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Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets
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The No. 1 Way To Fail At Content Marketing | Social Media Today

The No. 1 Way To Fail At Content Marketing | Social Media Today | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Creating content solely about your business, its products or its services is a great way to fail at content marketing.


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Ally Greer's curator insight, March 18, 2013 1:51 PM

I'm not sure how many more times we can say this, but it couldn't be more true! 

Deanna Dahlsad's curator insight, March 18, 2013 2:14 PM

This is pretty much true for any social media endeavor, including blogs. You aren't engaging when you are shouting (or mumbling) "Me! Me! Me!"

Juannean Young's curator insight, March 20, 2013 10:21 AM

Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?

 

Only thinking about yourself is a great way to Fail.

 

One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.

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6 Tricks to Maximize the Impact of Your Tweets

6 Tricks to Maximize the Impact of Your Tweets | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.


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Ally Greer's comment, February 14, 2013 7:06 PM
Yes!!!
Joshua OCock's comment, March 12, 2013 7:39 AM
A truly fantastic post. Provides simple and effective calls to action for social media success and impact.
Teresa Levy's curator insight, March 12, 2013 3:13 PM

 good question. When I go to twitter there is always a proble

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Reach escape velocity through lean content marketing

These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?


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Ally Greer's curator insight, February 11, 2013 6:59 PM

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:


Marketing Matters!

The myth that not all startups need marketing is simply untrue.


Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...


#leancontent

  • Leverage SlideShare presentations to share your vision
  • Guest post to distribute your ideas
  • Answer Quora questions that relate to your field
  • Curate content relevant to your expertise
Martin (Marty) Smith's curator insight, February 11, 2013 7:05 PM

I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic  BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 

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What Content Marketing can learn from everyday conversation | Ledger Bennett B2B Marketing Blog

What Content Marketing can learn from everyday conversation | Ledger Bennett B2B Marketing Blog | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
What we can learn from everyday conversation in setting the right tone and dialogue for content.

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Ally Greer's curator insight, January 31, 2013 5:42 PM

Although it may seem obvious, it's something that is constantly being overlooked: think about your content marketing as a conversation.


This especially starts with social media communications and carries over into the content that you're offering to your customers. The first conversation cited in this article clearly makes no sense, yet it is the method that most content marketers are taking because it seems right to contunially put out content about what you do and who you are, rather than to actually engage in coversation. The truth is, starting a conversation may take a little more time, but it's worth it. Listening to what your customers and potential customers want and then putting out content to cater to those desires is a much more effective strategy in the long run.

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Scrappy Storytelling with K.Tighe

Scrappy Storytelling with K.Tighe | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies. 


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Ally Greer's curator insight, February 5, 2013 3:05 PM

The Scoop.it Director of Content, Clair, gave a short talk about impact versus time spent developing the concept (the examples used were the Qualcomm keynote at CES versus the US Government’s response to a silly petition, both are viral, one good.. one bad) and the fundamentals of what #leancontent should be.


Next, we had the Head of Content at TaskRabbit in house, K. Tighe, and she gave an incredible presentation about stealing content development ideas from other industries. Most notably from Lighting and Set Design, Politics, and Journalism.


Check out the recap to learn some great tips for implementing #leancontent !

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4 Ways to Boost Content Marketing Effectiveness and Results

4 Ways to Boost Content Marketing Effectiveness and Results | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Content Marketing: It can be easy to get anxious or even a little freaked out, if you are involved with any kind of content or social media marketing.

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Ally Greer's curator insight, January 31, 2013 5:38 PM

Here are some pretty interseting and unusual tips to make the most out of content marketing.

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What if the Content Marketing Team Can’t Write? | SlideShare Blog

What if the Content Marketing Team Can’t Write? | SlideShare Blog | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Writer’s block is a lame excuse real writers don’t use. Translation: “I can’t write.” Writer’s void? Different issue. It means, “There are no writers here.” This is a legitimate challenge for a good many companies who want to get active in content marketing.


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Ally Greer's curator insight, January 31, 2013 2:52 PM

These are some great tips by an incredibly creative writer and content creator, Barry Feldman on how to approach your content strategy if you don't really have any writers. 


Hint: it can be done!

Jennifer Samuels's curator insight, March 27, 2013 7:15 PM

Just another example of the importance of media literacy.

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#leancontent Meetup at Scoop.it

#leancontent Meetup at Scoop.it | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

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Ally Greer's curator insight, January 24, 2013 7:18 PM

We had a great time at Scoop.it's #leancontent meetup with K.Tighe from Tasktabbit! Check out some pictures we took to start out the #leancontent movement!

Teresa Levy's curator insight, March 12, 2013 3:18 PM

minimalism is best

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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.

