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Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So

Content Curation Easier, Not Requiring Writing Skills and Big Time-Saver? I Don't Think So | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Via Robin Good, Vincent Denoiseux
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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Deb Nystrom, REVELN's curator insight, July 15, 2013 10:56 AM

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...


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Jacques Morin's curator insight, April 24, 2015 9:57 AM

Wow, ça bouge sur internet en une minute!!!

Mike Allen's curator insight, April 25, 2015 5:54 AM

different psychology attracts different users - obvious - but finding out details will energise your response rate. One ad won't do for all

Thomas Sowell's curator insight, October 12, 2016 8:31 PM
It is amazing what information is out there on the internet.
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Why Running a Successful Blog Is Now More Important Than Ever

Why Running a Successful Blog Is Now More Important Than Ever | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Successful blogging is the key to help you effectively achieve your every goal, and it's the most effective mediums for building a strong online presence.

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GPL's curator insight, December 28, 2016 12:28 PM

L'une des importantes qualités d’un marketeur de contenu est l’ambition. Ceux qui ont du succès dans ce secteur ne se contentent pas du marketing de contenu. Ils sont animés par l'idée de proposer le meilleur, peu importe le sujet abordé. Nous sommes submergés par les informations qui nous entourent en permanence. C’est seulement le meilleur travail et le plus intéressant qui fera impression !  

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30 Top Social Media Sites to Market Your Small Business Locally

30 Top Social Media Sites to Market Your Small Business Locally | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Looking for a spot to market your small business locally? These are the best local social media sites for doing just that.

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GPL's curator insight, December 28, 2016 12:26 PM

Toujours faire passer la qualité avant la quantité. Quelqu’un aura toujours plus d’énergie et de ressources que vous pour voir ce qui ne va pas dans votre travail et ne se gênera pas pour le faire remarquer. La meilleure des choses à faire pour être bon dans votre travail, c’est de faire très attention à ce qui vous distinguera et qui fera de vos productions des contenus à ne pas manquer !  

EZIA's curator insight, January 2, 4:14 PM
Great resource!
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7 Social Media Infographics That Will Blow Your Mind

7 Social Media Infographics That Will Blow Your Mind | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
This article shares a list of the best social media infographics on the internet. They focus on growth, promotion and social media engagement.

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The Ultimate LinkedIn Cheat Sheet [Infographic]

The Ultimate LinkedIn Cheat Sheet [Infographic] | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Use this comprehensive 7-part LinkedIn guide to create just the right profile to achieve your career goals. Included are a profile blueprint, tips on photos, recommendations, SEO, and much more.

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David Picard Roussel's curator insight, January 13, 8:14 AM

[ Effort du jour ] Petit "infographic" intéressant.

 

Votre url

Votre photo professionnelle

Votre numéro de cellulaire et site web

 

Pensez à être rejoint en un clic pour vos affaires! 

 

Je mets ceci ici: nous offrons 25% de rabais sur votre portrait avec un photographe professionnel avec notre formation Linkedin.

 

 

 

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Comment Marketing: How to Earn Benefits from Community Participation 

Comment Marketing: How to Earn Benefits from Community Participation  | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Comment marketing can be a strong yet largely undervalued strategy, with high potential and low competition. In this Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions.

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The Perfect Way to Launch Your Subscription eCommerce Business

The Perfect Way to Launch Your Subscription eCommerce Business | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
The best way to launch an eCommerce subscription business is to dedicate as much attention to the pre-launch as the launch itself.

