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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Personal Branding and Professional networks | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello, C-Marketing
Philippe Trebaul's insight:
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 4:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from visualizing social media
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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | Personal Branding and Professional networks | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...


Via Lauren Moss
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Juan Carlos Giraldo Cardozo's curator insight, August 31, 1:45 PM

Información de lo que sucede por minuto en las redes sociales más destacadas.

connie butcher's curator insight, September 23, 10:56 AM

Wow!!!  This is amazing!!

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5 Mistakes Companies Make When Automating Their Marketing - exploreB2B

5 Mistakes Companies Make When Automating Their Marketing  - exploreB2B | Personal Branding and Professional networks | Scoop.it
According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion. The continued rise in revenue is indicative of the ...
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Marque employeur : Mazars sort une websérie à destination des jeunes diplômés

Marque employeur : Mazars sort une websérie à destination des jeunes diplômés | Personal Branding and Professional networks | Scoop.it

www.blogdumoderateur.com


"Le groupe international d’audit et de conseil Mazars, déjà connu pour ses pratiques innovantes en matière de réseaux sociaux et de marque employeur, vient de lancer une websérie animée intitulée « Les Mazariens, ils ne font rien comme les autres« . Un nouvel épisode sera posté sur la chaîne Youtube et la"...

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The Best (And Worst) Times To Post On Social Media (Infographic)

The Best (And Worst) Times To Post On Social Media (Infographic) | Personal Branding and Professional networks | Scoop.it
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
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Post It, Tweet It, Like It – MediaMath’s Social Media Advertising Platform Acquisition

Post It, Tweet It, Like It – MediaMath’s Social Media Advertising Platform Acquisition | Personal Branding and Professional networks | Scoop.it
Social advertising isn’t #trending; it’s around to stay. In fact, the opportunity for social advertising through programmatic only continues to grow. According to eMarketer, 2014 has been the year that marketers ...
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@simplymeasured/Top Twitter Influencers on Twitter

@simplymeasured/Top Twitter Influencers on Twitter | Personal Branding and Professional networks | Scoop.it
Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.
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Interview & Article invité : deux actions pour une e-réputation de qualité !

Interview & Article invité : deux actions pour une e-réputation de qualité ! | Personal Branding and Professional networks | Scoop.it

www.webmarketing-com.com


"Que faire contre une e-réputation négative ? Comment obtenir une bonne e-réputation sur Internet ? Vous voulez une e-réputation digne de ce nom ? Voici deux méthodes simples à mettre en place"...

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Rescooped by Philippe Trebaul from Strategie de Présence
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#Dieu en 140 caractères : les réseaux sociaux transforment les pratiques

#Dieu en 140 caractères : les réseaux sociaux transforment les pratiques | Personal Branding and Professional networks | Scoop.it
#Dieu en 140 caractères : les réseaux sociaux transforment les pratiques - Twitter, Facebook, Instagram… Autant de nouveaux moyens d’expression des croyances confessionnelles auquels les autorités religieuses portent un grand intérêt. À commencer par le pape François...

Via Fadhila BRAHIMI
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Rescooped by Philippe Trebaul from Meirc Training and Consulting
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The Way to Personal Branding

The Way to Personal Branding | Personal Branding and Professional networks | Scoop.it
Personal Branding is something that a person does to better market themselves and their careers.

Via Brian Yanish - MarketingHits.com, Philippe Trebaul, Rim Riahi
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Rim Riahi's curator insight, February 9, 11:03 PM

Personal Branding is something that a person does to better market themselves and their careers.

Michelle Gilstrap's curator insight, April 2, 11:42 AM

Very creative way to illustrate personal branding

Brian S's curator insight, April 4, 3:07 AM

Not a bad little summary

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Test : PageYourself, pour créer un mini-site sur Facebook ou faire un jeu concours

Test : PageYourself, pour créer un mini-site sur Facebook ou faire un jeu concours | Personal Branding and Professional networks | Scoop.it
Nous continuons cette après-midi notre série sur les meilleurs outils Social Media. Aujourd’hui, nous avons testé PageYourself, un service qui permet de personnaliser une page Facebook. La nouvelle version du service vient d’être dévoilée, c’était donc l’occasion. PageYourself propose aux community managers d’inclure un mini-site au sein de leur page,...
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Taux d'engagement Twitter par Industrie et Type [Etude] | Emarketinglicious

Taux d'engagement Twitter par Industrie et Type [Etude] | Emarketinglicious | Personal Branding and Professional networks | Scoop.it
Les marques ont investi Twitter pour notamment se connecter avec leur audience. Une récente étude effectuée par ExactTarget révèle des données intéressantes sur l'engagement par secteur d'activité et type, après analyse de plus de 3 millions de tweets envoyés via Salesforce ExactTarget Marketing Cloud [...]
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Quels sont les Canaux Sociaux les plus Utilisés au Monde? [Stats] | Emarketinglicious

