Personal Branding...
Follow
Find
10.5K views | +1 today
 
Rescooped by Philippe Trebaul from Blogs
onto Personal Branding and Professional networks
Scoop.it!

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | Personal Branding and Professional networks | Scoop.it

Via Robin Good, Vincent Denoiseux
more...
Robin Good's curator insight, July 14, 2013 12:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 7:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 12:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
Personal Branding and Professional networks
Personal Branding and Professional networks
personal-branding-and-professional-networks Blog WORD PRESS : https://www.facebook.com/CommunityManager2
Your new post is loading...
Your new post is loading...
Scooped by Philippe Trebaul
Scoop.it!

Get to Know Social Media Maverick @JessicaNorthey EXCLUSIVE

Get to Know Social Media Maverick @JessicaNorthey EXCLUSIVE | Personal Branding and Professional networks | Scoop.it
Success doesn’t happen overnight; it happens over years of long days and late nights. At a glance, social media maven Jessica Northey makes her craft appear
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Personal Branding and Professional networks | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

5 Steps to Boosting Website Traffic with User Generated Content - Jeffbullas's Blog

5 Steps to Boosting Website Traffic with User Generated Content - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
The Internet has become more social, visual and viral. Here are 5 steps to make user generated content such as photos and videos attract traffic and loyalty.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Social Media Marketing Mistakes – Are You Making These Too?

Social Media Marketing Mistakes – Are You Making These Too? | Personal Branding and Professional networks | Scoop.it
Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Medi…
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

4 Tendances sociales essentielles pour 2014 | Social Media Today

A new infographic leads with some of the most important tenets of social business. It's titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Le baromètre semestriel des Régions sur les réseaux sociaux, cinquième édition - Informer autrement

Le baromètre semestriel des Régions sur les réseaux sociaux, cinquième édition - Informer autrement | Personal Branding and Professional networks | Scoop.it
Les Régions sont très présentes sur les réseaux sociaux. Mais ce n’est pas cela qui étonne le plus dans cette cinquième édition du baromètre semestriel des Régions sur les réseaux
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

20 LinkedIn Mistakes to Avoid - Jeffbullas's Blog

20 LinkedIn Mistakes to Avoid - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
We all make mistakes. It's just that some are bigger than others. Social media can amplify those mistakes. Here are 20 Linkedin mistakes to avoid
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Social Media: How To Increase Your Success Rates?

Social Media: How To Increase Your Success Rates? | Personal Branding and Professional networks | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
more...
No comment yet.
Rescooped by Philippe Trebaul from New Customer - Passenger Experience
Scoop.it!

7 #Social #Media #Trends for Marketers - #Infographic

7 #Social #Media #Trends for Marketers - #Infographic | Personal Branding and Professional networks | Scoop.it
Vous vous demandez quelles sont les dernières tendances en matière de médias sociaux sont pour les commerçants? Retrouvez dans les médias sociaux Rapport de l'industrie du marketing 2014.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, June 5, 3:20 PM

Great statistics on Social Media.


Telling number in #ROI !


Share your thoughts.

Rescooped by Philippe Trebaul from New Customer - Passenger Experience
Scoop.it!

The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | Personal Branding and Professional networks | Scoop.it
Fast Company a produit cette infographie sur les 36 règles de médias sociaux, des conseils simples très simple de professionnels dans le domaine (voir la liste des contributeurs à la base). Auteur: Jug ...

Via Rosetta Carrington Lue, Eric_Determined / Eric Silverstein
more...
Monica Norton's curator insight, June 9, 4:54 PM

This eye-catching graphic features 36 pieces of social media wisdom. I dare you to pull this up and NOT read it!

Marta Torán's curator insight, June 9, 10:52 PM

Genial!!

Kai Bösterling's curator insight, June 14, 7:52 AM

The Mandatory Of #SocialMedia.

Scooped by Philippe Trebaul
Scoop.it!

E-réputation : le déréférencement par Google ne règle pas tout - 1

Quelques semaines après le coup de tonnerre de l’arrêt de la Cour de justice de l’Union européenne du 13 mai (voir notre actualité du 16 ...
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

The Incredible Growth of Web Usage [1984-2013] at WhoIsHostingThis.com

The Incredible Growth of Web Usage [1984-2013] at WhoIsHostingThis.com | Personal Branding and Professional networks | Scoop.it
World Wide Web usage has exploded in the past thirty years, transforming much of modern life. How has the "connected life" changed since the '80s?
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

This One Simple Tactic Can Double Your Facebook Engagement - Jeffbullas's Blog

This One Simple Tactic Can Double Your Facebook Engagement - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
Social media junkies have noticed that organic Facebook interaction has decreased dramatically. Here is one simple tactic to double your Facebook engagement
more...
No comment yet.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Personal Branding and Professional networks | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
more...
massimo scalzo's curator insight, June 15, 8:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 18, 11:54 PM

#noteworthy

Scooped by Philippe Trebaul
Scoop.it!