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Erika Boudreau's curator insight, January 19, 5:57 PM
This article outlines the steps a company should take to successfully launch their company through the use of ecommerce, stressing that much of the success of an ecommerce business hinges of what occurs before the actual launch. This article comes from Lemonstand, a reputable leader in Canadian ecommerce. The ideas presented in this article are both reasonable and easy to follow, as the ideas are broken down into steps and are explained well with the use of images. The ideas presented in this article are not relatively new, as they have been around since the time ecommerce began, but the way in which they are presented allows for the reader to see them through a fresh new take, relative to ecommerce in the 21st century, and the article even mentioned the importance of developing a strong social media presence to interact with consumers. Those who will find this article the most helpful are those whose businesses rely heavily on ecommerce, or are interested in expanding their business through the use of ecommerce. Those who would not find this article of use are those whose businesses do not make use of ecommerce, or who feel that ecommerce would not benefit their brand or business.
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Social Media Strategy in 2017: How to Create an Extraordinary Strategy

Social Media Strategy in 2017: How to Create an Extraordinary Strategy | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
This post guides you through 5 simple steps to help you create a remarkable social media strategy for 2017.

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drula eric's curator insight, January 23, 7:05 AM
Ils se réveillent quand ils veulent, se connecter à leurs ordinateurs ou téléphones, l'envoi de messages de marketing, l'affichage des annonces et plus important encore ... Vérification de leurs comptes bancaires pour les bénéfices. Et puis, ils sourient dans leurs tasses de café et de se demander pourquoi ils ne commencent une activité en ligne plus tôt. Voulez-vous pas juste pour être l'un d'entre eux? https://dexeril.com/2016/06/03/choosing-the-perfect-web-hosting-for-your-affiliate-sites/
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10 About Us Page Examples That Are Probably Better Than Yours

10 About Us Page Examples That Are Probably Better Than Yours | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Get inspired by these awesome 'About Us' page examples from real companies.

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La SNSM lance un appel aux dons

La SNSM lance un appel aux dons | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
La Société Nationale de Sauvetage en Mer est reconnue d’utilité publique depuis 1970. Structure vitale pour la sécurité en mer, ses équipes ont secouru 8 000 personnes en 2016, au large comme sur le littoral
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Infographic: A Visual Map of the Social Media Universe

Infographic: A Visual Map of the Social Media Universe | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
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6 Tips on How to Use Twitter Marketing to Increase Leads

6 Tips on How to Use Twitter Marketing to Increase Leads | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Twitter promuove l'impegno in tempo reale e l'interazione ed è meraviglioso per le connessioni e le relazioni per gli imprenditori. Non solo è una opportunità per raggiungere e coinvolgere i consumatori in tempo reale, ma promuove anche la fiducia, aumenta la prova sociale e costruisce la credibilità. Liberamente condivisione la vostra conoscenza, il know-how e l'esperienza va un lungo cammino verso la creazione di vostra reputazione come il go-to professionale all'interno del vostro settore. Quindi, come si può utilizzare Twitter per far crescere strategicamente la tua azienda? Qui di seguito sono ottimi consigli su come utilizzare in modo efficace Twitter per incrementare il tuo business ....
Via Jeff Domansky, massimo facchinetti, Marco Favero, Alessandro Rea
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Jeff Domansky's curator insight, November 22, 2015 3:08 PM

Practical tips for better Twitter marketing.

Marco Favero's curator insight, November 23, 2015 8:21 AM

aggiungere la vostra comprensione ...

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Social Media Marketing: Top 100 Influencers and Brands - onalytica

Social Media Marketing: Top 100 Influencers and Brands - onalytica | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
“ There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather thanRead more”
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22 Proven Tips for Getting the Attention of Influencers

22 Proven Tips for Getting the Attention of Influencers | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Getting the attention of influencers is getting harder as more people use the same tactics. So if you want to really stand out, here are 22 proven tips.

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Why Your SEO Needs Better Testing

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How Video Marketing Rocked 2016

How Video Marketing Rocked 2016 | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
The era of video has arrived. Learn why it's a must-have component of your marketing strategy.

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Books That Will Change Your Life

Books That Will Change Your Life | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
What is your big idea? That can be the catalyst to a life imagined. That can start with one book. Here are 5 books that will change your life

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7 White Hat SEO Techniques to Double Traffic in 2017 

7 White Hat SEO Techniques to Double Traffic in 2017  | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
As the Google Algorithm continues to get smarter with the use of machine learning and Artificial Intelligence, white hat SEO is now more important than ever. Learn which white hat techniques can have the greatest impact on your website and how you can double, triple, or even 10X your traffic in 2017.

