voir absolument...

 

Present countries: Magyar, Polska, Ireland, Spain, Austria, Romania, Belgium, Netherlands, Czech Republic... 

 

Check also:

 

http://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/

 

Gust MEES's curator insight, February 27, 2013 3:35 PM

Check it out and teach the kids!

 

Schreib-Lounge's curator insight, February 28, 2013 1:54 AM

esaftey-Kit in diversen Sprachen: Franzöisch, Flämisch, Spanisch ...

Rescooped by Philippe Trebaul from Social Media, SEO, Mobile, Digital Marketing
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Businesses Have Something to Learn from Internet Marketers

Businesses Have Something to Learn from Internet Marketers | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Nichole Kelly shows businesses some tried and true techniques that internet marketers have used to turn web traffic into revenue.

Via Kamal Bennani
Philippe Trebaul's insight:
Les entreprises ont quelque chose à apprendre de marketing Internet.

Nichole Kelly montre entreprises des techniques éprouvées du marketing sur Internet qui ont utilisé pour transformer le trafic Web en revenus.

Businesses Have Something to Learn from Internet Marketers http://sco.lt/...


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Rescooped by Philippe Trebaul from Blog | Blog | Blog
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How to Build Your Brand through Guest Blogging | inspirationfeed.com

How to Build Your Brand through Guest Blogging | inspirationfeed.com | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Guest blogging refers to creating content for other blogs. This is one of the best ways of establishing an online presence for your brand. Here are some tips that will help you promote your brand effectively through guest blogging.

Via ioanna aggelidaki
Philippe Trebaul's insight:
Comment construire votre marque à travers Blogging Invité | inspirationfeed.com

Invité blogging se réfère à la création de contenu pour d'autres blogs. C'est l'un des meilleurs moyens d'établir une présence en ligne de votre marque. Voici quelques conseils qui vous aideront à promouvoir votre marque de manière efficace à travers les blogs invité.


How to Build Your Brand through Guest Blogging | inspirationfeed.com via @iaggelidaki http://sco.lt/...


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Rescooped by Philippe Trebaul from L'UNIVERS ALPHA OMEGA
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Une astuce toute simple pour améliorer votre marketing | Blog WebMarketing

Une astuce toute simple pour améliorer votre marketing | Blog WebMarketing | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

Pratiquez-vous l’emailing dans votre Web-Entreprise ? Vous passez sûrement à côté d’un outil de marketing tout simple et peu coûteux, qui va vous permettre de promouvoir vos produits, tout en ayant l’air de ne pas le faire. Et tout ça, sans dépenser un centime de plus.

L’outil en question : Votre signature electronique

Si votre signature contient seulement votre nom et vos coordonnées, vous passez à côté d’un excellent support publicitaire.

Les gens qui acceptent de recevoir vos e-mails sont les membres clés de votre réseau. Ils sont vos prospects, vos clients, vos contacts de presse et vos collègues, et votre signature en ligne est le parfait espace pour une promotion discrète.


Via ALPHA OMEGA GC Review
Philippe Trebaul's insight:
Une astuce toute simple pour améliorer votre marketing | Blog WebMarketing.

Pratiquez-vous l’emailing dans votre Web-Entreprise ? Vous passez sûrement à côté d’un outil de marketing tout simple et peu coûteux, qui va vous permettre de promouvoir vos produits, tout en ayant l’air de ne pas le faire. Et tout ça, sans dépenser un centime de plus.

L’outil en question : Votre signature electronique

Si votre signature contient seulement votre nom et vos coordonnées, vous passez à côté d’un excellent support publicitaire.

Les gens qui acceptent de recevoir vos e-mails sont les membres clés de votre réseau. Ils sont vos prospects, vos clients, vos contacts de presse et vos collègues, et votre signature en ligne est le parfait espace pour une promotion discrète".