6 myths of social sharing (infographic)

6 myths of social sharing (infographic) | Personal Branding and Professional networks | Scoop.it
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic. Those are only two of the resul...
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Social Media: How To Increase Your Success Rates?

Social Media: How To Increase Your Success Rates? | Personal Branding and Professional networks | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

7 Social Media Trends for Marketers: New Research |

7 Social Media Trends for Marketers: New Research | | Personal Branding and Professional networks | Scoop.it
Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

E-réputation : les 5 règles à connaître sur les médias sociaux

E-réputation : les 5 règles à connaître sur les médias sociaux | Personal Branding and Professional networks | Scoop.it


Altran lance une campagne de sensibilisation à l'e-réputation à l'attention de ses 20 000 collaborateurs et des jeunes diplômés.



" La meilleure solution pour ne pas subir son image sur internet, c'est de la maîtriser ! ", indique Frédéric Fougerat, directeur de la communication du groupe Altran et Master catLa campagne mondiale " Master your reputation " surfe sur le phénomène des lol cats pour présenter les bonnes pratiques sur Internet et en particulier sur les réseaux sociaux. Public visé ? En premier lieu, ses 20 000 collaborateurs et les jeunes diplômés.

Les 5 règles de bon usage des réseaux sociaux selon Altran...

A...lire...

more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

LoggedIn

LoggedIn | Personal Branding and Professional networks | Scoop.it
www.connect6.com
Bienvenue à 
Connect6 !
Philippe Trebaul's insight:
Bienvenue à 
Connect6 °
REMARQUE: Sur certains de ces sites le profil encadré apparaît automatiquement lorsque vous regardez une personne spécifique.
Maintenant que vous avez téléchargé PeopleDiscovery, vous pourrez explorer les sites suivants pour en apprendre davantage sur les personnes que vous souhaitez vous connecter:

SOCIAL
  • Facebook
  • Gazouillement
  • Google Plus
  • À propos de moi
PROFESSIONNEL
  • LinkedIn
  • Meetup
  • Quora
TECHNIQUE
  • Github
  • Stackoverflow
INVESTISSEMENT
  • Crunchbase
  • Liste d'ange
BLOG / VIDÉOS
  • Blogger
  • Wordpress
  • Tumblr
  • Youtube
  • Vimeo
PRODUCTIVITÉ
  • SalesForce
  • Hoot Suite
  • GMail
  • Perspective
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

The Biggest Mistake Content Marketers Make On Social Media

The Biggest Mistake Content Marketers Make On Social Media | Personal Branding and Professional networks | Scoop.it
We all know content marketing is a growing industry. But you might be surprised by how quickly it’s growing: 60% of B2B small businesses plan on increasing their content marketing budget over the n…
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

6 myths of social sharing (infographic)

6 myths of social sharing (infographic) | Personal Branding and Professional networks | Scoop.it
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic. Those are only two of the resul...
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Le fav parfait: les 25 raisons pour lesquelles on utilise le bouton «Favori» sur Twitter

Le fav parfait: les 25 raisons pour lesquelles on utilise le bouton «Favori» sur Twitter | Personal Branding and Professional networks | Scoop.it
La science a enfin répondu à la question la plus pressante de notre époque: que signifie l’utilisation du bouton «Favori» sur Twitter? Dans leur article «Vers une compréhension du comportement du favoriting sur Twitter» [PDF], une équipe d’intrépides chercheurs allemands et...
more...
No comment yet.
Rescooped by Philippe Trebaul from eLearning Industry
Scoop.it!

Strategies for a More Open Company Culture

Strategies for a More Open Company Culture | Personal Branding and Professional networks | Scoop.it

Pour de nombreuses entreprises, il peut être difficile d'inspirer l'engagement quand les bureaux des travailleurs sont divisés en cellules et le travail est délégué d'une manière qui met l'accent sur l'indépendance. Briser les barrières, cependant, vaut bien l'effort. En créant une culture d'ouverture, les entreprises peuvent débloquer de nouveaux ... http://elearningfeeds.com/strategies-for-a-more-open-company-culture/


Via Christopher Pappas
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

40 publicités créatives et éloquentes qui vous marqueront l’esprit

40 publicités créatives et éloquentes qui vous marqueront l’esprit | Personal Branding and Professional networks | Scoop.it
Afin de véhiculer un message fort, les agences de communication rivalisent d'imagination pour créer des publicités et des affichages qui marqueront les esprits. Aujourd'hui, DGS partage avec vous une sélection de campagnes publicitaires éloquentes qui capteront s&u
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

10 Inspiring WordPress Designs Worth Stealing - Jeffbullas's Blog

10 Inspiring WordPress Designs Worth Stealing - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
There is a truckload of benefits WordPress provides for bloggers. Including, simple but feature rich. Here are 10 inspiring WordPress designs worth stealing
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog

Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
Ever noticed how many business owners look at social media as if it were from space? Here are lessons from Star Trek that I have applied to social media
more...
No comment yet.