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David Picard Roussel's curator insight, January 9, 8:55 AM

[ À tous] Un bon rappel avec quelques changements ...texte en anglais. De là à dire que ça va doubler...il y a beaucoup d'autres facteurs!

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A Cheat Sheet to High-Converting Facebook Ad Creative

A Cheat Sheet to High-Converting Facebook Ad Creative | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
There are a few general rules of thumb to start with that can make your life a lot easier (and not to mention, save you a bunch of money). Here’s a cheat sheet to creating your own high-converting Facebook ad creative.

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Everett Bowes's comment, January 15, 11:27 AM
This article is fantastic!! Great info and advice!!
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Skyscraper Technique: How to Improve Your Content 

Skyscraper Technique: How to Improve Your Content  | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
The best way to outperform your competition is to produce better content. Here's how to do just that using the Skyscraper Technique.

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5 Tactics to Make Sure You Never Run Out of Content Ideas

5 Tactics to Make Sure You Never Run Out of Content Ideas | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Is your content creation process sustainable? Use these strategies as you brainstorm your next great topic, and you'll never run dry.

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Kathryn Chamberlain's curator insight, January 24, 7:39 AM

This article is excellent for professionals involved in content creation who already know what audience they are targeting but are having difficulty thinking of new ideas as it offers insightful ways to brainstorm new topics. Specifically, content writers, content marketers or digital strategist might find this article particularly relevant. I found the advice to write about the marketers personal life with regards to the topic particularly insightful. However, I believe these social media tips could be applied to the recruitment side of the company.  Individuals that are already reading a company blog, or content that you are developing are clearly interested and/or passionate about your company which are characteristics that might embody the ideal employee. Allowing and encouraging employees to write about their personal experience with the company and industry allows for a significant amount of transparency. This kind of social media authenticity really creates a significant advantage in the recruitment world. It allows potential customers and potential employees to connect the company on a more personal level. Therefore, I would recommend that HR professionals also take a look at this article and continue to leverage social media for recruitment.

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4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Are you targeting the best audience for your ad campaigns? Use these data-backed strategies to build a more targeted approach.

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Breaking News – SD Card Recovery Can Be Solved Perfectly

Breaking News – SD Card Recovery Can Be Solved Perfectly | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
SD card recovery was a tough problem in the past, but it is no longer difficult now since we have great software for the recovery.
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How to Get Lost Data back from SD Card?

How to Get Lost Data back from SD Card? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

"For a period of time, SD card data recovery has been a tough problem to deal with, but now, it is no longer difficult."


SD Card is short for Security Digital Card, also known as Security Digital Memory Card. It is actually a new generation of memory device based on the semiconductor flash memory device. SD card has been widely using in a variety of portable devices, including digital cameras, personal digital assistants (PDA) and multimedia players.


In 1999, Panasonic put forward the concept of SD card, and Toshiba and SanDisk completed the substantive development. In 2000, these three companies finished the establishment of SD Association (Secure Digital Association, briefly called SDA), and it attracted a large number of companies to participate in this organization: IBM, Microsoft, Motorola, NEC, Samsung, and so on.




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Jenne's comment, July 20, 2016 1:33 AM
Thank you very much, Jim. :)
Jenne's comment, July 21, 2016 3:51 AM
thank you very much. Marcel. :)
Jenne's comment, August 11, 2016 1:09 AM
Thank you very much. :)
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Comment Créer une Boutique sur votre Page Facebook ?

Comment Créer une Boutique sur votre Page Facebook ? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Comment créer une boutique sur votre page Facebook pour vendre vos produits avec un paiement intégré auprès d'une audience potentielle de 31 millions d'utilisateurs actifs mensuels français ?

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