You can expect to see the following content marketing tactics become more prominent in the coming months.
More Native Advertising
While there are many competing definitions of native advertising, suffice it to say that it’s a way to put organic content in front of web surfers in an unobtrusive manner. Of all the emerging content marketing trends taking center stage in 2013, this one may well be the most important.
Increasingly Sophisticated Content Curation
Users would rather rely on trusted, centralized hubs for their information. In addition to putting out their own content, companies will increasingly curate interesting or valuable content to add to their allure. Content curation saves people time, and increases overall traffic in the long run.
Nowadays, it’s not enough to merely publish standalone, evergreen content that delivers value. In an ever-changing world, consumers expect a stream of up-to-date content on their topic of interest. More and more, content that attracts eyeballs is increasingly fluid and goes through revisions over time. For a good example of this principle in action, look no further than sites like The Verge or Engadget. Many of their articles are like a rolling commentary on the original source material that’s always being added to.
A Renewed Focus on Video
Although some people still prefer to digest their content in written form, many regular Joes and Janes appreciate concise, attention-grabbing videos. The cost of putting out superlative video content continues to fall, which means that businesses can spend more time brainstorming clips that will eventually result in action.
Mobile Optimization & Compatibility
Finally, you can bet the farm on an accelerating move towards greater cross-platform support that’s facilitated by device-independent responsive mobile design.