SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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Growing a media startup through content: Q&A with MedCity News founder Chris Seper - The Bureau - NewsCred Blog

Growing a media startup through content: Q&A with MedCity News founder Chris Seper  - The Bureau - NewsCred Blog | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Genevieve Walker / Staff Writer -
Chris Seper is the CEO of MedCity media and co-founder of MedCity News, the Cleveland, Ohio-based startup covering life science innovation and the B2B medical health community.

Via Ally Greer
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Ally Greer's curator insight, January 31, 2013 2:57 PM

Think you don't need content marketing because of your niche industry? Think again. MedCity, the Cleveland, Ohio-based startup covering life science innovation and the B2B medical health community, has used content to increase its monthly website traffic from 100k to 300k.


Some great tips from CEO Chris Seper:


-Ask your audience what they want

-Be "insane on metrics"

-"Serve and monetize your audience" as best as you possibly can by being realistic and opening your mind to new distribution methods.

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What Content Marketing can learn from everyday conversation | Ledger Bennett B2B Marketing Blog

What Content Marketing can learn from everyday conversation | Ledger Bennett B2B Marketing Blog | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
What we can learn from everyday conversation in setting the right tone and dialogue for content.

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Ally Greer's curator insight, January 31, 2013 5:42 PM

Although it may seem obvious, it's something that is constantly being overlooked: think about your content marketing as a conversation.


This especially starts with social media communications and carries over into the content that you're offering to your customers. The first conversation cited in this article clearly makes no sense, yet it is the method that most content marketers are taking because it seems right to contunially put out content about what you do and who you are, rather than to actually engage in coversation. The truth is, starting a conversation may take a little more time, but it's worth it. Listening to what your customers and potential customers want and then putting out content to cater to those desires is a much more effective strategy in the long run.

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Reach escape velocity through lean content marketing

These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?


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Ally Greer's curator insight, February 11, 2013 6:59 PM

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:


Marketing Matters!

The myth that not all startups need marketing is simply untrue.


Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...


#leancontent

  • Leverage SlideShare presentations to share your vision
  • Guest post to distribute your ideas
  • Answer Quora questions that relate to your field
  • Curate content relevant to your expertise
Martin (Marty) Smith's curator insight, February 11, 2013 7:05 PM

I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic  BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 

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6 Tricks to Maximize the Impact of Your Tweets

6 Tricks to Maximize the Impact of Your Tweets | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.


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Ally Greer's comment, February 14, 2013 7:06 PM
Yes!!!
Joshua OCock's comment, March 12, 2013 7:39 AM
A truly fantastic post. Provides simple and effective calls to action for social media success and impact.
Teresa Levy's curator insight, March 12, 2013 3:13 PM

 good question. When I go to twitter there is always a proble

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How UserVoice Keeps Customers (Happy) Through Content

How UserVoice Keeps Customers (Happy) Through Content | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.


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Ally Greer's curator insight, March 4, 2013 6:46 PM

In our last #leancontent meetup, UserVoice's Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included:


1. Why Content?

2. What Type of Content Should I Create?

3. How Should I Distribute my Content?

4. How do I Reap the Benefits of Content?

5. What Tips Can You Provide for Content Creation?


Check out the writeup to find out the answers!

Two Pens's curator insight, March 5, 2013 11:16 AM

Via Ally Greer, whos got good taste. The tip from UserVoice on creating content is the emphasis on getting your customers to tell stories about how they use your product or service. If they love you, their enthusiasm in the stories they tell comes across. 

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Using Twitter for Curated Academic Content

Using Twitter for Curated Academic Content | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

The job of the humanities academic has always been to absorb large amounts of content, evaluate it, synthesize it, and portray the results in a way that will be relevant and engaging to an audience.


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Florence Piron's curator insight, March 19, 2013 7:24 AM

Twitter et les chercheurs...

Daniel Jimenez Zulic's curator insight, April 30, 2013 1:01 AM

wow!!! me gustaria ser la mitad de organizado para poder seleccionar los materiales dignos de twittear...pero me imagino que incluye mucho de arte, practica, un metodo estudiado y las buenas aplicaciones que lo facilitan todo...pero usadas de manera muy inteligente y disciplinada. Un metodo brillante y productivo.