Quels sont les Canaux Sociaux les plus Utilisés au Monde? [Stats] | Emarketinglicious | Personal Branding and Professional networks | Scoop.it
Avec plus d'1,2 milliard d'utilisateurs dans le monde, on peut se demander s'il y a une vie en dehors de Facebook. La réponse est oui car les médias sociaux sont devenus un phénomène global au cours duquel sont nées des plateformes et des applications sociales qui aujourd'hui ont des audiences plus ou moins importantes, des catégories d'utilisateurs différentes et représentent des industries verticales.
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Get Schooled by YouTubers: Content & Business Strategy

Get Schooled by YouTubers: Content & Business Strategy | Personal Branding and Professional networks | Scoop.it
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable.

There are, however, some powerhouse brands that are...
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La taille parfaite (ou presque) pour un visuel Twitter

La taille parfaite (ou presque) pour un visuel Twitter | Personal Branding and Professional networks | Scoop.it
Quelle est la taille parfaite pour une image publiée sur Twitter ? Retrouvez nos conseils ainsi qu'un gabarit Photoshop à télécharger pour vos créations !
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How To Make $500,000 A Year On Twitter?

How To Make $500,000 A Year On Twitter? | Personal Branding and Professional networks | Scoop.it
UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.
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Rescooped by Philippe Trebaul from I can explain it to you, but I can't understand it for you.
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5 “INfluencers” All Marketers Should Follow

5 “INfluencers” All Marketers Should Follow | Personal Branding and Professional networks | Scoop.it
Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live ba…

Via Riaz Khan
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7 Tips for Responding to Negative Comments on Social Media

7 Tips for Responding to Negative Comments on Social Media | Personal Branding and Professional networks | Scoop.it
7 Tips for Responding to Negative Comments on Social Media
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11 Ideal Facebook Tools for Contests and Analyzation

11 Ideal Facebook Tools for Contests and Analyzation | Personal Branding and Professional networks | Scoop.it
There are some fabulous Facebook tools out there that can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.
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Rescooped by Philippe Trebaul from Strategie de Présence
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Mesure du ROI social : le désarroi des responsables marketing

Mesure du ROI social : le désarroi des responsables marketing | Personal Branding and Professional networks | Scoop.it

Via Fadhila BRAHIMI
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Rescooped by Philippe Trebaul from Modern Marketer
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3 Ways to Grow Your Social Media Brand

3 Ways to Grow Your Social Media Brand | Personal Branding and Professional networks | Scoop.it
I participated in a social media panel at a conference back in 2011. After the discussion, a gentleman approached me and asked what I felt my social media brand was. Immediately, I told him

Via The Fish Firm
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The Future of Web and Technology [Infographic]

The Future of Web and Technology [Infographic] | Personal Branding and Professional networks | Scoop.it

Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.


Via Lauren Moss, Stan Smith, RadeBigMan
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Triangle Software's curator insight, July 6, 7:44 AM

With so many technology innovations being developed and implemented - what do you see as the next innovation for your industry?

Jeremy Cooke's curator insight, July 16, 7:05 AM

Another interesting area for games and generesal digital creativity.. now where did I put that Bamzooki ?

 

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Personal Branding and Professional networks | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss, Philippe Trebaul, RadeBigMan
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Eyal Levi's curator insight, May 8, 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 4:21 PM

Thanks to Lauren Moss.

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10 Marketing Predictions for 2015 (Infographic)

10 Marketing Predictions for 2015 (Infographic) | Personal Branding and Professional networks | Scoop.it

www.business2community.com


"2014 showed us so much change within online marketing, particularly the massive boom in content marketing. 2015 is a different year and more change is inevitable. Will content marketing still have such a huge presence?

Will it evolve or become replaced by something else completely different?"...

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Comment Gérer Votre Compte Twitter avec Agorapulse? | Emarketinglicious

Comment Gérer Votre Compte Twitter avec Agorapulse? | Emarketinglicious | Personal Branding and Professional networks | Scoop.it
Agorapulse vous permet désormais de gérer votre compte Twitter à partir de la plateforme. Disponible depuis cet été, ce nouvel outil propose 5 fonctionnalités essentielles qui répondent efficacement aux besoins des marques sur ce réseau social: une boite de réception avec des filtres, la catégorisation des utilisateurs, le monitoring, un calendrier de publications et des rapports analytics.
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Oui, les recruteurs examinent bien votre profil Facebook

Oui, les recruteurs examinent bien votre profil Facebook | Personal Branding and Professional networks | Scoop.it
Des chercheurs français en sont convaincus, après avoir postulé à 800 offres d'emploi avec deux candidats fictifs aux CV identiques. Celui dont le compte Facebook indique une origine étrangère a reçu jusqu'à deux fois moins de réponses que l'autre.
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