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Pedro Barbosa's curator insight, January 18, 2013 3:59 AM

Indded, the value comes from  scarcity. From good, scarce, content

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Eternity's curator insight, January 21, 2013 3:24 PM

very relevant about the amount of content and info being sent to all of us on daily basis!!

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Which infographic is right for you?

Which infographic is right for you? | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.

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lefkos's comment, April 10, 2013 5:06 PM
amazing job. thank you! very informative!
Michiel Gaasterland's curator insight, April 13, 2013 3:06 PM

Useful Infrographic on... how to choose which infographic is right for you. Quite helpful to access format. You'd still have to come up with the contentS i.e. The Messaging - yourself though! 

Daniel Jimenez Zulic's curator insight, April 30, 2013 12:17 AM

Un interesante y breve articulo, que sugiere un diagrama de flujo para definir cual es la forma grafica mas util para presentar una informacion.

Creo que nos puede ser especialmente util a los profes.

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Weekly social media roundup: Facebook, Google, LinkedIn, Twitter, Yahoo

Weekly social media roundup: Facebook, Google, LinkedIn, Twitter, Yahoo | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
This week, Facebook started testing a “Remind Me” button for offers

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 6, 2013 5:25 AM

It was another busy week in social media:

 

- Facebook unveiled its new Home for Android, and introduced a few minor features

 

- Google+ Search now allows filtering for all types of content

 

- LinkedIn users can mention others in conversations

 

- Yahoo integrated with Dropbox

 

- Cell phones turned 40

 

- And more!

Thomas Wooldridge's comment, April 6, 2013 9:31 AM
Ahh geez, now i have to study these new features and see how i can exploit them for my personal gains :)
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Grafio - Turn Your Ideas into Visuals

Grafio - Turn Your Ideas into Visuals | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
TenTouch - the ultimate user experience provider, intuitive user interface and emotionally-binding content

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Thomas Wooldridge's curator insight, April 5, 2013 9:53 AM

the latest trend is telling a story via infographic.  

Jon Turino's comment, April 10, 2013 2:34 PM
Too bad it only works with the iPad.
Paula Correia's curator insight, April 19, 2013 7:17 AM

Grafio - Diagrams & Ideas. É uma aplicação para o iPhone. Dá ao seu iPhone o poder de um caderno, bloco de notas e um editor de diagramas. Ferramenta simples, intuitiva e fácil de usar.

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Behind The Scenes of Viral Music | Visual.ly

Behind The Scenes of Viral Music | Visual.ly | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Ever wondered what goes on behind the scenes of viral hits? How much money do they make and what does it take to make a viral hit? This infographic by

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 2, 2013 4:04 PM

Insightful tips on how to make your music viral. I think they apply in other endeavors as well. 

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The Lean Content Movement - Atlantic BT

The Lean Content Movement - Atlantic BT | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.

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Ally Greer's curator insight, February 12, 2013 2:39 PM

Marty Smith puts lean content into perspective with this great explanation:


The lean content movement is is about writing less but saying more, using curation, fast feedback loops and tools such as Scoop.it to live up to the promise of “less is more”.


Keeping it simple with less content and higher effectiveness is the way to win and maintain the highest possible attention level from your audience.

Martin (Marty) Smith's comment, February 12, 2013 4:17 PM
Thanks guys. Not just anyone can pull off the power marketing necessary to find and support a movement. You can and I think you've found a powerful future trend. Thanks for a great and inspiring radio talk. Marty
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How to leverage Twitter’s Vine app for B2B content marketing

How to leverage Twitter’s Vine app for B2B content marketing | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

"The six-second length restriction of the videos promotes creativity with unusual forms, such as with the use of stop-motion animation or a quick screenshot montage. What’s more, the interface is simple to use and the app’s integration with Twitter allows for easy sharing and high reach potential."


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Ally Greer's curator insight, February 9, 2013 10:24 PM

Being restricted to a six second video or set of video clips forces marketers to select only the best and most "shareable" tidbits.


Using an app like vine allows you to focus your messaging and create entertaining and engaging content while humanizing your brand.

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6 Things The Smartest Brands Do To Win People Over

6 Things The Smartest Brands Do To Win People Over | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content.  The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.
 




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Angela Nibbs's curator insight, February 6, 2013 9:32 PM

"The best idea wins." Clair Byrd

Teresa Levy's curator insight, March 12, 2013 3:16 PM


I am sure but it does say how you discover the best strategies

Lexie Ruscheinski's curator insight, November 17, 2014 10:15 PM

I really enjoyed how they touched on stereotypes vs. demographics. What we think appeals to our audience could possibly be offensive or overdone. When I read this article it opened my eyes to the thin line between what demographic companies are targeting and what is actually the truth. For example, our society today believes all teenage girls are into Pumpkin Spice Lattes form Starbucks, when in reality there is a good portion of females who truly dislike anything to do with Pumpkin Spice. Other companies are lead to believe it is more widely received based on how it is advertised in their stores and social media when they make fun of "common white girls".

