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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Personal Branding and Professional networks | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello, C-Marketing
Philippe Trebaul's insight:
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Errol A. Adams JD/MLS's curator insight, December 14, 2012 9:28 AM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 1:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Personal Branding and Professional networks
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Get to Know Social Media Maverick @JessicaNorthey EXCLUSIVE

Get to Know Social Media Maverick @JessicaNorthey EXCLUSIVE | Personal Branding and Professional networks | Scoop.it
Success doesn’t happen overnight; it happens over years of long days and late nights. At a glance, social media maven Jessica Northey makes her craft appear
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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Personal Branding and Professional networks | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.
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5 Steps to Boosting Website Traffic with User Generated Content - Jeffbullas's Blog

5 Steps to Boosting Website Traffic with User Generated Content - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
The Internet has become more social, visual and viral. Here are 5 steps to make user generated content such as photos and videos attract traffic and loyalty.
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Social Media Marketing Mistakes – Are You Making These Too?

Social Media Marketing Mistakes – Are You Making These Too? | Personal Branding and Professional networks | Scoop.it
Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Medi…
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4 Tendances sociales essentielles pour 2014 | Social Media Today

A new infographic leads with some of the most important tenets of social business. It's titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.
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Le baromètre semestriel des Régions sur les réseaux sociaux, cinquième édition - Informer autrement

Le baromètre semestriel des Régions sur les réseaux sociaux, cinquième édition - Informer autrement | Personal Branding and Professional networks | Scoop.it
Les Régions sont très présentes sur les réseaux sociaux. Mais ce n’est pas cela qui étonne le plus dans cette cinquième édition du baromètre semestriel des Régions sur les réseaux
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20 LinkedIn Mistakes to Avoid - Jeffbullas's Blog

20 LinkedIn Mistakes to Avoid - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
We all make mistakes. It's just that some are bigger than others. Social media can amplify those mistakes. Here are 20 Linkedin mistakes to avoid
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Social Media: How To Increase Your Success Rates?

Social Media: How To Increase Your Success Rates? | Personal Branding and Professional networks | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
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7 #Social #Media #Trends for Marketers - #Infographic

7 #Social #Media #Trends for Marketers - #Infographic | Personal Branding and Professional networks | Scoop.it
Vous vous demandez quelles sont les dernières tendances en matière de médias sociaux sont pour les commerçants? Retrouvez dans les médias sociaux Rapport de l'industrie du marketing 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 5, 3:20 PM

Great statistics on Social Media.


Telling number in #ROI !


Share your thoughts.

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The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | Personal Branding and Professional networks | Scoop.it
Fast Company a produit cette infographie sur les 36 règles de médias sociaux, des conseils simples très simple de professionnels dans le domaine (voir la liste des contributeurs à la base). Auteur: Jug ...

Via Rosetta Carrington Lue, Eric_Determined / Eric Silverstein
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Monica Norton's curator insight, June 9, 4:54 PM

This eye-catching graphic features 36 pieces of social media wisdom. I dare you to pull this up and NOT read it!

Marta Torán's curator insight, June 9, 10:52 PM

Genial!!

Kai Bösterling's curator insight, June 14, 7:52 AM

The Mandatory Of #SocialMedia.

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E-réputation : le déréférencement par Google ne règle pas tout - 1

Quelques semaines après le coup de tonnerre de l’arrêt de la Cour de justice de l’Union européenne du 13 mai (voir notre actualité du 16 ...
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The Incredible Growth of Web Usage [1984-2013] at WhoIsHostingThis.com

The Incredible Growth of Web Usage [1984-2013] at WhoIsHostingThis.com | Personal Branding and Professional networks | Scoop.it
World Wide Web usage has exploded in the past thirty years, transforming much of modern life. How has the "connected life" changed since the '80s?
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This One Simple Tactic Can Double Your Facebook Engagement - Jeffbullas's Blog

This One Simple Tactic Can Double Your Facebook Engagement - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
Social media junkies have noticed that organic Facebook interaction has decreased dramatically. Here is one simple tactic to double your Facebook engagement
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | Personal Branding and Professional networks | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 8:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 18, 11:54 PM

#noteworthy

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6 myths of social sharing (infographic)

6 myths of social sharing (infographic) | Personal Branding and Professional networks | Scoop.it
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic. Those are only two of the resul...
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Social Media: How To Increase Your Success Rates?

