The rapid growth of social media users has made it a mandatory avenue for businesses to reach out to their core audiences. Today, social media commands a userbase that strongly challenges traditional mediums like TV and print.
And Facebook has been at the forefront of this, dare I say, revolution! Commanding a total of 1.2 billion monthly active users, it has become the hottest place for brands to market themselves.
The last quarter (Q3, 2013) saw advertisers from Asia pump in $278 million in Facebook advertising while worldwide, a total of $1.8 billion was invested. And this is only going to grow bigger.
However, as brands start adopting Facebook ads, they face a different kind of problem. While setting up an ad campaign might be easy, Facebook has not done much when it comes to monitoring and reporting. Both Facebook Ads Manager and Facebook Power Editor lack at being user friendly.
adSpringr is one such nifty tool that aims to help advertisers on Facebook realize the full potential of the platform while keeping their spends to a bare minimum. My interest was piqued after I got to know that its bidding algorithm was written by a renowned professor from Wharton.
Launched just few days back, I managed to get access to the tool so that I can poke around and see if it really fits the bill.
If you are someone who spends a lot of time managing Facebook ads, stay with me through the length of this review. I am sure you’ll not regret it ;)