Early adopters flocked to Google+ when it was launched last year because that is what they do. Another social network was not what they needed, but it is part of Google and worth checking out. In the past year Google+ has shown to have an effect on search results, because Google is always trying to improve their search results. Social signals has proven to be another card in that deck.
There are also active and thriving communities on Google+, but again, among small niches. Former Apple evangelist, Guy Kawasaki, has written What the Plus!: Google+ for the Rest of Us to show everyone how to build a network and community on Google+ (This book was provided by the publisher for my review). I also have a copy to give away. See the end of the post to learn how to enter.
If you are looking for an in-depth guide to using the platform and gaining expertise, you should check it out. The book is focused on effectively sharing content and maximizing its reach, and it doesn’t matter whether you are using a personal profile or a B2B company page to do this.
Rather than go into the details, I have pulled out 10 power tips from the book to help you with your Google+ efforts for your B2B company.