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SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.
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One thing that won't change in your small businesses lifetime is: "create good engaging content and you'll be ahead of the crowd." Great content that is immediately useful to your customers will always set you apart from your competition.
Is this post Adam Stetzer emphasizes 4 areas all forward thinking small businesses would do well to pay attention to.