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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Personal Branding and Professional networks | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello, C-Marketing
Philippe Trebaul's insight:
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Errol A. Adams JD/MLS's curator insight, December 14, 2012 9:28 AM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 1:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

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Get to Know Social Media Maverick @JessicaNorthey EXCLUSIVE

Get to Know Social Media Maverick @JessicaNorthey EXCLUSIVE | Personal Branding and Professional networks | Scoop.it
Success doesn’t happen overnight; it happens over years of long days and late nights. At a glance, social media maven Jessica Northey makes her craft appear
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How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies - Jeffbullas's Blog

How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
Social media marketing campaigns have a big job to accomplish for brands. Here are 3 successful case studies worth noting that drove revenue.
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Ces entreprises ont tout compris des réseaux sociaux (Facebook, Twitter)

Ces entreprises ont tout compris des réseaux sociaux (Facebook, Twitter) | Personal Branding and Professional networks | Scoop.it
Focus sur 7 entreprises qui ont bien compris que le marketing contemporain nécessite d'utiliser les réseaux sociaux et tout outil digital disponible pour fédérer une communauté fidèle.

Via chila emmanuel , Fadhila BRAHIMI
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chila emmanuel 's curator insight, March 28, 2:59 AM

7 cas d'entreprises qui ont mise en place des dispositifs numériques innovants.

Fadhila BRAHIMI's curator insight, March 29, 8:34 AM

Stratégie de présence & com #SocialMedia 

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Les femmes, plus actives que leurs homologues masculins sur les réseaux sociaux

Les femmes, plus actives que leurs homologues masculins sur les réseaux sociaux | Personal Branding and Professional networks | Scoop.it
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Philippe_Trebaul. Powered by RebelMouse

Philippe_Trebaul. Powered by RebelMouse | Personal Branding and Professional networks | Scoop.it

Calling all Rebels! Check out my @RebelMouse featuring the stuff I love! Join me at https://www.rebelmouse.com/Philippe_Trebaul/

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Twitter Real-Time Notifications: This Week in Social Media |

Twitter Real-Time Notifications: This Week in Social Media | | Personal Branding and Professional networks | Scoop.it
Social media news and new developments making social media marketing easier. (Twitter real-time notifications, Facebook spam, Pinterest help center)
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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Personal Branding and Professional networks | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.
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Would You Rather be Social or Interesting? - Jeffbullas's Blog

Would You Rather be Social or Interesting? - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
The "Interest Graph" is not the "Social Graph". But what does that mean and why should you care? So should you be social or interesting on the social web?
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Facebook to Notify Users When Friends are Nearby - Digits - WSJ

Facebook to Notify Users When Friends are Nearby - Digits - WSJ | Personal Branding and Professional networks | Scoop.it
Facebook users will soon be able to receive notices on their mobile app when they’re near friends, signaling an effort by the online social network to play a bigger role in real-world interactions.
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Facebook Ads Which is Better for my Campaign Likes or Impressions?

Facebook Ads Which is Better for my Campaign Likes or Impressions? | Personal Branding and Professional networks | Scoop.it
Learn more about Facebook ads and the difference between likes and impressions. This article talks about some of those differences and what you need to know based on the type of campaign you choose. Get the facts before you start an ad so you can start running successful ads today.
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20 Ways to Promote Your Facebook Fan Page |

20 Ways to Promote Your Facebook Fan Page | | Personal Branding and Professional networks | Scoop.it
Grow your Facebook fan base by following these tips to promote your Facebook page and to show people where to find you on Facebook.
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Grands Infographies et Outils de l'image pour les médias sociaux | susangilbert

Grands Infographies et Outils de l'image pour les médias sociaux | susangilbert | Personal Branding and Professional networks | Scoop.it
Today I have some resources to help you improve your image sharing on social media.
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Rescooped by Philippe Trebaul from Vivre le numérique
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Renaissance 2.0 : Voyage aux origines du web

Fr Moins de Deux Décennies, Les Technologies Numériques Ont bouleversé nos habitudes de travail de de Consommation, de loisir et se SONT immiscées dans ...