Social Media: How To Increase Your Success Rates? | Personal Branding and Professional networks | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.
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7 Social Media Trends for Marketers: New Research |

7 Social Media Trends for Marketers: New Research | | Personal Branding and Professional networks | Scoop.it
Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.
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E-réputation : les 5 règles à connaître sur les médias sociaux

E-réputation : les 5 règles à connaître sur les médias sociaux | Personal Branding and Professional networks | Scoop.it


Altran lance une campagne de sensibilisation à l'e-réputation à l'attention de ses 20 000 collaborateurs et des jeunes diplômés.



" La meilleure solution pour ne pas subir son image sur internet, c'est de la maîtriser ! ", indique Frédéric Fougerat, directeur de la communication du groupe Altran et Master catLa campagne mondiale " Master your reputation " surfe sur le phénomène des lol cats pour présenter les bonnes pratiques sur Internet et en particulier sur les réseaux sociaux. Public visé ? En premier lieu, ses 20 000 collaborateurs et les jeunes diplômés.

Les 5 règles de bon usage des réseaux sociaux selon Altran...

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LoggedIn

LoggedIn | Personal Branding and Professional networks | Scoop.it
www.connect6.com
Bienvenue à 
Connect6 !
Philippe Trebaul's insight:
Bienvenue à 
Connect6 °
REMARQUE: Sur certains de ces sites le profil encadré apparaît automatiquement lorsque vous regardez une personne spécifique.
Maintenant que vous avez téléchargé PeopleDiscovery, vous pourrez explorer les sites suivants pour en apprendre davantage sur les personnes que vous souhaitez vous connecter:

SOCIAL
  • Facebook
  • Gazouillement
  • Google Plus
  • À propos de moi
PROFESSIONNEL
  • LinkedIn
  • Meetup
  • Quora
TECHNIQUE
  • Github
  • Stackoverflow
INVESTISSEMENT
  • Crunchbase
  • Liste d'ange
BLOG / VIDÉOS
  • Blogger
  • Wordpress
  • Tumblr
  • Youtube
  • Vimeo
PRODUCTIVITÉ
  • SalesForce
  • Hoot Suite
  • GMail
  • Perspective
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The Biggest Mistake Content Marketers Make On Social Media

The Biggest Mistake Content Marketers Make On Social Media | Personal Branding and Professional networks | Scoop.it
We all know content marketing is a growing industry. But you might be surprised by how quickly it’s growing: 60% of B2B small businesses plan on increasing their content marketing budget over the n…
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6 myths of social sharing (infographic)

6 myths of social sharing (infographic) | Personal Branding and Professional networks | Scoop.it
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic. Those are only two of the resul...
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Le fav parfait: les 25 raisons pour lesquelles on utilise le bouton «Favori» sur Twitter

Le fav parfait: les 25 raisons pour lesquelles on utilise le bouton «Favori» sur Twitter | Personal Branding and Professional networks | Scoop.it
La science a enfin répondu à la question la plus pressante de notre époque: que signifie l’utilisation du bouton «Favori» sur Twitter? Dans leur article «Vers une compréhension du comportement du favoriting sur Twitter» [PDF], une équipe d’intrépides chercheurs allemands et...
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Strategies for a More Open Company Culture

Strategies for a More Open Company Culture | Personal Branding and Professional networks | Scoop.it

Pour de nombreuses entreprises, il peut être difficile d'inspirer l'engagement quand les bureaux des travailleurs sont divisés en cellules et le travail est délégué d'une manière qui met l'accent sur l'indépendance. Briser les barrières, cependant, vaut bien l'effort. En créant une culture d'ouverture, les entreprises peuvent débloquer de nouveaux ... http://elearningfeeds.com/strategies-for-a-more-open-company-culture/


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40 publicités créatives et éloquentes qui vous marqueront l’esprit

40 publicités créatives et éloquentes qui vous marqueront l’esprit | Personal Branding and Professional networks | Scoop.it
Afin de véhiculer un message fort, les agences de communication rivalisent d'imagination pour créer des publicités et des affichages qui marqueront les esprits. Aujourd'hui, DGS partage avec vous une sélection de campagnes publicitaires éloquentes qui capteront s&u
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10 Inspiring WordPress Designs Worth Stealing - Jeffbullas's Blog

10 Inspiring WordPress Designs Worth Stealing - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
There is a truckload of benefits WordPress provides for bloggers. Including, simple but feature rich. Here are 10 inspiring WordPress designs worth stealing
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Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog

Everything I Needed To Know About Social Media I Learned From Star Trek - Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
Ever noticed how many business owners look at social media as if it were from space? Here are lessons from Star Trek that I have applied to social media
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