Megan Garber: "From literature to appointment television, episodic storytelling is flourishing" ...
Via The Digital Rocking Chair
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Rescooped by Philippe Trebaul from Transmedia: Storytelling for the Digital Age onto Personal Branding and Professional networks |
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Via The Digital Rocking Chair
Philippe Trebaul's insight:
Thriller série
: " De la littérature à la télévision rendez-vous, la narration épisodique est en plein essor "...
Serial Thriller via @D_RockingChair http://sco.lt/...
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![3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Personal Branding and Professional networks | Scoop.it](http://img.scoop.it/GWYqnQ3UKuceR5pTI9lgVTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. Via Martin (Marty) Smith, John van den Brink 
Martin (Marty) Smith's curator insight,
March 8, 9:35 PM
Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. Delete the scoop?
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"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.
Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter.
ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".
Via Antonino Militello, Firas Ghunaim, Martin (Marty) Smith, John van den Brink 
Elsie Whitelock's curator insight,
March 22, 9:51 AM
Pretty cool - another tool to help you identify what works and what doesn't in virally. Delete the scoop?
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The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Via Jeff Domansky, Martin (Marty) Smith, Alessio Manca, John van den Brink
Martin (Marty) Smith's curator insight,
March 7, 8:39 PM
Embrace Social Media Or DIP
Martin (Marty) Smith's comment,
March 7, 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment,
March 7, 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
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![Branding: How It Works in a Social Media Age [INFOGRAPHIC] | Personal Branding and Professional networks | Scoop.it](http://img.scoop.it/thwPL1oXBQFDmgl9UC6eaDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ... Via Martin (Marty) Smith, Fred Zimny, Alessio Manca, Mercor
Philippe Trebaul's insight:
Branding: Comment ça marche dans une ère des médias sociaux [INFOGRAPHIQUE]
"Médias Branding et social - ils semblent aller si bien ensemble, et pourtant ils sont tous les deux très mal compris. Alors que les médias sociaux peuvent servir de porte-voix gigantesque pour votre marque, social" ... Branding: How It Works in a Social Media Age [INFOGRAPHIC] via @MercorOrg http://sco.lt/... 
Jack Tang's comment,
March 15, 1:14 AM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment,
March 15, 1:33 AM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment,
March 15, 3:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
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And, at the opposite end of the scale from binge viewing ... is episodic storytelling. It's interesting to compare this with the recent release of 'House of Cards' on Netflix.
Flash fiction attention spans get their audiences. I'm personally hooked on the new WIGS channel on YouTube, where most episodes are between 4 and 8 minutes long.
Okay, how many of you had this song immediately come to mind? http://youtu.be/nUP9A5IS-vo ;