Personal Branding...
Follow
Find
9.7K views | +0 today
Rescooped by Philippe Trebaul from Beyond Web and Marketing 2.0
onto Personal Branding and Professional networks
Scoop.it!

The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Personal Branding and Professional networks | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello, C-Marketing
Philippe Trebaul's insight:
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

more...
Errol A. Adams JD/MLS's curator insight, December 14, 2012 9:28 AM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 1:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Personal Branding and Professional networks
Personal Branding and Professional networks
personal-branding-and-professional-networks Blog WORD PRESS : https://www.facebook.com/CommunityManager2
Your new post is loading...
Rescooped by Philippe Trebaul from Personal Branding and Professional networks
Scoop.it!

The Way to Personal Branding

The Way to Personal Branding | Personal Branding and Professional networks | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com, Philippe Trebaul
more...
Rim Riahi's curator insight, February 9, 8:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Michelle Gilstrap's curator insight, April 2, 8:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 12:07 AM

Not a bad little summary

Rescooped by Philippe Trebaul from Vivre le numérique
Scoop.it!

Renaissance 2.0 : Voyage aux origines du web

Fr Moins de Deux Décennies, Les Technologies Numériques Ont bouleversé nos habitudes de travail de de Consommation, de loisir et se SONT immiscées dans ...

Via algrappe
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Twitter Has a Massive Plan to Conquer Your Data | TIME

Twitter Has a Massive Plan to Conquer Your Data | TIME | Personal Branding and Professional networks | Scoop.it
Step 1: Buy data firm Gnip
more...
No comment yet.
Rescooped by Philippe Trebaul from Content Marketing & Content Strategy
Scoop.it!

Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Personal Branding and Professional networks | Scoop.it
Le participant de marketing ous groupe de prix? Il Est Livré DANS Presque Tous Lancement de la campagne ous De La apprécier Stratégie remue-méninges. Maïs C'est la mauvaise question au moment de Mauvais. Les lignes Entre le marché et participant groupe de prix ...

Via Stefano Principato
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Twitter Ads, arme de publicité massive à double tranchant ?

Twitter Ads, arme de publicité massive à double tranchant ? | Personal Branding and Professional networks | Scoop.it
Grand sujet du moment la publicité sur Twitter n’est pas encore beaucoup abordée par les spécialistes du marketing digital. Il faut dire que l’accès à la plateforme est encore assez restreint et limité aux marques et agences. Malgré tout le sujet mérite qu’on s’y attarde. Tout d’abord parce que ses mécanismes sont très différents de [...]
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

429 million Twitter users have not chirped a tweet since creating accounts

429 million Twitter users have not chirped a tweet since creating accounts | Personal Branding and Professional networks | Scoop.it
A new report from Twopcharts, a website that monitors Twitter activities, suggests that the Twitter community is not as active as it seems to be.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

6 types of Twitter conversations

6 types of Twitter conversations | Personal Branding and Professional networks | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Linkedin : la chose indispensable pour attirer l'attention ! | Widoobiz

Linkedin : la chose indispensable pour attirer l'attention ! | Widoobiz | Personal Branding and Professional networks | Scoop.it
Pour élargir son réseau ou atteindre de nouveaux prospects, la visibilité sur Linkedin est devenue une clé de réussite. Encore faut-il savoir optimiser sa présence.
more...
No comment yet.
Rescooped by Philippe Trebaul from Content Marketing & Content Strategy
Scoop.it!

6 Top Twitter Tools for Business

6 Top Twitter Tools for Business | Personal Branding and Professional networks | Scoop.it
a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts including InboxQ and Twylah.

Via Stefano Principato
more...
Stefano Principato's curator insight, April 15, 1:48 PM

Here is a list of the top 6 Twitter tools to help you make the most out of your Twitter efforts from the limited time you have.

Rescooped by Philippe Trebaul from Content Creation, Curation, Management
Scoop.it!

Say it with pictures with these 16 tools

Say it with pictures with these 16 tools | Personal Branding and Professional networks | Scoop.it
Utilisez-vous Instagram ou Pinterest? Si oui, vous avez sans doute remarqué que les citations visuelles sont à la mode.

Via Cendrine Marrouat - www.socialmediaslant.com, massimo facchinetti
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, April 15, 11:25 PM

I had already been using some of these tools, and I got introduced to a few new ones by this post.

Rescooped by Philippe Trebaul from SocialMoMojo Web
Scoop.it!

Will You Trust Facebook with Your Money? | SiliconAngle

Will You Trust Facebook with Your Money? | SiliconAngle | Personal Branding and Professional networks | Scoop.it

"Facebook est à la recherche d'introduire un service financier qui permettra à ses utilisateurs d'envoyer, transférer, recevoir de l'argent directement sur le site."


Via Jessica Kelly
more...
Jessica Kelly's curator insight, April 15, 2:28 PM

Would I trust Facebook with my money? Why, of course! And if you believe that, I'm sure I can find some other b.s. to sell you. ;)

Scooped by Philippe Trebaul
Scoop.it!

Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone

Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone | Personal Branding and Professional networks | Scoop.it
Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has […]
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

The evolving, expanding Twitterverse: A look at the latest updates

The evolving, expanding Twitterverse: A look at the latest updates | Personal Branding and Professional networks | Scoop.it
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
more...
No comment yet.
Rescooped by Philippe Trebaul from MarketingHits
Scoop.it!

