Twitter's new app, Vine, has great potential for B2B marketers for staying top of mind and relevant.
A few key pointers in mind:
- Have a clear idea of the message you want to get out: Since Vine only allots you six seconds, it’s important that you have clearly defined the message you want to get out there prior to recording and posting the video.
- Provide context for the video: It is also important to include context for the video in the body of the tweet. Doing so helps followers understand what they are about to watch and why it matters to them.
- Give the viewer a takeaway: Provide the viewers of your Vine video with a clear idea of what you want them to take from it. Simply stating what you hope the viewer gets from your video in a brief sentence can make all the difference.