Via algrappe
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The World's 20 Most Popular Facebook Pages - Jeffbullas's Blog

The World's 20 Most Popular Facebook Pages - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
Facebook’s strengthening grip and integration with popular culture is very evident as you go through this list of the world’s top 20 most popular Facebook pages and realize between them they have over 315 million fans. That culture reflects our movie, TV shows and music tastes including Michael  Jackson, Eminem, Lady Gaga, the Twilight Saga, [...]
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Colours in Logo Design | Tips & Branding Advice

Colours in Logo Design | Tips & Branding Advice | Personal Branding and Professional networks | Scoop.it
How do you choose colours in logo design? Here are some tips from a Freelance Graphic Designer on how to choose the perfect colour scheme in your design.
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infography

infography | Personal Branding and Professional networks | Scoop.it
Human rights most affected by the internet

Via Fadhila BRAHIMI
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On apprend plus de ses échecs que de ses succès | Le Cercle Les Echos

On apprend plus de ses échecs que de ses succès | Le Cercle Les Echos | Personal Branding and Professional networks | Scoop.it
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How to Prepare Your Profile for Twitter’s Redesign

How to Prepare Your Profile for Twitter’s Redesign | Personal Branding and Professional networks | Scoop.it
Twitter de l'obtention d'ONU look nouveau. Verser les Commerçants de la marque, Ce Qui signifié qu'il approx températures verser verification juin. La semaine Dernière, Twitter une annonce Que faire bouger ILS Les Choses ET restructurer complétement profils. Le nouveau regarder intérêt Nettement plus de visuel, causant Tout un émoi parmi Au les fanatiques de Facebook. ventilateurs EC de Facebook ne SONT pas mauvais - Twitter intérêt photo convivial aller et Nous ne pouvons polo ...

Via Kamal Bennani
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aanve's curator insight, April 19, 8:39 PM

www.aanve.com

 

Nina Menezes's curator insight, April 20, 11:54 AM

Twitter's new look is more visual. 3 tips to make the most of your Twitter design:

1. Make Your “Best Tweet” Matter

2. Pick Your Pinned Tweets Wisely

3. Do Some Spring Cleaning to Prepare for Filters

  

Rescooped by Philippe Trebaul from DISCOVERING SOCIAL MEDIA
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Facebook rolling out new location-sharing feature for iPhone called ...

Facebook rolling out new location-sharing feature for iPhone called ... | Personal Branding and Professional networks | Scoop.it
Facebook une annonce Aujourd'hui qu'elle va Sortir juin nouvelle Fonctionnalité sociale de l'application de fils mobiles appele des amis à Proximité. This fonction Permet aux Utilisateurs DE Facebook de recevoir De temps en Temps des notifications lorsque des amis Communs SONT Dans la même .. .

Via Manlio Mannozzi
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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Personal Branding and Professional networks | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
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Is Content Marketing the Hot New Trend? - Infographic

Is Content Marketing the Hot New Trend? - Infographic | Personal Branding and Professional networks | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
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Publicité

Publicité | Personal Branding and Professional networks | Scoop.it
Générez de l'engagement là où le public est déjà engagé. Sur Facebook, vous pouvez diffuser vos publicités auprès de personnes précises, et décider exactement de ce que vous êtes prêts à payer pour cela. Une fois que vos annonces sont en ligne, vous pouvez consulter le Gestionnaire de Publicités pour voir leurs performances, et continuer d'investir dans celles qui vous rapprochent le plus de vos objectifs.
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4 Ways to Maximize Your Network With Social Media |

4 Ways to Maximize Your Network With Social Media | | Personal Branding and Professional networks | Scoop.it
Find out how the basics of engagement on Facebook, Twitter and LinkedIn can help you easily build a valuable network and meet market influencers.
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How to Use Twitter Hashtags as a Prospecting Tool |

How to Use Twitter Hashtags as a Prospecting Tool | | Personal Branding and Professional networks | Scoop.it
Discover how to choose relevant Twitter hashtags for your business, then use Twitter search to find conversations that put you in touch with prospects.
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INFOGRAPHIC: 1Q Trends In Facebook, Search Ads

INFOGRAPHIC: 1Q Trends In Facebook, Search Ads | Personal Branding and Professional networks | Scoop.it
Optimisation des Médias prédictive technologie fournisseur Kenshoo, Développeur non Privilégiées Facebook Marketing Stratégique, un examiner des Mesures et des criteria clés pour la Recherche PAID et publicité sociale au Premier trimestre.

Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 17, 8:57 PM

www.aanve.com

 

Clint Butler's curator insight, April 18, 1:36 AM

Keeping up with the changes in social media is like keeping up with a teen age girl at a shopping mall.  Never gonna happen and your just going to get pissed if you try.

 

There are some interesting stats on this infographic though, what do you think?