INFOGRAPHIC: 1Q Trends In Facebook, Search Ads

INFOGRAPHIC: 1Q Trends In Facebook, Search Ads | Personal Branding and Professional networks | Scoop.it
Optimisation des Médias prédictive technologie fournisseur Kenshoo, Développeur non Privilégiées Facebook Marketing Stratégique, un examiner des Mesures et des criteria clés pour la Recherche PAID et publicité sociale au Premier trimestre.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Philippe Trebaul from News from the MARKET!!!!
Scoop.it!

IS SOCIAL MEDIA KILLING US? Debate Your Fate

Déposez le Facebook et reculez lentement. Sam Schacher et Sean Klitzner débattre ce sujet brûlant. Qui a gagné? Voter dans les commentaires à midi jeudi! # TeamSean o ...

Via Manlio Mannozzi
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Analyse des tweets : Twitter rachète son partenaire Gnip

Analyse des tweets : Twitter rachète son partenaire Gnip | Personal Branding and Professional networks | Scoop.it
Après le rachat de Topsy par Apple, c'est au tour d'un autre partenaire de Twitter facilitant l'analyse poussée des tweets, d'être racheté. Par Twitter cette fois.
more...
No comment yet.
Rescooped by Philippe Trebaul from Social Media l'Information
Scoop.it!

Twitter se renforce dans l'analyse de données sur les réseaux sociaux

Twitter se renforce dans l'analyse de données sur les réseaux sociaux | Personal Branding and Professional networks | Scoop.it
Twitter une annonce mardi l'acquisition de Gnip, juin société Spécialisée DANS L'analyse de Données et de Contenus publiés sur les Réseaux ...

Via Julien Coualan
more...
Julien Coualan's curator insight, April 15, 9:59 PM

"Gnip coopérait déjà de longue date avec Twitter, et "a joué un rôle crucial dans la collecte et la digestion de nos données publiques et la délivrance des tweets les plus importants à nos partenaires", souligne le réseau social en ligne américain sur son blog officiel."

Scooped by Philippe Trebaul
Scoop.it!

Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Personal Branding and Professional networks | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Unexpected new use for Facebook coming soon - Leonid Bershidsky - Newsday

Unexpected new use for Facebook coming soon - Leonid Bershidsky - Newsday | Personal Branding and Professional networks | Scoop.it
Facebook is close to receiving authorization to become an "electronic money institution."
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Facebook prepares to launch e-money transfer service in Europe

Facebook prepares to launch e-money transfer service in Europe | Personal Branding and Professional networks | Scoop.it
Firm needs regulatory approval in European base in Ireland to issue digital credits that can be converted into cash by recipients
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.
more...
No comment yet.
Rescooped by Philippe Trebaul from Online Video in Education
Scoop.it!

Here is How to Add Images and Videos to Your Google Forms ~ Educational Technology and Mobile Learning

Here is How to Add Images and Videos to Your Google Forms ~ Educational Technology and Mobile Learning | Personal Branding and Professional networks | Scoop.it

Via Stephen Bright
more...
Stephen Bright's curator insight, April 15, 1:55 PM

Google forms is a very useful (and free) way of gathering information via a survey style tool. This 'how to' page gives instructions for adding images and videos to a Google form. Although I've used Google forms for a while now, this is not something I've ever thought of doing. Thanks to @tracey morgan for noting the added possibilities.

Rescooped by Philippe Trebaul from Community Managers Unite
Scoop.it!

PRESENTING: The 100 Most Influential Tech People On Twitter

PRESENTING: The 100 Most Influential Tech People On Twitter | Personal Branding and Professional networks | Scoop.it
Ne manquez Jamais juin conversations Qui Importe.

Via Baochi
more...
No comment yet.
Rescooped by Philippe Trebaul from Social Media - Addiction or Need
Scoop.it!

How to Use Twitter Hashtags as a Prospecting Tool

How to Use Twitter Hashtags as a Prospecting Tool | Personal Branding and Professional networks | Scoop.it

Do you find it hard to have meaningful engagements with prospects on Twitter?

 

Do you want a better way to find quality prospects and increase your Twitter ROI?


Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.


Via Brian Yanish - MarketingHits.com, Sam
more...
aanve's curator insight, April 15, 7:45 PM

www.aanve.com

 

Idris Busari's curator insight, April 16, 5:16 AM

Do you find it hard to have meaningful engagements with prospects on Twitter?

Barbara Saunders's curator insight, April 16, 9:17 AM

Solo Pros: Have you been ignoring Twitter in favor of Facebook? Maybe it's time to take another look at this tool.

Scooped by Philippe Trebaul
Scoop.it!

Trust Me…There Are REAL People On The Other Side of That Computer Screen

Trust Me…There Are REAL People On The Other Side of That Computer Screen | Personal Branding and Professional networks | Scoop.it
Following are 4 ways you can BE HUMAN on social media, instead of just a marketing machine. There are real people on the other side of the computer screen.
more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

A world without Facebook: Will it happen?

A world without Facebook: Will it happen? | Personal Branding and Professional networks | Scoop.it
In a world where it's considered odd if you're not on Facebook, the sheer power and dominance of the social networking site is strikingly clear.
more...
No comment yet.