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Rescooped by Philippe Trebaul from Latest Social Media News
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How to Identify an Online Community for Your Business

How to Identify an Online Community for Your Business | Personal Branding and Professional networks | Scoop.it
When you’re getting started with building a community around your business, you aren’t really starting from nothing.

Via Level343, Gerrit Bes
Philippe Trebaul's insight:
Comment identifier une communauté en ligne pour votre entreprise.

"When you’re getting started with building a community around your business, you aren’t really starting from nothing".
How to Identify an Online Community for Your Business via @Gerrit_Bes http://sco.lt/...


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Level343's curator insight, February 20, 2013 2:24 PM

Identify community with social media


You’ll want to determine where your target audience lives online so that you know exactly where to look your community. There are certainly any number of starting points for the hunt: Facebook, Google+, or any other social media outlet that’s appropriate for your customers. But just so that we have an example to work with, we're going to use a company called Accent Branding Solutions (who is, of course, just getting started out building their online community), and we’re going to start with Twitter.

MizWalidah's curator insight, March 27, 2013 10:29 AM

The above is a brilliant article and methodical approach of how to find, cultivate and grow your community online. The first rule when trying to build community is to join it. The gem find in this article is www.followerwonk.com. Strange name, but amazing app. It helps you find and really identify the people on twitter you want to follow and eventually have them follow you. Followerwonk allows you to use keywords, location, etc to generate a list of folks. One you've honed in on a specified list 9which the article helps you do) FW can help you analyze twitter accounts to see what or who is in it for you.

Choosing a community online is as important as choosing your community in your personal life. Be selective and open at the same time.

 

This kind of research for your band is time consuming so it is not for the artist who feel they do not have the time to talk analytics. But or the artist that is in the business of remaining one, rea the article and receive the advice I offer below. 

 

SA Suggestion: This is for the artist who is new to twitter or feel they can't seem to make a dent in their followership. And this advice is without saying, you must also develop a following the old fashion way, face to face engagement with fans at shows.  

 

Read this article. Good stuff in here. Sign up to Followerwonk.com and begin your search. Conduct a brainstorm with yourself or bandmates to describe your msuic, what genre does it fit into, who else with a larger following souds similar (this last brainstorm is very important). Once you have these keywords, get to searching. I say work with followers in your regional area first. These folks have to most potenetial to actually show up at a show. Follow people who are followed for their taste in music; they are refered to as influencers. If they follow other groups similar to yours and you genuinely like as well, connect on common ground first.

 

When they instinctively though quickly check out your Twitographeraford a good photer feed it should have a couple things apparent and in their ace:

 

1) you are actually tweeting on somesort of consistant basis (just dive in, the momentum will sweep you eventually)

 

2) It should be apparent that you are a band and the imagery should reflect your sound if not just a good photo of the band. If you can't  afford a pro photographer then fake it with filters from instagram until your worth a damn, I say. 

 

3) Atleast once of your tweets a day should be a link or embed of yoru music. I say embed because Twitter is trying ot become the next Spotify and will allow you to embed yoru soundcloud files for instant listening. 

 

The rest is up to you really, but as the article states, most people dive in and come up for air just short of momentum. Social media should not just be a lifestyle but a part of the business of staying in business with your art.

 

 

Personal Branding and Professional networks
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The Way to Personal Branding

The Way to Personal Branding | Personal Branding and Professional networks | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com, Philippe Trebaul
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Rim Riahi's curator insight, February 9, 8:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Michelle Gilstrap's curator insight, April 2, 8:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 12:07 AM

Not a bad little summary

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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Personal Branding and Professional networks | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.
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Would You Rather be Social or Interesting? - Jeffbullas's Blog

Would You Rather be Social or Interesting? - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
The "Interest Graph" is not the "Social Graph". But what does that mean and why should you care? So should you be social or interesting on the social web?
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Facebook to Notify Users When Friends are Nearby - Digits - WSJ

Facebook to Notify Users When Friends are Nearby - Digits - WSJ | Personal Branding and Professional networks | Scoop.it
Facebook users will soon be able to receive notices on their mobile app when they’re near friends, signaling an effort by the online social network to play a bigger role in real-world interactions.
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Facebook Ads Which is Better for my Campaign Likes or Impressions?

Facebook Ads Which is Better for my Campaign Likes or Impressions? | Personal Branding and Professional networks | Scoop.it
Learn more about Facebook ads and the difference between likes and impressions. This article talks about some of those differences and what you need to know based on the type of campaign you choose. Get the facts before you start an ad so you can start running successful ads today.
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20 Ways to Promote Your Facebook Fan Page |

20 Ways to Promote Your Facebook Fan Page | | Personal Branding and Professional networks | Scoop.it
Grow your Facebook fan base by following these tips to promote your Facebook page and to show people where to find you on Facebook.
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Grands Infographies et Outils de l'image pour les médias sociaux | susangilbert

Grands Infographies et Outils de l'image pour les médias sociaux | susangilbert | Personal Branding and Professional networks | Scoop.it
Today I have some resources to help you improve your image sharing on social media.
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Rescooped by Philippe Trebaul from Vivre le numérique
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Renaissance 2.0 : Voyage aux origines du web

Fr Moins de Deux Décennies, Les Technologies Numériques Ont bouleversé nos habitudes de travail de de Consommation, de loisir et se SONT immiscées dans ...

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Twitter Has a Massive Plan to Conquer Your Data | TIME

Twitter Has a Massive Plan to Conquer Your Data | TIME | Personal Branding and Professional networks | Scoop.it
Step 1: Buy data firm Gnip
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Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Personal Branding and Professional networks | Scoop.it
Le participant de marketing ous groupe de prix? Il Est Livré DANS Presque Tous Lancement de la campagne ous De La apprécier Stratégie remue-méninges. Maïs C'est la mauvaise question au moment de Mauvais. Les lignes Entre le marché et participant groupe de prix ...