Lyonel Kaufmann's curator insight, October 15, 2013 12:05 PM

Un témoignage et une méthode de gestion de l'information issue de twitter. La méthode est basée sur la méthode GTD. Allan Johnson recourt à twitter, pocket et buffer. C'est son choix. A chacun de trouver le sien de le traitement et le conservation de l'information.

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How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer

How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements.

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Marketing 3.0 : Quand le Marketing devient romanesque

Marketing 3.0 : Quand le Marketing devient romanesque | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
A ce jour, on considère que le marketing 3.0 a surgit en réponse à plusieurs facteurs actuels que sont la mondialisation, l’infobésité et l’individualisme croissant.

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The Future Of Mobile [SLIDE DECK]

The Future Of Mobile [SLIDE DECK] | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
The future is mobile, but not mobile-only.

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The Anatomy of a Successful B2B Social Marketing Campaign

The Anatomy of a Successful B2B Social Marketing Campaign | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

How a B2B brand can become a social media standout
SUMMARY: The first step to a B2B social media plan is setting overall marketing goals, John Lee writes in the first of a series analyzing successful B2B social campaigns. Don't retrofit an idea to suit social but let it flow organically from the concept. Remember to "think human" even in B2B social marketing. "How would an everyday user read your post and react? Keep it simple, keep it fun, and keep it clear -- those three things alone can be a powerful combination," Lee writes. 


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Mercor's curator insight, March 22, 2013 10:54 AM

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How to Design Amazing Images For Your Social Media Profiles

How to Design Amazing Images For Your Social Media Profiles | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Creating compelling visual imagery for your social media profiles has never been more important for your brand. Not only are Facebook, Twitter and Google+ all adapting their layouts to make images more central to the user’s experience, but the two fastest growing social networks – Pinterest and Instagram – both put pictures rather than text at the forefront.


With the upcoming changes to Facebook’s newsfeed placing more emphasis on images and increasing their size, powerful images, now more than ever, are an integral part of successful social media engagement.


Research from Socialbakers shows that photos are the most shared post types by brands on Facebook at 77% and made up 93% of the most shared brand posts across the site.  Tweets featuring images see 88% more retweets than tweets with links and 19% more retweets than those that are text only. Gratifying the short attention spans of the social audience, images are quickly and effortlessly consumed, making content easier to digest and share.


Via Brian Yanish - MarketingHits.com
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Internet : reprenez le contrôle de votre réputation en ligne - FranceTVinfo

Internet : reprenez le contrôle de votre réputation en ligne - FranceTVinfo | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Qu'ont en commun Findus, François Hollande, Nicolas Sarkozy ou encore le peuple roumain tout entier ? Tous ont fait, ou devraient faire, plus attention à leur e-réputation.

 

Car tous ont eu à souffrir de leur image en ligne. Mais contrairement à vous, le numéro un français des produits surgelés ne risque pas de se faire "googliser" avant un entretien d'embauche ou à la sortie d'un premier rendez-vous. Etait-ce vraiment une bonne idée de poster sur YouTube cette vidéo de votre enterrement de vie de garçon ? De livrer sur votre blog le fond de votre pensée au sujet de votre dernier employeur ? Ou de disserter sur votre mur Facebook à propos des avantages comparés de vos (très) nombreuses conquêtes ?

Avant de courir louer les services d'une agence spécialisée dans l'e-réputation, voici cinq conseils pour reprendre le contrôle de votre image en ligne et économiser quelques centaines d'euros en même temps que de nombreux ennuis....

 

1) Prenez la mesure du chantier

2) Reconsidérez votre usage des réseaux sociaux

3) Effacez vos traces

4) contre-attaquez

5) Gardez le contrôle

 

 


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AdF.ly - shrink your URLs and get paid!

AdF.ly - shrink your URLs and get paid! | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Trade union invests over one million dollars in construction of clinic: Angola, Huambo – Over 1.7 million doll... http://t.co/qRAPQJLLPq
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Scrappy Storytelling with K.Tighe

Scrappy Storytelling with K.Tighe | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies. 


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Ally Greer's curator insight, February 5, 2013 3:05 PM

The Scoop.it Director of Content, Clair, gave a short talk about impact versus time spent developing the concept (the examples used were the Qualcomm keynote at CES versus the US Government’s response to a silly petition, both are viral, one good.. one bad) and the fundamentals of what #leancontent should be.