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These Campaigns Will Make You Want to Spend Your Ad Budget on Content

These Campaigns Will Make You Want to Spend Your Ad Budget on Content | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
When branded content is done well, it's hard to argue against making room for it in your company's ad budget.

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Ally Greer's curator insight, February 7, 2013 6:27 PM

When you do it right, you'll end up saving money on advertising, SEO, and content marketing.

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Growing a media startup through content: Q&A with MedCity News founder Chris Seper - The Bureau - NewsCred Blog

Growing a media startup through content: Q&A with MedCity News founder Chris Seper  - The Bureau - NewsCred Blog | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Genevieve Walker / Staff Writer -
Chris Seper is the CEO of MedCity media and co-founder of MedCity News, the Cleveland, Ohio-based startup covering life science innovation and the B2B medical health community.

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Ally Greer's curator insight, January 31, 2013 2:57 PM

Think you don't need content marketing because of your niche industry? Think again. MedCity, the Cleveland, Ohio-based startup covering life science innovation and the B2B medical health community, has used content to increase its monthly website traffic from 100k to 300k.


Some great tips from CEO Chris Seper:


-Ask your audience what they want

-Be "insane on metrics"

-"Serve and monetize your audience" as best as you possibly can by being realistic and opening your mind to new distribution methods.

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10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community

10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Coming up with new content ideas can be a challenge, especially for those new to content marketing. While video marketing has become one of the most popular

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Two Pens's curator insight, January 31, 2013 2:44 PM

With the low price of entry cameras and easy editing tools in IMovie and others, it's just not that tough to create video content anymore. Here are a few ideas on how to use the medium to show, not tell.

Ally Greer's curator insight, January 31, 2013 2:47 PM

As stated, video marketing can be pretty cheap to start out with - you don't have to make professional feature films for your video campaigns to be effective.


A great video that's aligned with your brand's message while also being entertaining is an awesome piece of evergreen content that can go a very long way.

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What's the Deal With This Whole 'Context Marketing' Thing?

What's the Deal With This Whole 'Context Marketing' Thing? | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Learn what context marketing is and why it's so important for your inbound marketing.

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10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community

10 Video Marketing Content Ideas that Anyone Can Use | Business 2 Community | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Coming up with new content ideas can be a challenge, especially for those new to content marketing. While video marketing has become one of the most popular

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Two Pens's curator insight, January 31, 2013 2:44 PM

With the low price of entry cameras and easy editing tools in IMovie and others, it's just not that tough to create video content anymore. Here are a few ideas on how to use the medium to show, not tell.

Ally Greer's curator insight, January 31, 2013 2:47 PM

As stated, video marketing can be pretty cheap to start out with - you don't have to make professional feature films for your video campaigns to be effective.


A great video that's aligned with your brand's message while also being entertaining is an awesome piece of evergreen content that can go a very long way.

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The White House Commemorates the Presidential Inauguration on Facebook

The White House Commemorates the Presidential Inauguration on Facebook | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Regardless of your political views, marketers can learn from how The White House's social media team creatively leveraged content in real-time to engage their fan base of more than 1.6 million during the Presidential Inauguration.

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Ally Greer's curator insight, January 24, 2013 7:12 PM

Who would have thought that some of the best practices in lean content would be coming straight from the White House?


From the Death Star petition response ( a short but sweet essay written with its audience in mind and a message that travelled a long way ) to the inspirational curation of photos and quotes during the inauguration, the White House really seems to have figured out the core concept of lean content: aligning your message with your brand, and making it last without too much work.

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Announcing our newest offering — Read.it!

Announcing our newest offering — Read.it! | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
For the past few months, the team here at Scoop.it has been focusing on “taking curation beyond the platform,” our own little bit of rebellion against computer-only or anti-mobile curation tools and platforms.
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'If Famous Websites Were People': Social media explained (Video)

'If Famous Websites Were People': Social media explained (Video) | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

"Welcome to the Internet. Porn or regular," Facebook asks a new employee, before introducing her to other members of staff -- each more annoying than the next.

If you are looking for a fun and insightful way to understand social media sites better, this video will definitely help.


Via Cendrine Marrouat - SocialMediaSlant.com
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Want your good old Facebook wall? OldTimeline.com to the rescue!

Want your good old Facebook wall? OldTimeline.com to the rescue! | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

OldTimeline is a browser extension for Chrome and Firefox that allows you to revert to the old Timeline. 


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 6, 2013 12:31 AM

One of the most frustrating things about Facebook is the unpredictability of its updates.

 

The new Timeline may be one of the better changes in a long time, some people still miss its old version.

 

Good news! There is now an extension that allows you to revert to the latter. It’s called OldTimeline.

Thomas Wooldridge's comment, April 6, 2013 2:17 AM
change is something that will always come in the futer