Une astuce toute simple pour améliorer votre marketing | Blog WebMarketing via @Alphaomega24 http://sco.lt/...

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Calm Under Pressure mind map | Mind Map Art

Calm Under Pressure mind map | Mind Map Art | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
The Calm Under Pressure mind map explores the steps you must take to remain calm under pressure no matter what life throws your way.

Via Marie
Philippe Trebaul's insight:
Calm Under Pressure mind map | Mind Map Art.

The Calm Under Pressure mind map explores the steps you must take to remain calm under pressure no matter what life throws your way.
Calm Under Pressure mind map | Mind Map Art via @litterae http://sco.lt/...


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Marie's curator insight, February 27, 2013 2:19 PM

Restons zen ....

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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it

TED, an advocate of Ideas Worth Spreading, has picked its Ads Worth Spreading for the third year. Here they are.

Philippe Trebaul's insight:
Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

TED, an advocate of Ideas Worth Spreading, has picked its Ads Worth Spreading for the third year. Here they are.


Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED via @MegsTurns http://sco.lt/...

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Rescooped by Philippe Trebaul from Social Media, SEO, Mobile, Digital Marketing
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The 2 Most Important Words in Marketing are What If

The 2 Most Important Words in Marketing are What If | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Social media crises and social media opportunities are largely created from the same raw materials. Is your brand ready for either?

Via Kamal Bennani
Philippe Trebaul's insight:
Les 2 mots les plus importants dans le marketing sont What If

Sociaux crises médiatiques et sociaux des opportunités médias sont en grande partie créé à partir des mêmes matières premières.Votre marque est prête pour l'autre?


The 2 Most Important Words in Marketing are What If http://sco.lt/...

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Branding: How It Works in a Social Media Age [INFOGRAPHIC]

Branding: How It Works in a Social Media Age [INFOGRAPHIC] | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ...

Via Martin (Marty) Smith, Fred Zimny, Mercor
Philippe Trebaul's insight:
Branding: Comment ça marche dans une ère des médias sociaux [INFOGRAPHIQUE]

"Médias Branding et social - ils semblent aller si bien ensemble, et pourtant ils sont tous les deux très mal compris. Alors que les médias sociaux peuvent servir de porte-voix gigantesque pour votre marque, social" ...

Branding: How It Works in a Social Media Age [INFOGRAPHIC] via @MercorOrg http://sco.lt/...


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Jack Tang's comment, March 15, 2013 1:14 AM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment, March 15, 2013 1:33 AM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment, March 15, 2013 3:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
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Five examples of B2B companies achieving success in social marketing

Five examples of B2B companies achieving success in social marketing | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Philippe Trebaul's insight:
Cinq exemples d'entreprises B2B qui remportent du succès dans le marketing social.

Five examples of B2B companies achieving success in social marketing via @MegsTurns http://sco.lt/...

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Twitter token limit criticised as Falcon Pro hikes app price to deter buyers

Twitter token limit criticised as Falcon Pro hikes app price to deter buyers | Personal Branding and Professional networks - @Socialfave @TheMisterFavor @TOOLS_BOX_DEV @TOOLS_BOX_EUR @P_TREBAUL @DNAMktg @DNADatas @BRETAGNE_CHARME @TOOLS_BOX_IND @TOOLS_BOX_ITA @TOOLS_BOX_UK @TOOLS_BOX_ESP @TOOLS_BOX_GER @TOOLS_BOX_DEV @TOOLS_BOX_BRA | Scoop.it
Developer blames piracy and refunds and hikes price over £87 as app hits 'token limit' of 100,000 users - but Twitter refuses to raise ceiling on app's total users.
Philippe Trebaul's insight:
"Developer blames piracy and refunds and hikes price over £87 as app hits 'token limit' of 100,000 users - but Twitter refuses to raise ceiling on app's total users".
Twitter token limit criticised as Falcon Pro hikes app price to deter buyers via @_systemd http://sco.lt/...
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