Next, we had the Head of Content at TaskRabbit in house, K. Tighe, and she gave an incredible presentation about stealing content development ideas from other industries. Most notably from Lighting and Set Design, Politics, and Journalism.


Check out the recap to learn some great tips for implementing #leancontent !

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These Campaigns Will Make You Want to Spend Your Ad Budget on Content

These Campaigns Will Make You Want to Spend Your Ad Budget on Content | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
When branded content is done well, it's hard to argue against making room for it in your company's ad budget.

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Ally Greer's curator insight, February 7, 2013 6:27 PM

When you do it right, you'll end up saving money on advertising, SEO, and content marketing.

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How to leverage Twitter’s Vine app for B2B content marketing

How to leverage Twitter’s Vine app for B2B content marketing | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

"The six-second length restriction of the videos promotes creativity with unusual forms, such as with the use of stop-motion animation or a quick screenshot montage. What’s more, the interface is simple to use and the app’s integration with Twitter allows for easy sharing and high reach potential."


Via Ally Greer
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Ally Greer's curator insight, February 9, 2013 10:24 PM

Being restricted to a six second video or set of video clips forces marketers to select only the best and most "shareable" tidbits.


Using an app like vine allows you to focus your messaging and create entertaining and engaging content while humanizing your brand.

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The Lean Content Movement - Atlantic BT

The Lean Content Movement - Atlantic BT | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.

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Ally Greer's curator insight, February 12, 2013 2:39 PM

Marty Smith puts lean content into perspective with this great explanation:


The lean content movement is is about writing less but saying more, using curation, fast feedback loops and tools such as Scoop.it to live up to the promise of “less is more”.


Keeping it simple with less content and higher effectiveness is the way to win and maintain the highest possible attention level from your audience.

Martin (Marty) Smith's comment, February 12, 2013 4:17 PM
Thanks guys. Not just anyone can pull off the power marketing necessary to find and support a movement. You can and I think you've found a powerful future trend. Thanks for a great and inspiring radio talk. Marty
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The No. 1 Way To Fail At Content Marketing | Social Media Today

The No. 1 Way To Fail At Content Marketing | Social Media Today | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Creating content solely about your business, its products or its services is a great way to fail at content marketing.


Via Ally Greer
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Ally Greer's curator insight, March 18, 2013 1:51 PM

I'm not sure how many more times we can say this, but it couldn't be more true! 

Deanna Dahlsad's curator insight, March 18, 2013 2:14 PM

This is pretty much true for any social media endeavor, including blogs. You aren't engaging when you are shouting (or mumbling) "Me! Me! Me!"

Juannean Young's curator insight, March 20, 2013 10:21 AM

Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?

 

Only thinking about yourself is a great way to Fail.

 

One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.

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Entreprises : comment gérer votre visibilité et votre réputation sur le web ?conférence organisée par Scoop.it et l'ESC Toulouse

Entreprises : comment gérer votre visibilité et votre réputation sur le web ?conférence organisée par Scoop.it et l'ESC Toulouse | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Comment gérer votre visibilité et votre réputation sur le web ?


Entreprises et organisations de toutes tailles font face au défis du web: travailler son image, générer du trafic (SEO), gérer les Média Sociaux... efficacement. Quels enjeux?


Scoop.it et l'ESC Toulouse organise une conférence pour répondre à cette question ! 


Au programme : Jacques Digout de l'ESC Toulouse, Jérôme Deiss, Maxime Garrigues et Marc Rougier 


Via IOT Valley, Lydia Gracia
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Lydia Gracia's curator insight, March 22, 2013 10:48 AM
le 28 mars 2013 à 17:30
Lydia Gracia's curator insight, March 22, 2013 10:49 AM
le 28 mars 2013 à 17:30
Axible Technologies's comment, April 2, 2013 8:45 AM
Merci à Scoop.it et à l'ESC Toulouse pour cette conférence très intéressante! De précieux conseils et des intervenants passionnés et passionnants...
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Entreprises : comment gérer votre visibilité et votre réputation sur le web ?

Entreprises : comment gérer votre visibilité et votre réputation sur le web ? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Entreprises et organisations de toutes tailles font face au défis du web: travailler son image, générer du trafic (SEO), gérer les Média Sociaux... efficacement.