Via Stefano Principato
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Twitter Ads, arme de publicité massive à double tranchant ?

Twitter Ads, arme de publicité massive à double tranchant ? | Personal Branding and Professional networks | Scoop.it
Grand sujet du moment la publicité sur Twitter n’est pas encore beaucoup abordée par les spécialistes du marketing digital. Il faut dire que l’accès à la plateforme est encore assez restreint et limité aux marques et agences. Malgré tout le sujet mérite qu’on s’y attarde. Tout d’abord parce que ses mécanismes sont très différents de [...]
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429 million Twitter users have not chirped a tweet since creating accounts

429 million Twitter users have not chirped a tweet since creating accounts | Personal Branding and Professional networks | Scoop.it
A new report from Twopcharts, a website that monitors Twitter activities, suggests that the Twitter community is not as active as it seems to be.
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6 types of Twitter conversations

6 types of Twitter conversations | Personal Branding and Professional networks | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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Rescooped by Philippe Trebaul from DISCOVERING SOCIAL MEDIA
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Facebook rolling out new location-sharing feature for iPhone called ...

Facebook rolling out new location-sharing feature for iPhone called ... | Personal Branding and Professional networks | Scoop.it
Facebook une annonce Aujourd'hui qu'elle va Sortir juin nouvelle Fonctionnalité sociale de l'application de fils mobiles appele des amis à Proximité. This fonction Permet aux Utilisateurs DE Facebook de recevoir De temps en Temps des notifications lorsque des amis Communs SONT Dans la même .. .

Via Manlio Mannozzi
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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Personal Branding and Professional networks | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
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Is Content Marketing the Hot New Trend? - Infographic

Is Content Marketing the Hot New Trend? - Infographic | Personal Branding and Professional networks | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
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Publicité

Publicité | Personal Branding and Professional networks | Scoop.it
Générez de l'engagement là où le public est déjà engagé. Sur Facebook, vous pouvez diffuser vos publicités auprès de personnes précises, et décider exactement de ce que vous êtes prêts à payer pour cela. Une fois que vos annonces sont en ligne, vous pouvez consulter le Gestionnaire de Publicités pour voir leurs performances, et continuer d'investir dans celles qui vous rapprochent le plus de vos objectifs.
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4 Ways to Maximize Your Network With Social Media |

4 Ways to Maximize Your Network With Social Media | | Personal Branding and Professional networks | Scoop.it
Find out how the basics of engagement on Facebook, Twitter and LinkedIn can help you easily build a valuable network and meet market influencers.
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How to Use Twitter Hashtags as a Prospecting Tool |

How to Use Twitter Hashtags as a Prospecting Tool | | Personal Branding and Professional networks | Scoop.it
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects.
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INFOGRAPHIC: 1Q Trends In Facebook, Search Ads

INFOGRAPHIC: 1Q Trends In Facebook, Search Ads | Personal Branding and Professional networks | Scoop.it
Optimisation des Médias prédictive technologie fournisseur Kenshoo, Développeur non Privilégiées Facebook Marketing Stratégique, un examiner des Mesures et des criteria clés pour la Recherche PAID et publicité sociale au Premier trimestre.

Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 17, 8:57 PM

www.aanve.com

 

Clint Butler's curator insight, Today, 1:36 AM

Keeping up with the changes in social media is like keeping up with a teen age girl at a shopping mall.  Never gonna happen and your just going to get pissed if you try.

 

There are some interesting stats on this infographic though, what do you think?

Rescooped by Philippe Trebaul from News from the MARKET!!!!
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IS SOCIAL MEDIA KILLING US? Debate Your Fate

Déposez le Facebook et reculez lentement. Sam Schacher et Sean Klitzner débattre ce sujet brûlant. Qui a gagné? Voter dans les commentaires à midi jeudi! # TeamSean o ...

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Analyse des tweets : Twitter rachète son partenaire Gnip

Analyse des tweets : Twitter rachète son partenaire Gnip | Personal Branding and Professional networks | Scoop.it
Après le rachat de Topsy par Apple, c'est au tour d'un autre partenaire de Twitter facilitant l'analyse poussée des tweets, d'être racheté. Par Twitter cette fois.
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Rescooped by Philippe Trebaul from Social Media l'Information
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Twitter se renforce dans l'analyse de données sur les réseaux sociaux

Twitter se renforce dans l'analyse de données sur les réseaux sociaux | Personal Branding and Professional networks | Scoop.it
Twitter une annonce mardi l'acquisition de Gnip, juin société Spécialisée DANS L'analyse de Données et de Contenus publiés sur les Réseaux ...

Via Julien Coualan
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Julien Coualan's curator insight, April 15, 9:59 PM

"Gnip coopérait déjà de longue date avec Twitter, et "a joué un rôle crucial dans la collecte et la digestion de nos données publiques et la délivrance des tweets les plus importants à nos partenaires", souligne le réseau social en ligne américain sur son blog officiel."

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Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Personal Branding and Professional networks | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
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Unexpected new use for Facebook coming soon - Leonid Bershidsky - Newsday

Unexpected new use for Facebook coming soon - Leonid Bershidsky - Newsday | Personal Branding and Professional networks | Scoop.it
Facebook is close to receiving authorization to become an "electronic money institution."
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Facebook prepares to launch e-money transfer service in Europe

Facebook prepares to launch e-money transfer service in Europe | Personal Branding and Professional networks | Scoop.it
Firm needs regulatory approval in European base in Ireland to issue digital credits that can be converted into cash by recipients
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