Have you noticed your Facebook organic reach is down recently? Are you finding that only a fraction of your fans seeing posts without the use of ads?
If you haven’t noticed your Facebook organic reach dropping like a lead balloon, you either haven’t been paying attention or are one of the lucky few that may have some more time. On the Top Dog Social Media Facebook page our organic reach has declined to less than 2%.
Here are some excerpts taken directly from Facebook’s own words:
” Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency.”
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
“We’re getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.”