Quels enjeux ?

Et quelles solutions ?

Pratiques, outils et cas réels.

 

 

 

1. Protéger et enrichir son identité numérique

Jacques Digout, directeur Mastère Marketing Management & Communication de l'ESC Toulouse

 

2. Veille et e-réputation

Jerôme Deiss, bloggueur sur www.veille-digitale.com

 

3. Gérer sa communication digitale

Maxime Garrigues, directeur associé de X-Prime

 

4. La curation, visibilité et notoriété 

Marc Rougier, président de Scoop.it

 

5. Questions/Réponses & Apéro Networking


Via Jacques Le Bris
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Jacques Le Bris's curator insight, March 22, 2013 10:51 AM

ESC Toulouse - 20 Boulevard Lascrosses - 31068 Toulouse

 

Début : 28 mars 2013 à 17:30

Fin : à 19:30

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Facebook's Graph Search Results Page: An Eye-Tracking Study

Facebook's Graph Search Results Page: An Eye-Tracking Study | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Social Media - Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to ...
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Internet au bureau : 1h37 par jour dont 57 mn de navigation perso

Internet au bureau : 1h37 par jour dont 57 mn de navigation perso | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
D'après une étude réalisée par Olfeo, une société qui crée des logiciels de sécurité et de filtrage du Net, les salariés français passeraient environ 1h37 par jour en ligne quand ils sont à leur travail, dont 59% de ce temps pour un usage personnel.

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Twitter devient le moteur de la Social TV en France - Webmarketing & co'm

Twitter devient le moteur de la Social TV en France - Webmarketing & co'm | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Twitter devient le moteur de la Social TV en France Webmarketing & co'm Twitter qui a connu une fulgurante ascension en France en 2012, commence à devenir le réseau social numéro un pour échanger et commenter les émissions (+120% de commentaires...

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Why SEO in India is not Spamming and Indian SEO Experts not Spammers

Outsourcing is a most profitable IT business running crosswise the globe. India is a focus of international outsourcing business. India holds a prominent position with high esteem in the global outsourcing market. It is evident from the evolving scenario of the IT hubs in Indian metropolitan cities. India dominates the platform of search engine optimization as well with the same reputation. SEO in India is a thriving field with boom in the number of SEO projects being outsourced from the foreign nations to Indian SEO companies. What is the picture of Indians as SEO pros in the eyes of the exotic search engine optimizers? Indian search engine optimizers are more or less tagged as spammers. They are thought to indulge in practicing spamming activities for website promotion in Google. The foreign experts from the SEO field labor under the belief that Indians optimizers are not in the know of search engine friendly optimization tricks and techniques. But the prospects of flourishing SEO companies in India tell a different tale. SEO in India runs on primarily white hat techniques and secondarily black hat techniques. Indians are adept at using white hat SEO techniques to promote various websites in the leading search engines. The ins and outs of white hat search engine optimization are within their grasp. The following are the what hat strategies that they implement efficiently at each stage of a website promotion campaign -
Composing fresh content of superlative quality for the pages of websites is a white hat technique to persuade the search engine spiders into crawling and indexing the sites. Indian SEO content writers excel in providing informative and keyword-centric content.
Building search engine friendly website content architecture is another white hat strategy that is widely practiced by Indian SEO personnel. They customize every webpage with titles, subtitles and footers. The webpage is optimized not stuffed with relevant keywords to make the page easily indexable.
It is white hat method to figure out keywords, determine their density and measure their relevance. Indian SEO pros follow this method of keyword analysis. Stuffing webpage content with keywords in high density is a spamming activity that is a pet hate of the personnel doing website promotion in India.
Earning links from reputable websites is a reliable white hat SEO practice. blog submission, article submission, blog commenting, RSS feed submission and content exchange are positive search engine optimization practices that are keys to the success of SEO in India.Tagging Indians as spammers is not right and just, though some SEO companies in India base their website promotion campaigns on the implementation of black hat techniques known as spamming activities.

Read More: http://web-promotions.uk.to/page-16720/493135


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Intelligence Web

Intelligence Web | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Articles et news web technologies de communication (NTIC), le social web (Réseaux Sociaux) Facebook, Twitter, Google+, le référencement, communication,  médias en ligne.


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