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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Personal Branding and Professional networks | Scoop.it

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello
Philippe Trebaul's insight:
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, February 7, 6:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Mastro Multimedia

Mastro Multimedia | Personal Branding and Professional networks | Scoop.it
The Way of Personal Branding ~ Analyze, Launch + Maintain ~ Infographic (The Way of Personal Branding ~ Analyze, Launch + Maintain ~ Infographic http://t.co/NIaHoNitKu)...
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Facebook Finally Lets You Place Photos Directly In Comments, But Still No GIFs - Huffington Post

Facebook Finally Lets You Place Photos Directly In Comments, But Still No GIFs - Huffington Post | Personal Branding and Professional networks | Scoop.it
Inside Facebook
Facebook Finally Lets You Place Photos Directly In Comments, But Still No GIFs
Huffington Post
Finally, Facebook is making a change that everyone can agree is an improvement.
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Your Eye Movements May Reveal Mental Illness

Your Eye Movements May Reveal Mental Illness | Personal Branding and Professional networks | Scoop.it
Eye-tracking has become the tech trend du jour.
Advertisers use data on where you look and when to better capture your attention. Designers employ it to improve products.
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How Twitter is using ThousandEyes to monitor operations — Tech ...

How Twitter is using ThousandEyes to monitor operations — Tech ... | Personal Branding and Professional networks | Scoop.it
Twitter talked Wednesday about how it's using ThousandEye, a new startup that launched at Structure, to identify problems where they happen.
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Cyber-Comedy You've Got Hate Mail Celebrates Fourth Successful Year in ... - Huffington Post

Cyber-Comedy You've Got Hate Mail Celebrates Fourth Successful Year in ... - Huffington Post | Personal Branding and Professional networks | Scoop.it
Huffington Post
Cyber-Comedy You've Got Hate Mail Celebrates Fourth Successful Year in ...
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The Dumbest Things Redditors Have Done for Love

The Dumbest Things Redditors Have Done for Love | Personal Branding and Professional networks | Scoop.it
Love can make you do crazy things, like hoisting a boombox over your head to serenade your dream girl, sprinting to the love of your life while staring into her eyes on FaceTime, and maybe even purchasing a $4.9 million home to be closer to your...
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The Big Move Toward Flexible Workplaces Is Stalling Out

The Big Move Toward Flexible Workplaces Is Stalling Out | Personal Branding and Professional networks | Scoop.it
The debate over working from home and flexible work schedules blew up earlier this year after Yahoo and Best Buy restricted generous policies on the practice.
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VMware CEO Pat Gelsinger: This Photo Made EMC Salespeople Call Me A Traitor (VMW)

VMware CEO Pat Gelsinger: This Photo Made EMC Salespeople Call Me A Traitor (VMW) | Personal Branding and Professional networks | Scoop.it
When Pat Gelsinger left his job as a top exec at EMC to become CEO of VMware, he immediately landed in a pickle.
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Groupon Founder Andrew Mason's Music Album Will Drop On iTunes And Spotify Later This Month

Groupon Founder Andrew Mason's Music Album Will Drop On iTunes And Spotify Later This Month | Personal Branding and Professional networks | Scoop.it
When Andrew Mason left his role as CEO of Groupon, he was uncharacteristically serious about his next move.
He said he'd be moving to California, joining Y Combinator, and working on a music album.
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Cisco Live 2013 – Manufacturing and Industry Sessions

Cisco Live 2013 – Manufacturing and Industry Sessions | Personal Branding and Professional networks | Scoop.it
As Global Industry Director for Manufacturing at Cisco, Chet Namboodri is looking forward to joining you and more than 20,000 of your [...]
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FBI uses drones on US soil: Senators want assurances on privacy protections - Christian Science Monitor

FBI uses drones on US soil: Senators want assurances on privacy protections - Christian Science Monitor | Personal Branding and Professional networks | Scoop.it
AFP FBI uses drones on US soil: Senators want assurances on privacy protections Christian Science Monitor Even as President Obama was calling for prudence in the use of drones Wednesday to an audience in Berlin, over on Capitol Hill came new...
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Apple Scores $30M iPad Deal With L.A. Schools

Apple Scores $30M iPad Deal With L.A. Schools | Personal Branding and Professional networks | Scoop.it
Apple announced Wednesday that it has landed a major deal to sell iPad tablets to the second-largest public school district in the United States.
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NBA Player Sells Bulldog on Twitter

NBA Player Sells Bulldog on Twitter | Personal Branding and Professional networks | Scoop.it
Say you're a successful NBA player. Your massive Twitter following comes with many advantages: increased marketing appeal, the ability to interact with fans and a platform to break your own news on your own terms, just to name a few Kendrick...
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Microsoft's answer to the Facebook Win8 app question: pin a shortcut - PCWorld

Microsoft's answer to the Facebook Win8 app question: pin a shortcut - PCWorld | Personal Branding and Professional networks | Scoop.it
Microsoft's answer to the Facebook Win8 app question: pin a shortcut PCWorld Microsoft Wednesday announced several new apps that have arrived or will arrive within the Windows Store, including the Vevo app for music videos and an updated version of...
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Twitter Acquires Local Discovery Startup Spindle, Will End Spindle ...

Twitter Acquires Local Discovery Startup Spindle, Will End Spindle ... | Personal Branding and Professional networks | Scoop.it
Twitter today acquired Spindle, an app that uses mobile devices and social networks to make a smarter localized search engine. The Spindle team will move to S..
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Monetizing Photos and Video Clips in the New World of Bits

Monetizing Photos and Video Clips in the New World of Bits | Personal Branding and Professional networks | Scoop.it
Icons copyright creadibAs a disruptive technology, online photo sharing marked the end of the Kodak era and helped usher in Facebook, Instagram and dozens of other social media companies. But the landscape has changed quite a bit recently.
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Morgan County Community Briefs - 06-19-13 - Fort Morgan Times

Morgan County Community Briefs - 06-19-13 - Fort Morgan Times | Personal Branding and Professional networks | Scoop.it
Morgan County Community Briefs - 06-19-13
Fort Morgan Times
MCC Jazz Ensemble's Big Band will perform at 2:30 p.m. on Saturday, June 22, at Fort Morgan High School. Riverview ...
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7 Steps to Selling More with a Business Website

7 Steps to Selling More with a Business Website | Personal Branding and Professional networks | Scoop.it
The primary job of a business website is to convert visitors into customers. These seven steps to selling more with a website is critical for your brand.
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Verizon: We’re Not Slowing Down Your Netflix

Verizon: We’re Not Slowing Down Your Netflix | Personal Branding and Professional networks | Scoop.it
It’s a rainy day; you’re busy power loading Dr. Who on Netflix when it happensNetflix lapses into endlessly “Loading” your next episode, without actually ever playing it.
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Vine Drops a Few More Hints About Coming Features

Vine Drops a Few More Hints About Coming Features | Personal Branding and Professional networks | Scoop.it
With one day to go before Instagram’s big day, Vine is stepping up its publicity game — ever so subtly.
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NBA star turns to Twitter to sells his bulldog - CNET

NBA star turns to Twitter to sells his bulldog - CNET | Personal Branding and Professional networks | Scoop.it
Sports World News NBA star turns to Twitter to sells his bulldog CNET So Twitter has proved itself yet again as the place where all commerce is possible and all celebrities can not only earn a little more money, but also sort out their urgent...
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Xbox One: Microsoft reverses stance on connectivity, sharing - Los Angeles Times

Xbox One: Microsoft reverses stance on connectivity, sharing - Los Angeles Times | Personal Branding and Professional networks | Scoop.it
Toronto Star
Xbox One: Microsoft reverses stance on connectivity, sharing
Los Angeles Times
Xbox One: Microsoft reverses stance on connectivity, sharing. June 19, 2013 | 4:07 p.m..
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Google Brands Intellectual Ventures a Patent Troll for Latest Suit

Google Brands Intellectual Ventures a Patent Troll for Latest Suit | Personal Branding and Professional networks | Scoop.it
Intellectual Ventures, the “invention capital firm” founded by former Microsoft executive Nathan Myhrvold, is suing Motorola Mobility for patent infringement. Again.
On Wednesday IV sued Motorola Mobility in the U.S.
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Viacom lands deal to show TV highlights on Twitter starting August ...

Viacom lands deal to show TV highlights on Twitter starting August ... | Personal Branding and Professional networks | Scoop.it
While Viacom hasn't always understood how this whole internet video thing works, it's showing some tech savviness today with confirmation of rumors that.
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Microsoft: We Had to Wait Until After E3 to Change Our DRM Policies

Microsoft: We Had to Wait Until After E3 to Change Our DRM Policies | Personal Branding and Professional networks | Scoop.it
At E3 last week, Microsoft packed a basketball arena full of journalists and fans to talk about its next-gen console, the Xbox One. So, today’s announcement that the company is reversing its DRM policies for the One was a bit puzzling.
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Proof That Dots Isn’t Just A Mobile Game, It’s A High-Concept Contemporary Art Project

Proof That Dots Isn’t Just A Mobile Game, It’s A High-Concept Contemporary Art Project | Personal Branding and Professional networks | Scoop.it
Dots, the hot new mobile game about connecting dots, could be the first contemporary art game.  Dan Porter, the founder and former CEO at OMGPOP, recently made an interesting claim.  Dots is "the first mobile game with a direct design pedigree...
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